Adverity
Adverity is a marketing data platform that helps brands and agencies analyze data from hundreds of sources using AI. The company has raised $166M, including a Series D in 2021 backed by SoftBank and SAP's venture arm.
The growth story
Adverity grew from 224 to 335 employees between 2021 and 2026, raising $166M along the way, most recently a Series D in August 2021.
About
Adverity sells software that integrates and analyzes marketing data from multiple sources, aimed at brands and agencies looking to automate insights. Its AI tools help marketers spot trends without manual analysis.
The company reached 335 employees after its 2021 funding round, which valued it at Series D stage. Its investor group includes strategic backers like SAP alongside VC firms such as SoftBank Vision Fund.
Founders and leadership
Engineering makes up about 15% of Adverity's workforce, with 50 employees in that function. The company has a median tenure of 3 years, suggesting moderate turnover.
The Adverity org chart
Alexander Igelsböck (CEO & Co-Founder) leads 59 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 106 (+66% YoY), Information Technology 43 (0% YoY), Sales 41 (+5% YoY), Marketing 21 (+24% YoY), Customer Success and Support 17 (+13% YoY), Business Development 17 (-23% YoY).
Talent flow
Adverity recruits heavily from IT services firms like EPAM and Endava, each supplying 5 hires. Alumni frequently move to analytics competitors like Supermetrics or enterprise software vendors like SAP.
Most common previous employers of Adverity staff: EPAM (5), Endava (5), Allied Testing (5), Shpock (4), XCaliber Technologies (4), XCaliber (4). Former Adverity employees most often moved to Supermetrics (4), Finmatics (4), SAP (2), Iru (2), Multiverse (2), monday.com (2).
Alumni worth knowing
The Adverity mafia
Six former employees have founded companies, including AI Solution and Drink Bashi. Most alumni-founded ventures are small, with 1-3 staff members.
6Katalin Toth, was HR Operations Specialist until 2021Mark Vermylen, was Account Executive until 2022Nicole Funabashi-Bertone, was Sales Director until 2023Ismet Hurtić, was E-Commerce Specialist until 2022Arthur Shalagin, was Account Executive until 2022Alexis Lejeune, was Implementation Manager until 2020Hiring now
Web traffic
Traffic mix: 69% direct, 16% search, 3% social, 5% paid.
What this company is made of
Most common skills at Adverity: Project Management (81), Microsoft Office (72), Teamwork (71), Communication (67), Python (Programming Language) (61), Microsoft Excel (60), Management (59), SQL (56).
Where the team actually sits
Adverity people are concentrated in Vienna, Austria (37), England, United Kingdom (30), Austria (16), United Kingdom (13). 4 offices on record.
Search footprint
Adverity attracts about 3,156 organic search visits a month, traffic worth roughly $61K a month if bought through ads. It gained 1,694 ranking keywords and lost 1,049 in the last period.
What employees say
- Compensation
- 3.60 / 5
- Career opportunities
- 3.30 / 5
- Senior management
- 3.20 / 5
- Work-life balance
- 4.00 / 5
Frequently asked
Adverity has 335 employees as of September 2026.
Adverity has raised $166M in total, most recently a Series D round in August 2021.
Adverity was founded in 2015 by Vlad Gozman, Alexander Igelsböck, Martin Brunthaler.
Alexander Igelsböck (CEO & Co-Founder) sits at the top of Adverity's reporting structure, with 6 direct reports.
The most common previous employers of current Adverity staff are EPAM (5 people), Endava (5 people), Allied Testing (5 people).
Former Adverity employees most often move to Supermetrics (4), Finmatics (4), SAP (2).
At least 6 companies have a founder who previously worked at Adverity, including AI Solution, House Pickleball, Drink Bashi.
Adverity attracts about 3,156 organic search visits a month, worth roughly $61K a month in equivalent ad spend.
The most common skills among Adverity staff are Project Management, Microsoft Office, Teamwork, Communication, Python (Programming Language).
Adverity staff are concentrated in Vienna, Austria (37), England, United Kingdom (30), Austria (16).
Adverity has about 106 people in Engineering, up 66% over the past year, as of September 2026.
Adverity has about 43 people in Information Technology, up 0% over the past year, as of September 2026.
Computed from 200 current and 256 former Adverity profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.