AutoGrab
AutoGrab sells software to car dealerships and finance companies to help them source, price and sell vehicles. The company has 86 employees and raised $63M in a Series B round in January 2026.
The growth story
AutoGrab grew from 10 to 86 employees between 2022 and 2026, raising $63M along the way, most recently a Series B in January 2026.
About
AutoGrab provides tools for car dealerships and finance companies to manage vehicle pricing, sourcing and customer retention. Its software includes features like live vehicle valuations, market insights and automated lead generation.
The company has grown to 86 employees since its 2020 founding. Its $63M Series B in 2026 suggests rapid scaling, with backing from investors including EVP, Movac and Octopus Ventures.
Founders and leadership
Engineering is AutoGrab's largest function with 12 employees. The company has a median tenure of 2 years, suggesting moderate turnover as it scales.
The AutoGrab org chart
Chris Gardner (Founder | CEO) leads 39 mapped leaders with 9 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 18 (0% YoY), Business Development 15 (+25% YoY), Sales 12 (+140% YoY), Product Management 7 (+40% YoY), Information Technology 7 (+17% YoY), Operations 6 (+20% YoY).
Talent flow
AutoGrab recruits heavily from automotive and tech companies, with 6 hires from carsales and 4 each from Cox Automotive Australia and REA. Alumni have gone on to roles at Homer, Coles and Brego.
Most common previous employers of AutoGrab staff: carsales (6), Cox Automotive Australia (4), REA (4), LUNA (2), Citi (2), AutoFlip Australia (2). Former AutoGrab employees most often moved to Homer (3), Coles (1), Brego (1), BIS Partners (1), Isentia (1), Trade Me (1).
Alumni worth knowing
The AutoGrab mafia
AutoGrab alumni have founded 4 companies, including flowstate (5 staff), Homer (4 staff) and Engram (3 staff).
4Will Hackett, was Founding Engineer / CTO until 2022Henry Pedersen, was Chief Growth Officer until 2024Yasser Ammar J., was Chief Technology Officer until 2023Romario Rayman, was Key Account Manager until 2023Web traffic
Traffic mix: 71% direct, 26% search, 0% social, 0% paid.
What this company is made of
Most common skills at AutoGrab: Management (29), Leadership (28), Team Leadership (25), Project Management (24), Customer Service (22), SQL (22), Business Development (20), Account Management (18).
Where the team actually sits
AutoGrab people are concentrated in Victoria, Australia (33), Greater Melbourne Area (18), England, United Kingdom (4), New South Wales, Australia (3).
Search footprint
AutoGrab attracts about 17 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 15 ranking keywords and lost 8 in the last period.
Frequently asked
AutoGrab has 86 employees as of September 2026.
AutoGrab has raised $63M in total, most recently a Series B round in January 2026.
AutoGrab was founded in 2020 by Chris Gardner, Daniel Werzberger, Nathaniel Galway.
Chris Gardner (Founder | CEO) sits at the top of AutoGrab's reporting structure, with 9 direct reports.
The most common previous employers of current AutoGrab staff are carsales (6 people), Cox Automotive Australia (4 people), REA (4 people).
Former AutoGrab employees most often move to Homer (3), Coles (1), Brego (1).
At least 4 companies have a founder who previously worked at AutoGrab, including flowstate, Homer, Engram.
AutoGrab attracts about 17 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among AutoGrab staff are Management, Leadership, Team Leadership, Project Management, Customer Service.
AutoGrab staff are concentrated in Victoria, Australia (33), Greater Melbourne Area (18), England, United Kingdom (4).
AutoGrab has about 18 people in Engineering, up 0% over the past year, as of September 2026.
AutoGrab has about 15 people in Business Development, up 25% over the past year, as of September 2026.
Computed from 70 current and 43 former AutoGrab profiles, as of September 2026. Source: Crustdata.
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