Alternative Payments
Alternative Payments provides software to simplify non-traditional payment processing for businesses. The 91-person company raised $26M in a Series A round in April 2025.
The growth story
Alternative Payments grew from 16 to 91 employees between 2022 and 2026, raising $26M along the way, most recently a Series A in April 2025.
About
The company offers a platform that helps businesses accept and manage payments outside conventional credit card systems. Its tools aim to reduce payment processing friction and improve cash flow for merchants.
The startup has grown to 91 employees since its 2021 founding, with backing from investors including FinTech Collective and Third Prime. Its $26M Series A suggests strong investor confidence in its payment infrastructure approach.
Founders and leadership
Sales is the largest department with 23 employees, indicating a focus on customer acquisition. The remote-first company maintains a lean structure with relatively short median tenure of 1 year.
The Alternative Payments org chart
Baxter Lanius (CEO & Founder) leads 31 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 28 (+115% YoY), Engineering 21 (+50% YoY), Business Development 9 (+50% YoY), Customer Success and Support 6 (-14% YoY), Human Resources 5 (+150% YoY), Marketing 4 (+300% YoY).
Talent flow
The team draws heavily from fintech and payments backgrounds, with multiple hires from Mercado Livre Brasil, ScalePad, and SumUp. Alumni have moved to companies like Mastercard and HubSpot, suggesting fintech career progression.
Most common previous employers of Alternative Payments staff: Mercado Livre Brasil (4), ScalePad (4), Vidyard (3), TD (3), Cashin (3), SumUp (2). Former Alternative Payments employees most often moved to Trimble (1), Mastercard (1), Skedulo (1), Cyber74 (1), HubSpot (1), Cutover (1).
Alumni worth knowing
Hiring now
Web traffic
Traffic mix: 73% direct, 15% search, 6% social, 0% paid.
What this company is made of
Most common skills at Alternative Payments: Leadership (42), Communication (36), Teamwork (32), Microsoft Office (32), Microsoft Excel (29), Sales (26), Customer Service (25), Problem Solving (24).
Where the team actually sits
Alternative Payments people are concentrated in Ontario, Canada (28), São Paulo, Brazil (12), Greater Toronto Area, Canada (6), New York, United States (5).
Search footprint
Alternative Payments attracts about 286 organic search visits a month, traffic worth roughly $10K a month if bought through ads. It gained 281 ranking keywords and lost 180 in the last period.
What employees say
- Compensation
- 3.60 / 5
- Career opportunities
- 3.90 / 5
- Senior management
- 3.80 / 5
- Work-life balance
- 3.30 / 5
Frequently asked
Alternative Payments has 91 employees as of September 2026.
Alternative Payments has raised $26M in total, most recently a Series A round in April 2025.
Alternative Payments was founded in 2021 by Baxter Lanius, Fernando Bandeira.
Baxter Lanius (CEO & Founder) sits at the top of Alternative Payments's reporting structure, with 2 direct reports.
The most common previous employers of current Alternative Payments staff are Mercado Livre Brasil (4 people), ScalePad (4 people), Vidyard (3 people).
Former Alternative Payments employees most often move to Trimble (1), Mastercard (1), Skedulo (1).
Alternative Payments attracts about 286 organic search visits a month, worth roughly $10K a month in equivalent ad spend.
The most common skills among Alternative Payments staff are Leadership, Communication, Teamwork, Microsoft Office, Microsoft Excel.
Alternative Payments staff are concentrated in Ontario, Canada (28), São Paulo, Brazil (12), Greater Toronto Area, Canada (6).
Alternative Payments has about 28 people in Sales, up 115% over the past year, as of September 2026.
Alternative Payments has about 21 people in Engineering, up 50% over the past year, as of September 2026.
Computed from 78 current and 32 former Alternative Payments profiles, as of September 2026. Source: Crustdata.
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