Apaleo
Apaleo sells API-first property management software to hotels and apartment groups, with 110 employees. The Munich-based company raised $36M in a Series B round in November 2024.
The growth story
Apaleo grew from 60 to 110 employees between 2022 and 2026, raising $36M along the way, most recently a Series B in November 2024.
About
Apaleo provides cloud-based software for managing multiple hospitality properties, focusing on automation and data access. Its API-first approach allows hotel and apartment groups to integrate with other systems and scale operations.
The company has grown to 110 employees since its 2017 founding, with engineering making up its largest function at 24 staff. Its $36M Series B in late 2024 suggests continued expansion, though headcount growth rates are not disclosed.
Founders and leadership
Engineering is Apaleo's largest function with 24 staff, reflecting its API-first product focus. The company has a median tenure of 2 years across its 110 employees.
The Apaleo org chart
Ulrich Pillau (Founder & CEO) leads 49 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 32 (+60% YoY), Business Development 13 (0% YoY), Sales 9 (+125% YoY), Customer Success and Support 7 (+17% YoY), Marketing 6 (+50% YoY), Information Technology 5 (-29% YoY).
Talent flow
Apaleo hires heavily from hospitality tech firms like hetra and conject, with multiple alumni from Ecole hôtelière de Lausanne and Hotelschool The Hague. Its alumni move to companies including Mews, Google, and Amazon.
Most common previous employers of Apaleo staff: hetras (4), conject (3), Lovehoney (2), Quarters Co-Living (2), Soho House & (2), Start Reverse (2). Former Apaleo employees most often moved to Mews (2), Google (2), Amazon (2), IDnow (2), Intersnack (1), Blent (1).
Alumni worth knowing
The Apaleo mafia
Five Apaleo alumni have founded companies, including Folksnest with 4 staff and SAKE CLUB with 1 staff.
5Nicholas Scott Johnson, was Head of Marketing until 2022Shuntaro Goto, was Business Development Representative until 2022Petter Hallstrom, was Team Lead Onboarding (Customer Success and TTV Optimization) until 2025Marc Maasland, was Junior Community Manager until 2024Hiring now
Web traffic
Traffic mix: 82% direct, 5% search, 2% social, 1% paid.
What this company is made of
Most common skills at Apaleo: Project Management (34), English (29), SQL (29), Microsoft Office (28), JavaScript (21), Software as a Service (SaaS) (21), Management (20), Microsoft Excel (19).
Where the team actually sits
Apaleo people are concentrated in Bavaria, Germany (26), Berlin, Germany (12), Greater Munich Metropolitan Area (11), Germany (11).
Search footprint
Apaleo attracts about 442 organic search visits a month, traffic worth roughly $2K a month if bought through ads. It gained 164 ranking keywords and lost 115 in the last period.
What employees say
- Compensation
- 3.60 / 5
- Career opportunities
- 4.00 / 5
- Senior management
- 3.50 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
Apaleo has 110 employees as of September 2026.
Apaleo has raised $36M in total, most recently a Series B round in November 2024.
Apaleo was founded in 2017 by Ulrich Pillau, Stephan Wiesener, Philip von Ditfurth, Andrea Ziegelmüller.
Ulrich Pillau (Founder & CEO) sits at the top of Apaleo's reporting structure, with 8 direct reports.
The most common previous employers of current Apaleo staff are hetras (4 people), conject (3 people), Lovehoney (2 people).
Former Apaleo employees most often move to Mews (2), Google (2), Amazon (2).
At least 5 companies have a founder who previously worked at Apaleo, including Folksnest, SAKE CLUB, Žene u pokretu.
Apaleo attracts about 442 organic search visits a month, worth roughly $2K a month in equivalent ad spend.
The most common skills among Apaleo staff are Project Management, English, SQL, Microsoft Office, JavaScript.
Apaleo staff are concentrated in Bavaria, Germany (26), Berlin, Germany (12), Greater Munich Metropolitan Area (11).
Apaleo has about 32 people in Engineering, up 60% over the past year, as of September 2026.
Apaleo has about 13 people in Business Development, up 0% over the past year, as of September 2026.
Computed from 90 current and 89 former Apaleo profiles, as of September 2026. Source: Crustdata.
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