Aufinity Group | bezahl.de
Aufinity Group operates bezahl.de, a fintech that digitizes order-to-cash processes for the automotive industry. It has raised $67M, including a Series C in May 2025, and employs 201 people.
The growth story
Aufinity Group | bezahl.de grew from 71 to 201 employees between 2022 and 2026, raising $67M along the way, most recently a Series C in May 2025.
About
The company sells software to automate financial workflows for car dealers and manufacturers, focusing on German-speaking markets under the bezahl.de brand and internationally as Aufinity. Its tools handle invoicing, payments, and collections to reduce manual work.
With $67M in funding and backing from investors like BlackFin Capital and Motive Partners, Aufinity targets Europe's auto finance sector. The firm has 201 employees, with a median tenure of just one year, suggesting rapid scaling or turnover.
Founders and leadership
Customer success and support is the largest department with 21 staff. Leadership includes founders with auto finance backgrounds, though specific roles aren't disclosed in the data.
The Aufinity Group | bezahl.de org chart
Lasse Diener (Co-Founder & CEO) leads 60 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 30 (0% YoY), Sales 27 (+23% YoY), Customer Success and Support 20 (+33% YoY), Operations 16 (+7% YoY), Business Development 15 (0% YoY), Information Technology 14 (+75% YoY).
Talent flow
Employees frequently come from Deloitte (7 hires) and auto/fintech firms like sicherbezahlen.de and Mercedes-Benz (3 each). Alumni often move to retail (REWE) or niche fintechs like paymenttools.
Most common previous employers of Aufinity Group | bezahl.de staff: Deloitte (7), sicherbezahlen.de (Easy Car Pay GmbH) (4), vivenu (3), Mercedes-Benz (3), Accenture (3), MotorK (3). Former Aufinity Group | bezahl.de employees most often moved to REWE (4), e-mobilio (2), VSX - VOGEL SOFTWARE (2), paymenttools (2), Granite Cloud (1), UHU (1).
Alumni worth knowing
The Aufinity Group | bezahl.de mafia
Four alumni founded companies, including BarBrain (10 staff) and Phronora (5 staff), though none are in auto finance.
4Michael Oldenburger, was Head of Expansion until 2025Moritz Awe, was Intern | Business Development until 2024Francesco Domizio, was Country Manager until 2025Bruce Kriaa, was Head of Sales until 2024Hiring now
Web traffic
Traffic mix: 76% direct, 3% search, 6% social, 0% paid.
What this company is made of
Most common skills at Aufinity Group | bezahl.de: Project Management (71), Communication (50), Microsoft Office (48), Analytical Skills (46), Teamwork (45), English (40), Management (37), Marketing (36).
Where the team actually sits
Aufinity Group | bezahl.de people are concentrated in North Rhine-Westphalia, Germany (90), Cologne Bonn Region (12), Germany (9), Bavaria, Germany (7).
Frequently asked
Aufinity Group | bezahl.de has 201 employees as of September 2026.
Aufinity Group | bezahl.de has raised $67M in total, most recently a Series C round in May 2025.
Aufinity Group | bezahl.de was founded in 2018 by Lasse Diener, Ulrich Schmidt, Billy Bire.
Lasse Diener (Co-Founder & CEO) sits at the top of Aufinity Group | bezahl.de's reporting structure, with 7 direct reports.
The most common previous employers of current Aufinity Group | bezahl.de staff are Deloitte (7 people), sicherbezahlen.de (Easy Car Pay GmbH) (4 people), vivenu (3 people).
Former Aufinity Group | bezahl.de employees most often move to REWE (4), e-mobilio (2), VSX - VOGEL SOFTWARE (2).
At least 4 companies have a founder who previously worked at Aufinity Group | bezahl.de, including BarBrain, Phronora, Calitem.
The most common skills among Aufinity Group | bezahl.de staff are Project Management, Communication, Microsoft Office, Analytical Skills, Teamwork.
Aufinity Group | bezahl.de staff are concentrated in North Rhine-Westphalia, Germany (90), Cologne Bonn Region (12), Germany (9).
Aufinity Group | bezahl.de has about 30 people in Engineering, up 0% over the past year, as of September 2026.
Aufinity Group | bezahl.de has about 27 people in Sales, up 23% over the past year, as of September 2026.
Computed from 147 current and 124 former Aufinity Group | bezahl.de profiles, as of September 2026. Source: Crustdata.
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