4screen
4screen sells in-car marketing software that lets businesses advertise directly on car screens. It works with major automakers like Mercedes-Benz and Audi to reach drivers in 10 countries, including the US, and has raised $44M.
The growth story
4screen grew from 28 to 84 employees between 2021 and 2026, raising $44M along the way, most recently a Series B in July 2025.
About
4screen makes software that integrates with car dashboards to show ads and other messages to drivers. Businesses use it to target drivers based on car data like location and speed, while following safety rules.
The company launched in 2020 and now has 84 staff. Its $44M Series B in 2025 shows strong investor interest in its car-based ad platform, which works with top brands like Mercedes-Benz and Audi.
Founders and leadership
Sales is the largest team with 19 people. The company is based in Munich and led by founders who saw an opportunity in car-based ads.
The 4screen org chart
Fabian Beste (Co-Founder & CEO) leads 39 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 21 (+24% YoY), Engineering 17 (+13% YoY), Business Development 9 (-10% YoY), Product Management 7 (0% YoY), Operations 5 (-17% YoY), Marketing 5 (-17% YoY).
Talent flow
Most hires come from car and tech firms, especially BMW and Waze. Alumni often move to ad tech startups like fore ai and Papayo.ai.
Most common previous employers of 4screen staff: BMW (12), Waze (11), Google (3), Viasat (3), EY (3), MaibornWolff (3). Former 4screen employees most often moved to fore ai (3), MFE ADVERTISING (2), Inverto | A BCG Company (2), Amazon (2), Papayo.ai (1), SlicedBrand (1).
Alumni worth knowing
The 4screen mafia
Ex-staff have started 5 companies, including fore ai which now has 32 people and SYRTO with 25 staff.
6Simon Hecker, was Co-Founder & Managing Director until 2025Edoardo Fariello, was Automotive Product Manager Intern until 2023Simone Severini, was Advisor until 2022Rico Fernando, was Head of People & Culture ad Interim until 2023Web traffic
Traffic mix: 54% direct, 5% search, 28% social, 1% paid.
What this company is made of
Most common skills at 4screen: Microsoft Office (27), Leadership (26), Teamwork (25), English (24), Project Management (23), Communication (23), Microsoft Excel (19), Management (19).
Where the team actually sits
4screen people are concentrated in Bavaria, Germany (28), Greater Munich Metropolitan Area (5), Germany (5), Île-de-France, France (4).
Search footprint
4screen attracts about 79 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 23 ranking keywords and lost 19 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.00 / 5
- Senior management
- 3.30 / 5
- Work-life balance
- 3.70 / 5
Frequently asked
4screen has 84 employees as of September 2026.
4screen has raised $44M in total, most recently a Series B round in July 2025.
4screen was founded in 2020 by Fabian Beste, Christoph Mahlert.
Fabian Beste (Co-Founder & CEO) sits at the top of 4screen's reporting structure, with 4 direct reports.
The most common previous employers of current 4screen staff are BMW (12 people), Waze (11 people), Google (3 people).
Former 4screen employees most often move to fore ai (3), MFE ADVERTISING (2), Inverto | A BCG Company (2).
At least 5 companies have a founder who previously worked at 4screen, including fore ai, SYRTO, Modulos.
4screen attracts about 79 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among 4screen staff are Microsoft Office, Leadership, Teamwork, English, Project Management.
4screen staff are concentrated in Bavaria, Germany (28), Greater Munich Metropolitan Area (5), Germany (5).
4screen has about 21 people in Sales, up 24% over the past year, as of September 2026.
4screen has about 17 people in Engineering, up 13% over the past year, as of September 2026.
Computed from 71 current and 109 former 4screen profiles, as of September 2026. Source: Crustdata.
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