Ascent

Financial ServicesSan Diego, California, United StatesFounded 2015132 employees$86M raised

Ascent is a student finance company that has raised $86M to provide loans and financial planning tools, aiming to increase student incomes by $10 billion by 2028. It employs 132 people and recently closed a Series C round.

Employees
132
Total raised
$86M
Last: Series C
Open roles
1
0% vs last year
Site visitors
479K
per month
Alumni founders

The growth story

Ascent headcount and funding132 people today
137$22M$10M$45M132202120222023202420252026
Data by CrustdataCrustdata

Ascent grew from 73 to 132 employees between 2021 and 2026, raising $86M along the way, most recently a Series C in February 2026.

About

Ascent offers student loans and financial planning services to help students manage education costs. Its products target college students seeking funding solutions, with a focus on measurable economic impact.

The company has raised $86M, including a Series C in February 2026, backed by investors like Endeavor and Learn Capital. Its $10 billion income impact goal by 2028 suggests aggressive scaling ambitions in the education finance market.

Founders and leadership

Marketing is the largest department with 12 employees. The leadership team appears focused on scaling impact, given the ambitious income targets and recent funding.

The Ascent org chart

Ken Ruggiero (Chairman, CEO and Co-Founder) leads 44 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
EEngineering
16-16%
FFinance
160%
IInformation Technology
16-6%
BBusiness Development
150%
MMarketing
14-7%
SSales
8+60%
LLegal
6+50%
CCustomer Success and Support
6-14%
OOperations
5-29%
Data by CrustdataCrustdata

Headcount by function: Engineering 16 (-16% YoY), Finance 16 (0% YoY), Information Technology 16 (-6% YoY), Business Development 15 (0% YoY), Marketing 14 (-7% YoY), Sales 8 (+60% YoY).

Talent flow

Employees frequently come from financial services firms like Goal Solutions and Capital One. Some alumni have founded companies including AI Answered in tech and Hill Country Haus in consumer goods.

Where Ascent people come from, and where they go92 current + 134 former profiles
9 people: Goal Solutions → Ascent4 people: InsideTrack → Ascent3 people: Goal Financial → Ascent3 people: Capital One → Ascent3 people: Axos Bank → Ascent2 people: Trinity Packaging Supply → Ascent2 people: College Loan → Ascent2 people: LEARN Academy → Ascent2 people: Ascent → Guild2 people: Ascent → Ultra Mobile2 people: Ascent → PracticeTek2 people: Ascent → Meta1 people: Ascent → ClickUp1 people: Ascent → Adayama Jiu-Jitsu1 people: Ascent → Happen Bank1 people: Ascent → FormationAscent132 peopleCAME FROMWENT TOGoal Solutions9 peopleInsideTrack4 peopleGoal Financial3 peopleCapital One3 peopleAxos Bank3 peopleTrinity Packaging S…2 peopleCollege Loan2 peopleLEARN Academy2 peopleGuild2 peopleUltra Mobile2 peoplePracticeTek2 peopleMeta2 peopleClickUp1 peopleAdayama Jiu-Jitsu1 peopleHappen Bank1 peopleFormation1 people
Data by CrustdataCrustdata

Most common previous employers of Ascent staff: Goal Solutions (9), InsideTrack (4), Goal Financial (3), Capital One (3), Axos Bank (3), Trinity Packaging Supply (2). Former Ascent employees most often moved to Guild (2), Ultra Mobile (2), PracticeTek (2), Meta (2), ClickUp (1), Adayama Jiu-Jitsu (1).

Alumni worth knowing

Web traffic

ascentfunding.com monthly visitors+87% month over month
115,533297,049478,564478,564202420252026
Data by CrustdataCrustdata

Traffic mix: 23% direct, 25% search, 3% social, 3% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
LLeadership
40
MMicrosoft Excel
39
MMicrosoft Office
38
CCustomer Service
36
PProject Management
35
CCommunication
35
MManagement
34
AAnalytical Skills
30
SStrategic Planning
27
DData Analysis
27
Data by CrustdataCrustdata

Most common skills at Ascent: Leadership (40), Microsoft Excel (39), Microsoft Office (38), Customer Service (36), Project Management (35), Communication (35), Management (34), Analytical Skills (30).

Where the team actually sits

Headcount by regionHQ: San Diego, California, United States
CCalifornia, United States
57
SSan Diego Metropolitan Area
5
TTexas, United States
3
UUnited States
3
CColorado, United States
2
GGreater Houston
1
AAtlanta Metropolitan Area
1
WWashington DC-Baltimore Area
1
Data by CrustdataCrustdata

Ascent people are concentrated in California, United States (57), San Diego Metropolitan Area (5), Texas, United States (3), United States (3).

Search footprint

Organic clicks
43,680
per month
Traffic worth
$699K
if bought as ads
Ranking keywords
25,400
Ads budget
$118K
per month

Ascent attracts about 43,680 organic search visits a month, traffic worth roughly $699K a month if bought through ads. It gained 8,326 ranking keywords and lost 6,213 in the last period.

What employees say

Compensation
4.20 / 5
Career opportunities
4.00 / 5
Senior management
4.00 / 5
Work-life balance
4.40 / 5

Frequently asked

How many employees does Ascent have?

Ascent has 132 employees as of September 2026.

How much has Ascent raised?

Ascent has raised $86M in total, most recently a Series C round in February 2026.

Who founded Ascent?

Ascent was founded in 2015 by Matthew Myers, Ken Ruggiero.

Who is the CEO of Ascent?

Ken Ruggiero (Chairman, CEO and Co-Founder) sits at the top of Ascent's reporting structure, with 5 direct reports.

Where does Ascent hire from?

The most common previous employers of current Ascent staff are Goal Solutions (9 people), InsideTrack (4 people), Goal Financial (3 people).

Where do Ascent employees go after leaving?

Former Ascent employees most often move to Guild (2), Ultra Mobile (2), PracticeTek (2).

How much traffic does Ascent get from search?

Ascent attracts about 43,680 organic search visits a month, worth roughly $699K a month in equivalent ad spend.

What skills do people at Ascent have?

The most common skills among Ascent staff are Leadership, Microsoft Excel, Microsoft Office, Customer Service, Project Management.

Where is Ascent's team located?

Ascent staff are concentrated in California, United States (57), San Diego Metropolitan Area (5), Texas, United States (3).

How big is Ascent's engineering team?

Ascent has about 16 people in Engineering, down 16% over the past year, as of September 2026.

How big is Ascent's finance team?

Ascent has about 16 people in Finance, up 0% over the past year, as of September 2026.

Computed from 92 current and 134 former Ascent profiles, as of September 2026. Source: Crustdata.

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