Bestow

Software DevelopmentDallas, Texas, United StatesFounded 2017392 employees$303M raised

Bestow is a life and annuity insurance platform that helps carriers launch products faster and reduce costs. The company has raised $303M, including a Series D in May 2025, and employs 392 people.

+110%
Customer Success and Support is Bestow's fastest-growing team over the past year, now 21 people.
+133%
Open roles are up 133% year over year, at 7 today.
13
13 companies were started by ex-Bestow people.
Employees
392
Total raised
$303M
Last: Series D
Open roles
7
+133% vs last year
Site visitors
119K
per month
Alumni founders
13
companies started

The growth story

Bestow headcount and funding392 people today
392$50M$70M$45M392202120222023202420252026
Data by CrustdataCrustdata

Bestow grew from 223 to 392 employees between 2021 and 2026, raising $303M along the way, most recently a Series D in May 2025.

About

Bestow provides software for life insurance carriers to develop and manage annuity products more efficiently. Its platform aims to reduce development time and operational costs for insurers.

The company has raised $303M in funding, with its latest Series D round closing in May 2025. With 392 employees, it draws talent primarily from financial services and insurance technology firms.

Founders and leadership

Engineering is the largest function with 70 employees. The leadership team comes from a mix of insurance and fintech backgrounds, though specific executive details aren't provided in the data.

The Bestow org chart

Melbourne O'Banion (Co-Founder and CEO) leads 59 mapped leaders with 12 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
EEngineering
85+44%
IInformation Technology
47+68%
OOperations
35+35%
BBusiness Development
310%
CCustomer Success and Support
21+110%
PProduct Management
21+62%
AArts and Design
16+33%
FFinance
14-7%
SSales
130%
Data by CrustdataCrustdata

Headcount by function: Engineering 85 (+44% YoY), Information Technology 47 (+68% YoY), Operations 35 (+35% YoY), Business Development 31 (0% YoY), Customer Success and Support 21 (+110% YoY), Product Management 21 (+62% YoY).

Talent flow

Bestow recruits heavily from insurance and financial services companies, with RetailMeNot, USAA, and Northwestern Mutual being top talent sources. Alumni frequently move to fintech startups like Bevel or return to insurers like Swiss Re.

Where Bestow people come from, and where they go216 current + 260 former profiles
8 people: RetailMeNot → Bestow7 people: USAA → Bestow6 people: Northwestern Mutual → Bestow5 people: Haven Technologies → Bestow5 people: IBM → Bestow4 people: Accenture → Bestow4 people: Expedia → Bestow4 people: General Assembly → Bestow6 people: Bestow → Bevel5 people: Bestow → Swiss Re4 people: Bestow → Simpli.fi3 people: Bestow → Fidelity Investments2 people: Bestow → Mozilla2 people: Bestow → Redfin2 people: Bestow → GitHub2 people: Bestow → LPL FinancialBestow392 peopleCAME FROMWENT TORetailMeNot8 peopleUSAA7 peopleNorthwestern Mutual6 peopleHaven Technologies5 peopleIBM5 peopleAccenture4 peopleExpedia4 peopleGeneral Assembly4 peopleBevel6 peopleSwiss Re5 peopleSimpli.fi4 peopleFidelity Investments3 peopleMozilla2 peopleRedfin2 peopleGitHub2 peopleLPL Financial2 people
Data by CrustdataCrustdata

Most common previous employers of Bestow staff: RetailMeNot (8), USAA (7), Northwestern Mutual (6), Haven Technologies (5), IBM (5), Accenture (4). Former Bestow employees most often moved to Bevel (6), Swiss Re (5), Simpli.fi (4), Fidelity Investments (3), Mozilla (2), Redfin (2).

Alumni worth knowing

The Bestow mafia

Bestow alumni have founded 13 companies, including The Ridgeback (25 staff) and Bevel (13 staff), showing strong entrepreneurial spillover from the firm.

