ADDX
ADDX is a Singapore-based investment platform for accredited investors to access private market assets like private equity and hedge funds starting at $5,000. It has raised $141M, including a Series B in 2022, and is backed by major financial institutions like Singapore Exchange and Temasek's Heliconia Capital.
The growth story
ADDX grew from 44 to 83 employees between 2019 and 2026, raising $141M along the way, most recently a Series B in November 2022.
About
ADDX provides a digital platform for accredited investors to invest in alternative assets like private equity, hedge funds, and structured products. Its minimum investment of $5,000 is low for this asset class, which typically requires much higher capital commitments. The platform offers both app and web interfaces.
The company has raised $141M since its 2017 founding, with its Series B closing in November 2022. Its investor base includes major Asian financial institutions like Singapore Exchange, Stock Exchange of Thailand, and Temasek's Heliconia Capital, signaling strong industry validation.
Founders and leadership
Engineering is ADDX's largest function with 11 employees, reflecting the platform's technical focus. The company has 83 total employees and a median tenure of 3 years, suggesting stable leadership and organizational structure.
The ADDX org chart
Danny Toe (Founder and Group CEO) leads 34 mapped leaders with 11 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 14 (0% YoY), Finance 13 (0% YoY), Business Development 7 (-22% YoY), Information Technology 5 (-29% YoY), Media and Communication 5 (+67% YoY), Legal 4 (+33% YoY).
Talent flow
ADDX recruits heavily from Singapore's financial sector, with UOB, Citi, and Julius Baer being top talent sources. Its alumni often move to other Singapore-based financial firms like DBS Bank and Climate Impact X. The National University of Singapore is the top alma mater.
Most common previous employers of ADDX staff: UOB (5), Singapore Army (4), Julius Baer (3), Citi (3), Singapore Airlines (3), Singapore Management University (3). Former ADDX employees most often moved to DBS Bank (5), Climate Impact X (4), Endowus (4), Grab (3), Azalea Investment Management (3), Flo Energy (3).
Alumni worth knowing
The ADDX mafia
ADDX alumni have founded 8 companies, including Climate Impact X (43 employees) and AsiaNext (35 employees), both in the financial services space. Other startups founded by alumni include WWF-Singapore and Pelagos Network.
8Sutat Chew 周士达, was Board Member (ICHX Tech Group) until 2024Oi-Yee Choo, was Chief Executive Officer until 2024Darren Ong, was Head of Platform Growth until 2021Evgenii Danilenko, was Research Development Project Lead until 2022Philip Teo (张宏逸), was Vice President, New Business until 2023Alexander Lee, was Customer Experience Manager until 2023
Shawn Thomas, was Private Capital Markets & Finance Operations until 2023Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at ADDX: Project Management (21), Leadership (20), Python (Programming Language) (17), Microsoft Excel (16), Communication (15), Microsoft Office (14), Microsoft Word (14), JavaScript (13).
Where the team actually sits
ADDX people are concentrated in Singapore (37), Singapore, Singapore (19), Ho Chi Minh City, Vietnam (1), New South Wales, Australia (1).
Search footprint
ADDX attracts about 317 organic search visits a month, traffic worth roughly $3K a month if bought through ads. It gained 104 ranking keywords and lost 70 in the last period.
What employees say
- Compensation
- 2.30 / 5
- Career opportunities
- 2.30 / 5
- Senior management
- 2.00 / 5
- Work-life balance
- 2.70 / 5
Frequently asked
ADDX has 83 employees as of September 2026.
ADDX has raised $141M in total, most recently a Series B round in November 2022.
ADDX was founded in 2017 by Inmoo Jonathan Hwang, Danny Toe, Yi Zhang.
Danny Toe (Founder and Group CEO) sits at the top of ADDX's reporting structure, with 11 direct reports.
The most common previous employers of current ADDX staff are UOB (5 people), Singapore Army (4 people), Julius Baer (3 people).
Former ADDX employees most often move to DBS Bank (5), Climate Impact X (4), Endowus (4).
At least 8 companies have a founder who previously worked at ADDX, including WWF-Singapore, Climate Impact X, AsiaNext.
ADDX attracts about 317 organic search visits a month, worth roughly $3K a month in equivalent ad spend.
The most common skills among ADDX staff are Project Management, Leadership, Python (Programming Language), Microsoft Excel, Communication.
ADDX staff are concentrated in Singapore (37), Singapore, Singapore (19), Ho Chi Minh City, Vietnam (1).
ADDX has about 14 people in Engineering, up 0% over the past year, as of September 2026.
ADDX has about 13 people in Finance, up 0% over the past year, as of September 2026.
Computed from 59 current and 248 former ADDX profiles, as of September 2026. Source: Crustdata.
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