AnyRoad
AnyRoad sells software to manage and analyze experiential marketing campaigns like events and classes. The company has raised $66M and works with major brands including Anheuser-Busch and Diageo.
The growth story
AnyRoad grew from 138 to 339 employees between 2022 and 2026, raising $66M along the way, most recently a Series B in February 2022.
About
AnyRoad provides a platform for companies to organize and measure the impact of in-person marketing experiences. Its customers use it to run events, tours, and classes while tracking ROI and customer loyalty.
The company raised $66M in a Series B in February 2022, with backing from Andreessen Horowitz and BlackRock. It employs 339 people, though its recent headcount trend is unclear.
Founders and leadership
Engineering is AnyRoad's largest function, with 8 people. The company has a median tenure of 4 years, suggesting stable leadership and team retention.
The AnyRoad org chart
Jonathan Yaffe (CEO and Co-Founder) leads 24 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 101 (0% YoY), Administrative 32 (0% YoY), Engineering 25 (-4% YoY), Sales 16 (-11% YoY), Customer Success and Support 14 (0% YoY), Information Technology 14 (0% YoY).
Talent flow
AnyRoad hires from tech companies like TP and Optimizely. Alumni often move to smaller startups, with iconik and WEKA being top destinations.
Most common previous employers of AnyRoad staff: TP (5), Optimizely (3), Dell Technologies (2), JustAnswer (2), Mobiquity (2), PeoplePerHour (2). Former AnyRoad employees most often moved to iconik (3), WEKA (2), Intuit Mailchimp (2), FURTHER (2), MentorcliQ (2), Salesforce (2).
Alumni worth knowing
The AnyRoad mafia
AnyRoad alumni have founded 11 companies, including Stackdrop and iconik. These startups employ between 3 and 18 people each.
12John Miniadis, was Head of Growth until 2019Alex Thaler, was Head of Security, Privacy & Compliance until 2021Samson Sprouse, was Lead Software Engineer until 2021Bogdan Dumitru, was CTO until 2015Melody C., was Senior Software Engineer until 2023Elton Cheung, was VP of Product until 2022
Michael Scott, was Account Executive until 2016
Shaalin Parekh, was Director of Product Marketing until 2022
Dan Newman, was Director Of Engineering until 2024
Brandon DuBois, was Sales Director until 2024
Jesse Biroscak, was Director of User Operations until 2015
Darren Gonzalez, was Director of Operations, Lifetime Loyalty until 2024Web traffic
Traffic mix: 77% direct, 6% search, 1% social, 0% paid.
What this company is made of
Most common skills at AnyRoad: Leadership (24), Microsoft Excel (24), Strategy (22), Marketing (22), Management (21), Communication (20), Customer Service (19), Software as a Service (SaaS) (18).
Where the team actually sits
AnyRoad people are concentrated in California, United States (13), San Francisco Bay Area (7), Greece (7), Kentucky, United States (2).
Search footprint
AnyRoad attracts about 2,862 organic search visits a month, traffic worth roughly $34K a month if bought through ads. It gained 877 ranking keywords and lost 804 in the last period.
What employees say
- Compensation
- 2.80 / 5
- Career opportunities
- 2.60 / 5
- Senior management
- 2.60 / 5
- Work-life balance
- 2.90 / 5
Frequently asked
AnyRoad has 339 employees as of September 2026.
AnyRoad has raised $66M in total, most recently a Series B round in February 2022.
AnyRoad was founded in 2014 by Daniel Yaffe, Jonathan Yaffe.
Jonathan Yaffe (CEO and Co-Founder) sits at the top of AnyRoad's reporting structure, with 2 direct reports.
The most common previous employers of current AnyRoad staff are TP (5 people), Optimizely (3 people), Dell Technologies (2 people).
Former AnyRoad employees most often move to iconik (3), WEKA (2), Intuit Mailchimp (2).
At least 11 companies have a founder who previously worked at AnyRoad, including Stackdrop, iconik, Mento Labs.
AnyRoad attracts about 2,862 organic search visits a month, worth roughly $34K a month in equivalent ad spend.
The most common skills among AnyRoad staff are Leadership, Microsoft Excel, Strategy, Marketing, Management.
AnyRoad staff are concentrated in California, United States (13), San Francisco Bay Area (7), Greece (7).
AnyRoad has about 101 people in Operations, up 0% over the past year, as of September 2026.
AnyRoad has about 32 people in Administrative, up 0% over the past year, as of September 2026.
Computed from 48 current and 180 former AnyRoad profiles, as of September 2026. Source: Crustdata.
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