Alto
Alto provides infrastructure for individuals and organizations to invest retirement accounts in private markets, serving as custodian for $2 billion in assets across 30,000 self-directed IRA investors.
The growth story
Alto grew from 23 to 126 employees between 2019 and 2026, raising $71M along the way, most recently a Series B in January 2022.
About
Alto's platform enables retirement account holders to invest in private equity, venture capital, and other alternative assets through their IRAs. The company handles custodial administration and paperwork for these traditionally complex transactions, targeting investors seeking diversification beyond public markets.
Since its 2015 founding, Alto has raised $71 million through Series B, including from 10X Capital and Advance Venture Partners. The company manages assets that could represent approximately $66,000 per investor, though growth rates aren't specified.
Founders and leadership
Engineering is the largest department with 13 employees. Leadership includes financial services veterans, evidenced by talent sourcing from JPMorgan Chase and State Street.
The Alto org chart
Eric Satz (CEO) leads 26 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 24 (+9% YoY), Engineering 18 (+29% YoY), Customer Success and Support 11 (-8% YoY), Entrepreneurship 10 (0% YoY), Business Development 8 (+14% YoY), Arts and Design 6 (+20% YoY).
Talent flow
Alto recruits heavily from traditional finance firms, with JPMorgan Chase (5 hires), PayPal (4), and Morgan Stanley (2) as top sources. Alumni frequently move to other fintech startups like Settle or return to large banks.
Most common previous employers of Alto staff: JPMorganChase (5), Honey (5), PayPal (4), State Street (2), Future Standard (2), Morgan Stanley (2). Former Alto employees most often moved to JPMorganChase (3), Settle (2), Atlassian (2), Google (2), Blue J (2), Indie Game Studio (1).
Alumni worth knowing
The Alto mafia
Alto alumni have founded 10 companies, including fintech startup Mesh (189 employees) and gaming studios Battle Creek Games (12) and Indie Game Studio (1).
10Adam Israel, was Head Of Distribution until 2020Oliver Plattner, was Chief Product & Technology Officer until 2023James O'Brien, was VP, Crypto Strategy & Operations until 2021Chirag Challa, was Director, Partner Marketing until 2023Alex Vaysben, MBA, was Senior Director, Data until 2022
Brian Fraioli, was Chief Compliance Officer until 2025
Jamie Bailey, was Executive Vice President, Revenue, Marketing, Strategy until 2023
El Hoffman, M.S., was Senior Revenue Operations Associate until 2025
Jay Proffitt, was Senior Vice President / Chief Operating Officer until 2023Web traffic
Traffic mix: 70% direct, 14% search, 6% social, 0% paid.
What this company is made of
Most common skills at Alto: Leadership (30), Microsoft Office (17), Strategy (17), Marketing (17), Business Development (16), Social Media (15), Microsoft Excel (15), Public Speaking (15).
Where the team actually sits
Alto people are concentrated in Tennessee, United States (12), Nashville Metropolitan Area (8), California, United States (7), New York, United States (6).
Search footprint
Alto attracts about 5,157 organic search visits a month, traffic worth roughly $57K a month if bought through ads. It gained 542 ranking keywords and lost 503 in the last period.
What employees say
- Compensation
- 3.50 / 5
- Career opportunities
- 3.30 / 5
- Senior management
- 3.20 / 5
- Work-life balance
- 3.90 / 5
Frequently asked
Alto has 126 employees as of September 2026.
Alto has raised $71M in total, most recently a Series B round in January 2022.
Eric Satz (CEO) sits at the top of Alto's reporting structure, with 8 direct reports.
The most common previous employers of current Alto staff are JPMorganChase (5 people), Honey (5 people), PayPal (4 people).
Former Alto employees most often move to JPMorganChase (3), Settle (2), Atlassian (2).
At least 10 companies have a founder who previously worked at Alto, including Mesh, Battle Creek Games, CO:CREATE.
Alto attracts about 5,157 organic search visits a month, worth roughly $57K a month in equivalent ad spend.
The most common skills among Alto staff are Leadership, Microsoft Office, Strategy, Marketing, Business Development.
Alto staff are concentrated in Tennessee, United States (12), Nashville Metropolitan Area (8), California, United States (7).
Alto has about 24 people in Operations, up 9% over the past year, as of September 2026.
Alto has about 18 people in Engineering, up 29% over the past year, as of September 2026.
Computed from 56 current and 178 former Alto profiles, as of September 2026. Source: Crustdata.
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