Alice (Formerly ActiveFence)
Alice (formerly ActiveFence) provides AI safety and content moderation tools for AI labs, enterprises, and user-generated content platforms. The company has 439 employees and raised $100M in a 2021 Series B.
The growth story
Alice (Formerly ActiveFence) grew from 317 to 439 employees between 2023 and 2026, raising $100M along the way, most recently a Series B in July 2021.
About
Alice sells software that evaluates AI models before deployment, monitors them in production, and detects harmful content. Its tools are used by AI developers and platforms that host user-generated content to reduce risks like bias, misuse, and harmful outputs.
The company evolved from ActiveFence, which focused on content moderation, to address AI-specific risks. With $100M in funding and nearly 500 staff, Alice is scaling its AI safety offerings as demand grows for tools to manage AI risks.
Founders and leadership
Research is Alice's largest function, with 53 employees focused on AI safety and content moderation. The company has a median tenure of 2 years, suggesting moderate turnover as it scales.
The Alice (Formerly ActiveFence) org chart
Noam Schwartz (CEO & Co-Founder) leads 57 mapped leaders with 9 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Information Technology 119 (+31% YoY), Engineering 64 (+33% YoY), Research 46 (+7% YoY), Business Development 40 (+38% YoY), Operations 39 (+30% YoY), Military and Protective Services 21 (+24% YoY).
Talent flow
Alice recruits heavily from Israeli military and intelligence units, with 30 hires from the Israel Defense Forces and 12 from Unit 8200. Its alumni often move to Israeli tech companies like monday.com and OX Security.
Most common previous employers of Alice (Formerly ActiveFence) staff: Israel Defense Forces (30), Israeli Military Intelligence - Unit 8200 (12), Similarweb (9), Israeli Military Intelligence (9), Office of the Prime Minister of Israel (9), Tel Aviv University (8). Former Alice (Formerly ActiveFence) employees most often moved to monday.com (5), Google (4), Intuit (3), Vinesight (2), OX Security (2), GTMAtlas (2).
Alumni worth knowing
The Alice (Formerly ActiveFence) mafia
Alice alumni have founded 11 companies, including Skyhawk Security (30 staff) and YOMU (7 staff). Several focus on AI and security, reflecting Alice's core expertise.
11Chen Burshan, was EVP Products until 2022Amit Elisha, was Chief Product Officer until 2025Yonatan Maor, was Senior Staff Engineer until 2024Inbal Goldberger, was VP Trust & Safety until 2024Nov Pshygoda, was PM until 2023Eddie Otudor, was GenAI Analyst until 2024
Dileep Mishra, was Director of Solutions Engineering until 2023
Roi Kain, was Product Marketing | Project Manager until 2022
Orly Natan Salsberg, was Director of Strategic Accounts and Partnerships until 2022
Maor Chester, was Sr. Customer Success Manager until 2025
Dor Kleiman, was Senior Software Architect until 2019Hiring now
What this company is made of
Most common skills at Alice (Formerly ActiveFence): Python (Programming Language) (137), Analytical Skills (124), Project Management (118), Research Skills (117), SQL (114), Leadership (109), English (100), Communication (94).
Where the team actually sits
Alice (Formerly ActiveFence) people are concentrated in Tel Aviv District, Israel (79), Israel (76), Center District, Israel (21), United Kingdom (8).
Search footprint
Alice (Formerly ActiveFence) attracts about 330 organic search visits a month, traffic worth roughly $2K a month if bought through ads. It gained 73 ranking keywords and lost 53 in the last period.
What employees say
- Compensation
- 3.50 / 5
- Career opportunities
- 4.20 / 5
- Senior management
- 4.20 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
Alice (Formerly ActiveFence) has 439 employees as of September 2026.
Alice (Formerly ActiveFence) has raised $100M in total, most recently a Series B round in July 2021.
Alice (Formerly ActiveFence) was founded in 2018 by Noam Schwartz, Iftach Orr, Alon Porat, Eyal Dykan.
Noam Schwartz (CEO & Co-Founder) sits at the top of Alice (Formerly ActiveFence)'s reporting structure, with 9 direct reports.
The most common previous employers of current Alice (Formerly ActiveFence) staff are Israel Defense Forces (30 people), Israeli Military Intelligence - Unit 8200 (12 people), Similarweb (9 people).
Former Alice (Formerly ActiveFence) employees most often move to monday.com (5), Google (4), Intuit (3).
At least 11 companies have a founder who previously worked at Alice (Formerly ActiveFence), including Skyhawk Security, YOMU, Clears.ai.
Alice (Formerly ActiveFence) attracts about 330 organic search visits a month, worth roughly $2K a month in equivalent ad spend.
The most common skills among Alice (Formerly ActiveFence) staff are Python (Programming Language), Analytical Skills, Project Management, Research Skills, SQL.
Alice (Formerly ActiveFence) staff are concentrated in Tel Aviv District, Israel (79), Israel (76), Center District, Israel (21).
Alice (Formerly ActiveFence) has about 119 people in Information Technology, up 31% over the past year, as of September 2026.
Alice (Formerly ActiveFence) has about 64 people in Engineering, up 33% over the past year, as of September 2026.
Computed from 237 current and 227 former Alice (Formerly ActiveFence) profiles, as of September 2026. Source: Crustdata.
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