Boulevard
Boulevard provides business management software for salons, spas and med spas, serving thousands of businesses and raising $188M in funding. The company has 591 employees, with sales being its largest function at 104 people.
The growth story
Boulevard grew from 135 to 591 employees between 2021 and 2026, raising $188M along the way, most recently a Series D in July 2025.
About
Boulevard sells SaaS tools for appointment scheduling, payments and marketing to beauty and wellness businesses. Its platform aims to automate operations and client retention for independent salons and chains.
The company reached 591 employees and has raised $188M through a Series D. Its sales team of 104 suggests a focus on direct outreach to small businesses.
Founders and leadership
Sales is the largest department with 104 staff, indicating a high-touch customer acquisition model. The median tenure of 1 year points to rapid team expansion or turnover.
The Boulevard org chart
Matt Danna (Co-Founder & CEO) leads 60 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 156 (+36% YoY), Operations 72 (+36% YoY), Engineering 60 (+5% YoY), Human Resources 60 (+33% YoY), Customer Success and Support 41 (+5% YoY), Business Development 27 (+13% YoY).
Talent flow
15% of analyzed hires came from Mindbody, a competitor in spa software, with other recruits from ModMed and Shopify. Alumni most often move to Zenoti, another salon management platform.
Most common previous employers of Boulevard staff: Mindbody (15), ModMed (10), Shopify (8), Oracle (6), 7shifts (6), Xplor Technologies (5). Former Boulevard employees most often moved to Zenoti (7), Docker (4), Symbolic.ai (3), CoCreate Talent (2), Clark Baldwin Properties (2), Assured (2).
Alumni worth knowing
The Boulevard mafia
18 alumni have founded companies, including Inscope (35 employees) and Reffie (10 employees), both in the appointment scheduling space.
18Jared Tibshraeny, was Director of Engineering until 2023Connie Lee, was Manager of Finance until 2022Eddie Kang, was Board Member until 2024Shannon Jessup, was Chief Revenue Officer (CRO) until 2021Bobby Guarisco, was Sr. Talent Acquisition Manager until 2021Quinn Ricigliano, was Sales Enablement Manager until 2024
Tyler Clark, Esq., was Talent Acquisition Partner until 2022
Pier Higgins, was Sr. Account Executive until 2021
Rachel Strong, was SMB BDR until 2024
Abhishek(Abi) Parghi, was Salesforce Architect until 2021
Alyne P., was Senior Product Operations Manager until 2023
Tim Layton, was Principal Engineer, Lead until 2025
Garett McDonald, was Fractional Growth Advisor until 2023
Megan Salonic, was Account Manager until 2022
Rasheed C., was OKTA Admin until 2022
Karim Karaki, was Account Executive until 2020
Travis Phillips, was Chief Enterprise Systems Architect until 2024Hiring now
Web traffic
Traffic mix: 53% direct, 35% search, 4% social, 0% paid.
What this company is made of
Most common skills at Boulevard: Customer Service (226), Leadership (206), Microsoft Office (176), Communication (171), Sales (156), Microsoft Excel (136), Social Media (134), Management (126).
Where the team actually sits
Boulevard people are concentrated in California, United States (39), United States (22), Texas, United States (22), Florida, United States (15).
Search footprint
Boulevard attracts about 6,936 organic search visits a month, traffic worth roughly $112K a month if bought through ads. It gained 1,840 ranking keywords and lost 3,544 in the last period.
What employees say
- Compensation
- 3.60 / 5
- Career opportunities
- 2.90 / 5
- Senior management
- 2.90 / 5
- Work-life balance
- 3.30 / 5
Frequently asked
Boulevard has 591 employees as of September 2026.
Boulevard has raised $188M in total, most recently a Series D round in July 2025.
Boulevard was founded in 2016 by Matt Danna.
Matt Danna (Co-Founder & CEO) sits at the top of Boulevard's reporting structure, with 6 direct reports.
The most common previous employers of current Boulevard staff are Mindbody (15 people), ModMed (10 people), Shopify (8 people).
Former Boulevard employees most often move to Zenoti (7), Docker (4), Symbolic.ai (3).
At least 18 companies have a founder who previously worked at Boulevard, including Inscope, Reffie, Gray Line Partners.
Boulevard attracts about 6,936 organic search visits a month, worth roughly $112K a month in equivalent ad spend.
The most common skills among Boulevard staff are Customer Service, Leadership, Microsoft Office, Communication, Sales.
Boulevard staff are concentrated in California, United States (39), United States (22), Texas, United States (22).
Boulevard has about 156 people in Sales, up 36% over the past year, as of September 2026.
Boulevard has about 72 people in Operations, up 36% over the past year, as of September 2026.
Computed from 288 current and 309 former Boulevard profiles, as of September 2026. Source: Crustdata.
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