Archetype AI
Archetype AI is a startup building Newton, a foundation model that interprets physical world data from sensors and natural language. The 69-person company raised $48M in Series A funding.
The growth story
Archetype AI grew from 3 to 69 employees between 2023 and 2026, raising $48M along the way, most recently a Series A in November 2025.
About
Archetype AI develops AI systems that process multimodal sensor data like accelerometers, cameras and microphones alongside natural language to analyze physical environments. Its Newton model aims to provide real-time insights about the physical world for applications in industries that rely on sensor networks.
The company launched in 2023 and has grown to 69 employees. Its $48M Series A round in November 2025 was backed by investors including Amazon Industrial Innovation Fund and Comcast NBCUniversal LIFT Labs.
Founders and leadership
Engineering is Archetype AI's largest function with 12 employees. The company has a median tenure of 2 years across its workforce.
The Archetype AI org chart
Ivan Poupyrev, PhD (CEO, Founder) leads 25 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 21 (+133% YoY), Business Development 8 (0% YoY), Marketing 5 (+150% YoY), Entrepreneurship 5 (+150% YoY), Sales 4 (+100% YoY), Research 3 (+50% YoY).
Talent flow
Archetype AI recruits heavily from Google, which accounts for 10 of its 58 analyzed hires. Other top sources include Confluent, Facebook and Microsoft. Alumni have moved to roles at Google and startups like Shorts AI.
Most common previous employers of Archetype AI staff: Google (10), Confluent (4), Facebook (4), Microsoft (3), Amazon Web Services (AWS) (3), Adobe (3). Former Archetype AI employees most often moved to Google (3), Shorts AI - Video Creator (1), terrible* (1), Pivots Global (1), LuxDev HQ (1), Archetype AI (1).
Web traffic
Traffic mix: 39% direct, 37% search, 10% social, 0% paid.
What this company is made of
Most common skills at Archetype AI: Python (Programming Language) (28), Leadership (23), Research Skills (18), Management (18), Software Development (17), Machine Learning (16), Business Development (15), Project Management (15).
Where the team actually sits
Archetype AI people are concentrated in California, United States (18), San Francisco Bay Area (7), England, United Kingdom (3), New York, United States (2).
Search footprint
Archetype AI attracts about 152 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 19 ranking keywords and lost 15 in the last period.
Frequently asked
Archetype AI has 69 employees as of September 2026.
Archetype AI has raised $48M in total, most recently a Series A round in November 2025.
Archetype AI was founded in 2023 by Brandon Barbello, Ivan Poupyrev, PhD, Leonardo Giusti, Jaime Lien, Nick Gillian.
Ivan Poupyrev, PhD (CEO, Founder) sits at the top of Archetype AI's reporting structure, with 6 direct reports.
The most common previous employers of current Archetype AI staff are Google (10 people), Confluent (4 people), Facebook (4 people).
Former Archetype AI employees most often move to Google (3), Shorts AI - Video Creator (1), terrible* (1).
Archetype AI attracts about 152 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among Archetype AI staff are Python (Programming Language), Leadership, Research Skills, Management, Software Development.
Archetype AI staff are concentrated in California, United States (18), San Francisco Bay Area (7), England, United Kingdom (3).
Archetype AI has about 21 people in Engineering, up 133% over the past year, as of September 2026.
Archetype AI has about 8 people in Business Development, up 0% over the past year, as of September 2026.
Computed from 58 current and 16 former Archetype AI profiles, as of September 2026. Source: Crustdata.
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