Aurora Solar
Aurora Solar makes cloud software for designing and selling solar panel installations. It has designed over 20 million projects and raised $523M, most recently a Series D in 2022.
The growth story
Aurora Solar grew from 211 to 305 employees between 2021 and 2026, raising $523M along the way, most recently a Series D in February 2022.
About
Aurora sells software that helps solar companies create custom designs and close sales using just a customer's address and electricity bill. Its tools are used for tens of thousands of projects weekly, targeting residential and commercial solar installers.
The company reached its 20 million project milestone with 305 employees, suggesting high product leverage. Its $523M funding includes backing from Coatue and ICONIQ Capital, though headcount growth figures aren't available since the 2022 Series D.
Founders and leadership
Engineering makes up 59 of Aurora's 305 staff, indicating a product-heavy structure. The median tenure is 3 years, suggesting stable leadership with typical tech industry turnover.
The Aurora Solar org chart
Charlie Herche (Chief Executive Officer) leads 59 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 86 (-18% YoY), Sales 42 (-7% YoY), Business Development 23 (-12% YoY), Arts and Design 15 (-6% YoY), Operations 13 (-13% YoY), Information Technology 13 (-32% YoY).
Talent flow
Aurora recruits heavily from Google (8 hires) and solar firms like Sunrun (6). Alumni frequently move to Salesforce and robotics firm Boston Dynamics (4 each). Waterloo and UC Berkeley are the top feeder schools with 5 hires each.
Most common previous employers of Aurora Solar staff: Google (8), Sunrun (6), Amazon (4), Sungevity (4), Folsom Labs by Aurora Solar (4), Vivint (3). Former Aurora Solar employees most often moved to Dandy (4), Salesforce (4), Boston Dynamics (4), Ironclad (3), Wild Ducks (2), Hover (2).
Alumni worth knowing
The Aurora Solar mafia
19 alumni founded companies, including energy data firm Enverus (1,764 staff) and climate VC VoLo Earth Ventures. Wild Ducks, founded by an alum, has 11 employees.
19David Bromberg, was Senior Scientist until 2017Kareem Dabbagh, was Founding Advisor, Product Development until 2016Lara Wells, was GTM Leader until 2025Joachim Van Erps, was Senior Enterprise Account Executive until 2024Roelof Opperman, was Investor until 2022
Eraj Siddiqui, was SVP, Customer Success & Services until 2025
Jason Shum, was Engineering/Product until 2018
Yanna Gong, was Senior Manager, Business Development until 2022
Ashley Urbano Vondrachek, was Senior Enterprise Account Executive until 2023
David Fox, was Vice President of Global Sales until 2020
Trey G., was GTM Recruiter (via Binc) until 2020
Leslie Mertz, was Head of Revenue Strategy and Development until 2021
Heather Gawel, was Vice President of Product until 2026
Zo Hodkin, was UX Content Strategy Lead until 2025
Mauricio David C., was Enterprise Customer Success Manager until 2020
Tyler Boshard, was Staff Research Engineer until 2025
Brian Hansen, was Director of Customer Success until 2025Web traffic
Traffic mix: 61% direct, 31% search, 0% social, 1% paid.
What this company is made of
Most common skills at Aurora Solar: Social Media (65), Microsoft Office (63), Leadership (60), Management (58), Microsoft Excel (57), Project Management (56), Customer Service (52), Public Speaking (49).
Where the team actually sits
Aurora Solar people are concentrated in California, United States (35), United States (19), Ontario, Canada (12), New York, United States (10).
Search footprint
Aurora Solar attracts about 21,870 organic search visits a month, traffic worth roughly $203K a month if bought through ads. It gained 4,117 ranking keywords and lost 4,223 in the last period.
What employees say
- Compensation
- 3.90 / 5
- Career opportunities
- 3.10 / 5
- Senior management
- 3.10 / 5
- Work-life balance
- 4.20 / 5
Frequently asked
Aurora Solar has 305 employees as of September 2026.
Aurora Solar has raised $523M in total, most recently a Series D round in February 2022.
Aurora Solar was founded in 2013 by Christopher Hopper.
Charlie Herche (Chief Executive Officer) sits at the top of Aurora Solar's reporting structure, with 6 direct reports.
The most common previous employers of current Aurora Solar staff are Google (8 people), Sunrun (6 people), Amazon (4 people).
Former Aurora Solar employees most often move to Dandy (4), Salesforce (4), Boston Dynamics (4).
At least 19 companies have a founder who previously worked at Aurora Solar, including Enverus, VoLo Earth Ventures, Rollout.
Aurora Solar attracts about 21,870 organic search visits a month, worth roughly $203K a month in equivalent ad spend.
The most common skills among Aurora Solar staff are Social Media, Microsoft Office, Leadership, Management, Microsoft Excel.
Aurora Solar staff are concentrated in California, United States (35), United States (19), Ontario, Canada (12).
Aurora Solar has about 86 people in Engineering, down 18% over the past year, as of September 2026.
Aurora Solar has about 42 people in Sales, down 7% over the past year, as of September 2026.
Computed from 181 current and 268 former Aurora Solar profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.