AutoFi
AutoFi provides digital sales and financing software for car dealerships and online auto retailers, processing billions in transactions annually. The company has raised $115M, including a Series C in 2022 with backing from BMW i Ventures and others.
The growth story
AutoFi grew from 155 to 202 employees between 2021 and 2026, raising $115M along the way, most recently a Series C in March 2022.
About
AutoFi sells software that helps car dealers and online marketplaces handle vehicle sales and financing digitally. Its platform connects sellers with lenders and offers APIs for branded auto marketplaces.
The company employs 202 people and has raised $115M, with notable investors including BMW's venture arm. Its Series C round closed in March 2022, though current headcount growth data is unavailable.
Founders and leadership
Engineering is AutoFi's largest function with 29 employees. The company has a median employee tenure of 3 years, suggesting stable retention.
Departments, and which ones grew
Headcount by function: Engineering 38 (-7% YoY), Sales 34 (+10% YoY), Business Development 31 (+11% YoY), Operations 13 (+18% YoY), Information Technology 13 (-7% YoY), Human Resources 11 (0% YoY).
Talent flow
AutoFi recruits heavily from automotive tech firms like Cox Automotive (10 hires) and CDK Global (6). Alumni frequently move to other auto tech companies, with UVeye and Pencilwrench each taking 6 former employees.
Most common previous employers of AutoFi staff: Cox Automotive (10), Bold Commerce (7), Autosoft DMS (6), CDK Global (6), CarNow (5), Hendrick Automotive (4). Former AutoFi employees most often moved to UVeye (6), Pencilwrench (6), myKaarma (4), Upstart (4), Shift Digital (4), Cox Automotive (4).
Alumni worth knowing
The AutoFi mafia
AutoFi alumni have founded 7 companies, including Jutsu (12 employees) and Parabolic Auto (10 employees). Several ventures remain in the automotive sector.
7Zahidul Islam, was Senior Software Engineer until 2019Jonathan T. Palan, was Co-Founder and President until 2018Joseph Guzel, was Investor, Board Observer until 2021Prisca Pan, was Head of Design & Research until 2019Christopher Willis, was Director, Major Accounts until 2023Keith Rubin, was VP of Engineering until 2024Web traffic
Traffic mix: 84% direct, 5% search, 2% social, 0% paid.
What this company is made of
Most common skills at AutoFi: Leadership (71), Sales (68), Customer Service (66), Management (65), Microsoft Office (53), Business Development (49), Communication (48), Sales Management (46).
Where the team actually sits
AutoFi people are concentrated in California, United States (20), Texas, United States (11), United States (6), Manitoba, Canada (5).
Search footprint
AutoFi attracts about 446 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 94 ranking keywords and lost 5 in the last period.
What employees say
- Compensation
- 3.80 / 5
- Career opportunities
- 3.00 / 5
- Senior management
- 3.00 / 5
- Work-life balance
- 3.40 / 5
Frequently asked
AutoFi has 202 employees as of September 2026.
AutoFi has raised $115M in total, most recently a Series C round in March 2022.
AutoFi was founded in 2015 by Kevin Singerman.
The most common previous employers of current AutoFi staff are Cox Automotive (10 people), Bold Commerce (7 people), Autosoft DMS (6 people).
Former AutoFi employees most often move to UVeye (6), Pencilwrench (6), myKaarma (4).
At least 7 companies have a founder who previously worked at AutoFi, including Jutsu, Parabolic Auto, Haven Ventures.
AutoFi attracts about 446 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among AutoFi staff are Leadership, Sales, Customer Service, Management, Microsoft Office.
AutoFi staff are concentrated in California, United States (20), Texas, United States (11), United States (6).
AutoFi has about 38 people in Engineering, down 7% over the past year, as of September 2026.
AutoFi has about 34 people in Sales, up 10% over the past year, as of September 2026.
Computed from 139 current and 249 former AutoFi profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.