Audigent, a part of Experian
Audigent is a data activation and identity platform for advertisers that uses AI to optimize ad targeting without cookies. The company has raised $28M, most recently in a Series B in June 2021, and employs 59 people.
The growth story
Audigent, a part of Experian grew from 59 to 59 employees between 2021 and 2026, raising $28M along the way, most recently a Series B in June 2021.
About
Audigent sells software that helps advertisers target ads using first-party data and AI, avoiding the need for cookies. Its products package consumer data with premium ad inventory, aiming to improve ad performance for brands and agencies.
The company has raised $28M, including a Series B in 2021 led by investors like Galaxy Interactive. With 59 employees, Audigent operates in the competitive ad tech space, where its cookie-free approach positions it for a post-cookie advertising world.
Founders and leadership
Engineering is Audigent's largest function, with 13 employees. The company has a median tenure of 3 years, suggesting moderate employee retention. Leadership spans ad tech and data science backgrounds.
The Audigent, a part of Experian org chart
Shelton Mercer III (CoFounder (fmr President)) leads 20 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Business Development 16 (-16% YoY), Engineering 11 (+10% YoY), Sales 7 (-22% YoY), Information Technology 6 (0% YoY), Customer Success and Support 5 (+67% YoY), Arts and Design 3 (-25% YoY).
Talent flow
Audigent hires from ad tech firms like Infillion and DashBid, as well as creative agencies. Its alumni often move to parent company Experian, with 37 former employees now there, or to ad tech startups like Elcano and Permutive.
Most common previous employers of Audigent, a part of Experian staff: Infillion (4), DashBid (2), IRTS Foundation (2), Amobee (2), London Luxury (1), Pereira O'Dell (1). Former Audigent, a part of Experian employees most often moved to Experian (37), Elcano (3), xpln.ai (2), Permutive (2), Amazon (2), Magnite (2).
Alumni worth knowing
The Audigent, a part of Experian mafia
Audigent alumni have founded 8 companies, including WeShop, a social shopping platform with 36 employees, and Elcano, an ad tech startup with 10 staff. Other ventures span luxury goods and media tech.
8Maria Weaver, was Board Director until 2023Kyle Vidasolo, was EVP, Strategy & Product until 2023Nicholas Minucciani, was EVP Revenue until 2019Evan Shapiro, was Advisor & Investor until 2017Ryan Goldsmith, was Marketing Intern until 2025
Ricki Nelson, MS, MLM, was Audience Strategist until 2022Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Audigent, a part of Experian: Online Advertising (37), Microsoft Excel (29), Business Development (26), Python (Programming Language) (17), SQL (16), Digital Strategy (13), Leadership (13), Management (13).
Where the team actually sits
Audigent, a part of Experian people are concentrated in New York, United States (16), England, United Kingdom (4), New York City Metropolitan Area (2), California, United States (2). 2 offices on record.
Search footprint
Audigent, a part of Experian attracts about 178 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 8 ranking keywords and lost 11 in the last period.
Frequently asked
Audigent, a part of Experian has 59 employees as of September 2026.
Audigent, a part of Experian has raised $28M in total, most recently a Series B round in June 2021.
Audigent, a part of Experian was founded in 2016 by Shelton Mercer III.
Shelton Mercer III (CoFounder (fmr President)) sits at the top of Audigent, a part of Experian's reporting structure, with 3 direct reports.
The most common previous employers of current Audigent, a part of Experian staff are Infillion (4 people), DashBid (2 people), IRTS Foundation (2 people).
Former Audigent, a part of Experian employees most often move to Experian (37), Elcano (3), xpln.ai (2).
At least 8 companies have a founder who previously worked at Audigent, a part of Experian, including WeShop, Elcano, Marrakshi Life.
Audigent, a part of Experian attracts about 178 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among Audigent, a part of Experian staff are Online Advertising, Microsoft Excel, Business Development, Python (Programming Language), SQL.
Audigent, a part of Experian staff are concentrated in New York, United States (16), England, United Kingdom (4), New York City Metropolitan Area (2).
Audigent, a part of Experian has about 16 people in Business Development, down 16% over the past year, as of September 2026.
Audigent, a part of Experian has about 11 people in Engineering, up 10% over the past year, as of September 2026.
Computed from 42 current and 169 former Audigent, a part of Experian profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.