Candidly
Candidly is a financial services company that helps Americans manage student debt and broader financial wellness. The 112-person firm raised $46M in a Series B round in March 2023.
The growth story
Candidly grew from 50 to 112 employees between 2021 and 2026, raising $46M along the way, most recently a Series B in March 2023.
About
Candidly provides tools to help individuals manage student loans and broader financial planning, including college savings and retirement. Its platform is used by employers, financial institutions, and recordkeepers to support their customers' financial health.
The company has grown steadily since its 2016 founding, reaching 112 employees. Its $46M Series B in 2023 suggests continued expansion, though recent headcount growth rates are unclear.
Founders and leadership
Engineering is the largest function at Candidly, with 15 employees. The company has a median tenure of 3 years, indicating stable leadership and team retention.
The Candidly org chart
Laurel Taylor (Founder and CEO (Hiring!)) leads 35 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Business Development 22 (-21% YoY), Engineering 15 (-29% YoY), Operations 11 (0% YoY), Marketing 9 (-18% YoY), Arts and Design 8 (-11% YoY), Customer Success and Support 7 (-12% YoY).
Talent flow
Candidly's team includes alumni from Google, Amazon, and Everfi, with multiple hires from each. Its employees often move to financial services firms like NerdWallet, Cash App, and Fiserv.
Most common previous employers of Candidly staff: Google (2), Amazon (2), Everfi (2), OLX (2), MassMutual (2), GetSetUp (2). Former Candidly employees most often moved to NerdWallet (6), Your Money Line (2), Cash App (2), Fiserv (2), BenefitHub (2), SergioPereira.io (1).
Alumni worth knowing
The Candidly mafia
Candidly alumni have founded three companies, including Stackpad Solutions and The Product Buildcamp, each with small teams of 2-3 employees.
3Matthew Little, was Head of Engineering until 2018Javier Navero, was Product Manager until 2025Laura Voskova Founder and Chief Adventure Officer - Culturekova, was Director of Strategic Partnerships until 2023Web traffic
Traffic mix: 51% direct, 41% search, 1% social, 1% paid.
What this company is made of
Most common skills at Candidly: Leadership (41), Microsoft Office (33), Customer Service (31), Microsoft Excel (29), Communication (28), Social Media (27), Management (25), Microsoft PowerPoint (24).
Where the team actually sits
Candidly people are concentrated in California, United States (7), New York, United States (6), United States (5), Lisbon, Portugal (5).
Search footprint
Candidly attracts about 1,912 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 60 ranking keywords and lost 41 in the last period.
What employees say
- Compensation
- 4.30 / 5
- Career opportunities
- 4.70 / 5
- Senior management
- 4.80 / 5
- Work-life balance
- 4.40 / 5
Frequently asked
Candidly has 112 employees as of September 2026.
Candidly has raised $46M in total, most recently a Series B round in March 2023.
Candidly was founded in 2016 by Laurel Taylor.
Laurel Taylor (Founder and CEO (Hiring!)) sits at the top of Candidly's reporting structure, with 4 direct reports.
The most common previous employers of current Candidly staff are Google (2 people), Amazon (2 people), Everfi (2 people).
Former Candidly employees most often move to NerdWallet (6), Your Money Line (2), Cash App (2).
At least 3 companies have a founder who previously worked at Candidly, including Stackpad Solutions, The Product Buildcamp, Culturekova.
Candidly attracts about 1,912 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Candidly staff are Leadership, Microsoft Office, Customer Service, Microsoft Excel, Communication.
Candidly staff are concentrated in California, United States (7), New York, United States (6), United States (5).
Candidly has about 22 people in Business Development, down 21% over the past year, as of September 2026.
Candidly has about 15 people in Engineering, down 29% over the past year, as of September 2026.
Computed from 69 current and 86 former Candidly profiles, as of September 2026. Source: Crustdata.
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