Bark
Bark sells software that monitors children's online activity for safety risks like cyberbullying and grooming. The company has raised $67M and employs 143 people.
The growth story
Bark grew from 104 to 143 employees between 2021 and 2026, raising $67M along the way, most recently a Series C in June 2022.
About
Bark develops machine learning software that scans children's digital communications for signs of danger, including cyberbullying, sexting, and depression. Schools and parents use it to monitor kids' online safety.
The company raised $67M in a Series C round in June 2022. It employs 143 people, with a median tenure of 3 years.
Founders and leadership
Customer success and support is Bark's largest function, with 10 employees. The company is led by founders with backgrounds in child safety and machine learning.
The Bark org chart
Brian Bason (CEO) leads 56 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 30 (+3% YoY), Information Technology 16 (-6% YoY), Business Development 15 (+15% YoY), Engineering 14 (+27% YoY), Marketing 14 (+8% YoY), Customer Success and Support 12 (0% YoY).
Talent flow
Bark hires from universities like Liberty University and Auburn University, as well as companies including KidsLink and PRIVET APP. Alumni have founded companies like SOSA — Safe from Online Sex Abuse and Boardwalk Health.
Most common previous employers of Bark staff: KidsLink (2), PRIVET APP (2), CrowdStream (2), Pipeline CRM (2), Grand Canyon University (2), Arizona State University (2). Former Bark employees most often moved to TRUCE Software (2), SOSA — Safe from Online Sex Abuse (2), Navtrista (OPC) – Delivery Consultancy (1), Amperon (1), Boardwalk Health (formerly MedDefend) (1), Infinite Giving (1).
Alumni worth knowing
The Bark mafia
Bark alumni have founded 4 companies, including SOSA — Safe from Online Sex Abuse, which employs 111 people, and Boardwalk Health, which has 4 staff.
4Roo Powell, was Head of Creative until 2020Lisa Thee, was Vice President until 2019Jami Zehr J.D., was Sr. Director of Data Annotation and Reporting until 2020Hiring now
Web traffic
Traffic mix: 37% direct, 41% search, 4% social, 10% paid.
What this company is made of
Most common skills at Bark: Leadership (32), Microsoft Office (32), Social Media (32), Customer Service (29), Microsoft Excel (22), Marketing (22), Management (22), Social Media Marketing (21).
Where the team actually sits
Bark people are concentrated in Georgia, United States (9), Florida, United States (8), Atlanta Metropolitan Area (6), New York, United States (4).
Search footprint
Bark attracts about 116,600 organic search visits a month, traffic worth roughly $211K a month if bought through ads. It gained 14,937 ranking keywords and lost 14,144 in the last period.
Frequently asked
Bark has 143 employees as of September 2026.
Bark has raised $67M in total, most recently a Series C round in June 2022.
Bark was founded in 2015 by Brandon Hilkert.
Brian Bason (CEO) sits at the top of Bark's reporting structure, with 6 direct reports.
The most common previous employers of current Bark staff are KidsLink (2 people), PRIVET APP (2 people), CrowdStream (2 people).
Former Bark employees most often move to TRUCE Software (2), SOSA — Safe from Online Sex Abuse (2), Navtrista (OPC) – Delivery Consultancy (1).
At least 4 companies have a founder who previously worked at Bark, including SOSA — Safe from Online Sex Abuse, Boardwalk Health (formerly MedDefend), MHC Consulting.
Bark attracts about 116,600 organic search visits a month, worth roughly $211K a month in equivalent ad spend.
The most common skills among Bark staff are Leadership, Microsoft Office, Social Media, Customer Service, Microsoft Excel.
Bark staff are concentrated in Georgia, United States (9), Florida, United States (8), Atlanta Metropolitan Area (6).
Bark has about 30 people in Operations, up 3% over the past year, as of September 2026.
Bark has about 16 people in Information Technology, down 6% over the past year, as of September 2026.
Computed from 79 current and 91 former Bark profiles, as of September 2026. Source: Crustdata.
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