Buynomics
Buynomics sells AI-powered consumer behavior simulation software to help companies optimize pricing and product decisions. The Cologne-based company has raised $46M and employs 135 people.
The growth story
Buynomics grew from 57 to 135 employees between 2022 and 2026, raising $46M along the way, most recently a Series B in March 2025.
About
Buynomics builds AI models that simulate consumer purchasing decisions, which companies use to test pricing, promotions and product mix strategies. Its software aims to replace traditional market research methods like focus groups with faster, data-driven insights.
The company has grown rapidly since its 2018 founding, reaching 135 employees. Its $46M Series B in March 2025 suggests continued expansion plans, though recent headcount growth rates are unclear.
Founders and leadership
Sales is Buynomics' largest department with 25 staff, indicating a focus on customer acquisition. The company's median tenure of 1 year suggests a relatively young workforce with frequent turnover.
The Buynomics org chart
Ingo Reinhardt (Founder & Managing Director) leads 41 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 38 (+23% YoY), Sales 24 (-11% YoY), Operations 15 (0% YoY), Business Development 14 (+75% YoY), Marketing 6 (0% YoY), Research 5 (+150% YoY).
Talent flow
Buynomics recruits heavily from consulting firms like Simon-Kucher and Deloitte, as well as tech companies including Microsoft. Alumni often move to e-commerce and AI startups, with Zalando and BidMachine being top destinations.
Most common previous employers of Buynomics staff: Simon-Kucher (4), Deloitte (4), Egnyte (3), EY (3), The University of Bonn (3), Microsoft (2). Former Buynomics employees most often moved to BidMachine (2), Zalando (2), ICEYE (1), carbmee (1), AI Navi (1), savi UK (1).
Alumni worth knowing
The Buynomics mafia
Three Buynomics alumni have founded companies, including AI TECH with 19 employees and Newtone with 9 staff. These startups suggest Buynomics' talent tends toward AI and tech entrepreneurship.
3Richard Knudsen, was Director Data Science until 2023James Farrington, was Lead Product Engineer until 2021Web traffic
Traffic mix: 32% direct, 18% search, 1% social, 0% paid.
What this company is made of
Most common skills at Buynomics: Project Management (44), Teamwork (43), Microsoft Office (42), Microsoft Excel (40), Python (Programming Language) (37), Data Analysis (37), Leadership (36), Analytical Skills (35).
Where the team actually sits
Buynomics people are concentrated in North Rhine-Westphalia, Germany (21), Berlin, Germany (11), Catalonia, Spain (10), Germany (9).
Search footprint
Buynomics attracts about 1,476 organic search visits a month, traffic worth roughly $8K a month if bought through ads. It gained 286 ranking keywords and lost 311 in the last period.
What employees say
- Compensation
- 3.80 / 5
- Career opportunities
- 3.30 / 5
- Senior management
- 3.10 / 5
- Work-life balance
- 3.50 / 5
Frequently asked
Buynomics has 135 employees as of September 2026.
Buynomics has raised $46M in total, most recently a Series B round in March 2025.
Buynomics was founded in 2018 by Ingo Reinhardt, Sebastian Baier.
Ingo Reinhardt (Founder & Managing Director) sits at the top of Buynomics's reporting structure, with 2 direct reports.
The most common previous employers of current Buynomics staff are Simon-Kucher (4 people), Deloitte (4 people), Egnyte (3 people).
Former Buynomics employees most often move to BidMachine (2), Zalando (2), ICEYE (1).
At least 3 companies have a founder who previously worked at Buynomics, including AI TECH, Newtone, Urban Origins NYC.
Buynomics attracts about 1,476 organic search visits a month, worth roughly $8K a month in equivalent ad spend.
The most common skills among Buynomics staff are Project Management, Teamwork, Microsoft Office, Microsoft Excel, Python (Programming Language).
Buynomics staff are concentrated in North Rhine-Westphalia, Germany (21), Berlin, Germany (11), Catalonia, Spain (10).
Buynomics has about 38 people in Engineering, up 23% over the past year, as of September 2026.
Buynomics has about 24 people in Sales, down 11% over the past year, as of September 2026.
Computed from 110 current and 121 former Buynomics profiles, as of September 2026. Source: Crustdata.
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