Matt Murphy, MBAAdrian WarwickBo HuNate OllestadAdam BoenderAnkita P.14
founders left Bestow and started 13 companies, employing 57 people between them

25 employees
Matt Murphy, MBA, was Head of Carrier Partnerships until 2022
13 employees
Adrian Warwick, was VP, Marketing Technology & Operations until 2025
Bo Hu, was General Manager, Direct to Consumer until 2025
7 employees
Nate Ollestad, was Interim Head of Recruiting until 2022
5 employees
Adam Boender, was Chief Product Officer until 2025
1 employees
Ankita P., was Leading AI and Data Science Products until 2023
1 employees
Ellen Sutton, was Director, Product Management until 2026
1 employees
Eric Albee, was Senior Engineering Manager until 2025
Ricardo Avila, was Senior Technical Program Manager until 2023
1 employees
Scott Tsuchiyama, was Senior Software Engineering Manager until 2021
Jeff Israel, was Director Of Engineering until 2022
H
1 employees
Clay Houllion, was Lead Engineer until 2019
P
Pawmeter
 
Jon Kinder, was Director Of Analytics until 2022
B
Burgett Works
 
Brittney Burgett, was VP, Communications until 2022

Hiring now

Senior Product Manager, UnderwritingSenior Product Actuary, Life & AnnuitySenior Integrated Marketing ManagerPlatform Engineer IIIntegrated Marketing ManagerEngineering DirectorDirector, Product Management (New Business Experience)

Web traffic

bestow.com monthly visitors+14% month over month
29,50974,275119,041119,041202420252026
Data by CrustdataCrustdata

Traffic mix: 9% direct, 7% search, 7% social, 0% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
LLeadership
111
MMicrosoft Office
105
MMicrosoft Excel
91
PPython (Programming Language)
82
SSQL
81
JJavaScript
78
CCustomer Service
78
MManagement
77
CCommunication
71
PProject Management
71
Data by CrustdataCrustdata

Most common skills at Bestow: Leadership (111), Microsoft Office (105), Microsoft Excel (91), Python (Programming Language) (82), SQL (81), JavaScript (78), Customer Service (78), Management (77).

Where the team actually sits

Headcount by regionHQ: Dallas, Texas, United States
TTexas, United States
54
CCalifornia, United States
19
UUnited States
14
AAustin, Texas Metropolitan Area
8
NNew York, United States
8
FFlorida, United States
6
DDallas-Fort Worth Metroplex
6
WWisconsin, United States
5
Data by CrustdataCrustdata

Bestow people are concentrated in Texas, United States (54), California, United States (19), United States (14), Austin, Texas Metropolitan Area (8).

Search footprint

Organic clicks
6,183
per month
Traffic worth
$7K
if bought as ads
Ranking keywords
220
Ads budget
$28K
per month

Bestow attracts about 6,183 organic search visits a month, traffic worth roughly $7K a month if bought through ads. It gained 28 ranking keywords and lost 25 in the last period.

What employees say

Compensation
3.90 / 5
Career opportunities
3.50 / 5
Senior management
2.80 / 5
Work-life balance
3.30 / 5

Frequently asked

How many employees does Bestow have?

Bestow has 392 employees as of September 2026.

How much has Bestow raised?

Bestow has raised $303M in total, most recently a Series D round in May 2025.

Who founded Bestow?

Bestow was founded in 2017 by Jonathan Abelmann, Melbourne O'Banion.

Who is the CEO of Bestow?

Melbourne O'Banion (Co-Founder and CEO) sits at the top of Bestow's reporting structure, with 12 direct reports.

Where does Bestow hire from?

The most common previous employers of current Bestow staff are RetailMeNot (8 people), USAA (7 people), Northwestern Mutual (6 people).

Where do Bestow employees go after leaving?

Former Bestow employees most often move to Bevel (6), Swiss Re (5), Simpli.fi (4).

What companies were founded by ex-Bestow employees?

At least 13 companies have a founder who previously worked at Bestow, including The Ridgeback, Bevel, TALNT Team.

How much traffic does Bestow get from search?

Bestow attracts about 6,183 organic search visits a month, worth roughly $7K a month in equivalent ad spend.

What skills do people at Bestow have?

The most common skills among Bestow staff are Leadership, Microsoft Office, Microsoft Excel, Python (Programming Language), SQL.

Where is Bestow's team located?

Bestow staff are concentrated in Texas, United States (54), California, United States (19), United States (14).

How big is Bestow's engineering team?

Bestow has about 85 people in Engineering, up 44% over the past year, as of September 2026.

How big is Bestow's information technology team?

Bestow has about 47 people in Information Technology, up 68% over the past year, as of September 2026.

Computed from 216 current and 260 former Bestow profiles, as of September 2026. Source: Crustdata.

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