Bluefish
Bluefish sells marketing software that helps large companies optimize their brand presence across AI platforms like ChatGPT and Google AI Overviews. Since launching in 2024, it has grown to 113 employees and serves over 100 enterprise clients across 15+ industries.
The growth story
Bluefish grew from 1 to 113 employees between 2024 and 2026, raising $63M along the way, most recently a Series B in April 2026.
About
Bluefish provides enterprise marketing teams with tools to track and improve brand performance across AI-driven platforms. Its software analyzes millions of brand-related prompts daily, helping clients measure and influence how their brands appear in AI-generated content.
The company raised $63M in a Series B round in April 2026, backed by investors including Amex Ventures and Bloomberg Beta. It has quickly scaled to over 100 enterprise accounts since its 2024 launch, though specific revenue or growth rates are not disclosed.
Founders and leadership
Engineering is Bluefish's largest function, with 29 employees. The company has a median tenure of 1 year, suggesting rapid team expansion since its founding.
The Bluefish org chart
Alex Sherman (CEO and Co-Founder) leads 54 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 33 (+313% YoY), Customer Success and Support 22 (+633% YoY), Sales 11 (+175% YoY), Business Development 11 (+175% YoY), Marketing 8 (+700% YoY), Operations 5 (+400% YoY).
Talent flow
Bluefish recruits heavily from Microsoft, The Trade Desk, and AppNexus, with 10 hires from Microsoft alone. Alumni have moved to companies like Rippling and Delivery Hero, though departures remain limited.
Most common previous employers of Bluefish staff: Microsoft (10), The Trade Desk (6), AppNexus (5), Snap (5), Google (4), Apple (4). Former Bluefish employees most often moved to Satellite Talent (1), Rippling (1), juucy (1), Delivery Hero (1), Brave (1), Dockwa (1).
Alumni worth knowing
Web traffic
Traffic mix: 36% direct, 48% search, 2% social, 0% paid.
What this company is made of
Most common skills at Bluefish: Leadership (40), Social Media (35), Project Management (33), Marketing (32), Microsoft Excel (32), Microsoft Office (29), Data Analysis (28), Management (28).
Where the team actually sits
Bluefish people are concentrated in New York, United States (40), Berlin, Germany (19), New York City Metropolitan Area (11), California, United States (3).
Search footprint
Bluefish attracts about 159 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 34 ranking keywords and lost 15 in the last period.
Frequently asked
Bluefish has 113 employees as of September 2026.
Bluefish has raised $63M in total, most recently a Series B round in April 2026.
Bluefish was founded in 2024 by Gaurav B., Alex Sherman, Jing Feng.
Alex Sherman (CEO and Co-Founder) sits at the top of Bluefish's reporting structure, with 3 direct reports.
The most common previous employers of current Bluefish staff are Microsoft (10 people), The Trade Desk (6 people), AppNexus (5 people).
Former Bluefish employees most often move to Satellite Talent (1), Rippling (1), juucy (1).
Bluefish attracts about 159 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among Bluefish staff are Leadership, Social Media, Project Management, Marketing, Microsoft Excel.
Bluefish staff are concentrated in New York, United States (40), Berlin, Germany (19), New York City Metropolitan Area (11).
Bluefish has about 33 people in Engineering, up 313% over the past year, as of September 2026.
Bluefish has about 22 people in Customer Success and Support, up 633% over the past year, as of September 2026.
Computed from 101 current and 14 former Bluefish profiles, as of September 2026. Source: Crustdata.
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