Alokai
Alokai (formerly Vue Storefront) provides frontend components and integration tools for ecommerce platforms, helping merchants customize their online stores. The 74-person company has raised $39M, including a Series A in March 2023.
The growth story
Alokai grew from 55 to 74 employees between 2021 and 2026, raising $39M along the way, most recently a Series A in March 2023.
About
Alokai sells pre-built frontend components that connect to various ecommerce systems, allowing retailers to customize their online store interfaces without building from scratch. Its tools work with both modern and legacy platforms, aiming to speed up deployment while maintaining flexibility for complex customer journeys.
The company has grown to 74 employees since its 2020 founding, backed by $39M in funding from investors including Creandum and Earlybird. Its Series A round suggests accelerating traction in the composable commerce space.
Founders and leadership
Engineering dominates Alokai's workforce with 22 employees, reflecting its product focus. The leadership team is based in San Francisco, while technical talent appears concentrated in Central Europe given the Polish university affiliations.
The Alokai org chart
Patrick Friday (CEO & Co-Founder) leads 20 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 25 (0% YoY), Business Development 9 (+13% YoY), Information Technology 8 (0% YoY), Entrepreneurship 6 (-14% YoY), Customer Success and Support 4 (0% YoY), Sales 4 (+100% YoY).
Talent flow
Alokai recruits heavily from Cloudflight, with 8 hires from the software firm. Alumni frequently move to commerce and logistics companies like InPost, though some return to previous employers like Cloudflight. Several staff studied at Polish technical universities including AGH University of Krakow.
Most common previous employers of Alokai staff: Cloudflight (8), Open Loyalty (2), Zoovu (2), Comarch (2), Hanes Brands Australasia (2), execon (2). Former Alokai employees most often moved to Cloudflight (3), Commerce (2), Altium® (2), Nordhealth (2), InPost (2), Versed (1).
Alumni worth knowing
The Alokai mafia
Four alumni-founded ventures include The Harley Club (a motorcycle community) and Tiko Talks Foundation (nonprofit), suggesting entrepreneurial spillover from the technical team.
4Peter Van de Voorde, was VP of Community Growth until 2022Tomasz Kłósek, was Finance Manager, Fractional CFO until 2023Artur Wala, was Product Evangelist until 2020Sil van Diepen, was Senior Technical Consultant until 2023Web traffic
Traffic mix: 43% direct, 26% search, 3% social, 0% paid.
What this company is made of
Most common skills at Alokai: JavaScript (28), Cascading Style Sheets (CSS) (25), Git (25), Scrum (22), HTML (21), SQL (20), Microsoft Office (19), MySQL (19).
Where the team actually sits
Alokai people are concentrated in Mazowieckie, Poland (14), Wroclaw Metropolitan Area (8), Małopolskie, Poland (6), Cracow Metropolitan Area (4).
Search footprint
Alokai attracts about 4,409 organic search visits a month, traffic worth roughly $36K a month if bought through ads. It gained 1,102 ranking keywords and lost 665 in the last period.
What employees say
- Compensation
- 3.80 / 5
- Career opportunities
- 3.50 / 5
- Senior management
- 3.60 / 5
- Work-life balance
- 3.80 / 5
Frequently asked
Alokai has 74 employees as of September 2026.
Alokai has raised $39M in total, most recently a Series A round in March 2023.
Alokai was founded in 2020 by Marcin Laskawski, Bart Roszkowski, Patrick Friday, Filip Rakowski.
Patrick Friday (CEO & Co-Founder) sits at the top of Alokai's reporting structure, with 4 direct reports.
The most common previous employers of current Alokai staff are Cloudflight (8 people), Open Loyalty (2 people), Zoovu (2 people).
Former Alokai employees most often move to Cloudflight (3), Commerce (2), Altium® (2).
At least 4 companies have a founder who previously worked at Alokai, including The Harley Club, tivano, GTM Tech Week.
Alokai attracts about 4,409 organic search visits a month, worth roughly $36K a month in equivalent ad spend.
The most common skills among Alokai staff are JavaScript, Cascading Style Sheets (CSS), Git, Scrum, HTML.
Alokai staff are concentrated in Mazowieckie, Poland (14), Wroclaw Metropolitan Area (8), Małopolskie, Poland (6).
Alokai has about 25 people in Engineering, up 0% over the past year, as of September 2026.
Alokai has about 9 people in Business Development, up 13% over the past year, as of September 2026.
Computed from 53 current and 151 former Alokai profiles, as of September 2026. Source: Crustdata.
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