Cardless

Technology, Information and InternetSan Francisco, California, United StatesFounded 201980 employees$225M raised

Cardless provides white-label credit card programs for brands, with clients including Coinbase and Qatar Airways. The 80-person company has raised $225M, including a Series C in 2025.

+275%
Engineering is Cardless's fastest-growing team over the past year, now 15 people.
+100%
Open roles are up 100% year over year, at 4 today.
Employees
80
Total raised
$225M
Last: Series C
Open roles
4
+100% vs last year
Site visitors
90K
per month
Alumni founders
4
companies started

The growth story

Cardless headcount and funding80 people today
80$40M$10M$75M$30M$60M80202120222023202420252026
Data by CrustdataCrustdata

Cardless grew from 29 to 80 employees between 2021 and 2026, raising $225M along the way, most recently a Series C in September 2025.

About

Cardless builds credit card programs that other companies can offer under their own brand. Its platform handles the full credit lifecycle, from application to payments, for clients in fintech, travel and e-commerce.

The company has raised $225M, with backers including Amex Ventures and Activant Capital. Its Series C in 2025 suggests continued investor confidence despite no disclosed headcount growth.

Founders and leadership

Engineering is the largest function with 10 employees. The company has a median tenure of 2 years, typical for a fintech startup of its stage.

The Cardless org chart

Scott Kazmierowicz (Co-Founder & CEO) leads 27 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
EEngineering
15+275%
FFinance
11+22%
LLegal
8+60%
EEntrepreneurship
70%
OOperations
7+133%
BBusiness Development
7+40%
IInformation Technology
5+150%
AAccounting
4+33%
CCustomer Success and Support
4+300%
Data by CrustdataCrustdata

Headcount by function: Engineering 15 (+275% YoY), Finance 11 (+22% YoY), Legal 8 (+60% YoY), Entrepreneurship 7 (0% YoY), Operations 7 (+133% YoY), Business Development 7 (+40% YoY).

Talent flow

Cardless recruits heavily from fintech firms like Upgrade, Visa and Stripe, with 3 hires each from those companies. Alumni frequently move to other fintech startups including Imprint and Rippling.

Where Cardless people come from, and where they go55 current + 75 former profiles
4 people: Upgrade → Cardless3 people: Google → Cardless3 people: Visa → Cardless3 people: Cash App → Cardless3 people: Stripe → Cardless3 people: Capital One → Cardless3 people: Square → Cardless2 people: JPMorganChase → Cardless2 people: Cardless → Uber2 people: Cardless → Rippling2 people: Cardless → Tolan2 people: Cardless → Imprint2 people: Cardless → Headway1 people: Cardless → ŌURA1 people: Cardless → SNØCAP1 people: Cardless → PayAmigoCardless80 peopleCAME FROMWENT TOUpgrade4 peopleGoogle3 peopleVisa3 peopleCash App3 peopleStripe3 peopleCapital One3 peopleSquare3 peopleJPMorganChase2 peopleUber2 peopleRippling2 peopleTolan2 peopleImprint2 peopleHeadway2 peopleŌURA1 peopleSNØCAP1 peoplePayAmigo1 people
Data by CrustdataCrustdata

Most common previous employers of Cardless staff: Upgrade (4), Google (3), Visa (3), Cash App (3), Stripe (3), Capital One (3). Former Cardless employees most often moved to Uber (2), Rippling (2), Tolan (2), Imprint (2), Headway (2), ŌURA (1).

Alumni worth knowing

The Cardless mafia

Four alumni have founded companies, including Folio (39 employees) and RepCX (4 employees).

Al HertzChris RaschSean RichZach Furman4
founders left Cardless and started 4 companies, employing 48 people between them

39 employees
Al Hertz, was Advisor until 2023
4 employees
Chris Rasch, was Director, Customer Experience until 2022
4 employees
Sean Rich, was Backend Engineer until 2024
1 employees
Zach Furman, was Executive Shadow until 2025

Hiring now

Program Launch ManagerProduct ManagerConsumer Compliance Manager, ComplaintsAssistant Controller

Web traffic

cardless.com monthly visitors-23% month over month
38,698102,298165,89890,239202420252026
Data by CrustdataCrustdata

Traffic mix: 54% direct, 28% search, 2% social, 0% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
MMicrosoft Excel
30
LLeadership
29
MMicrosoft Office
26
CCustomer Service
26
PPublic Speaking
24
MMicrosoft PowerPoint
21
RResearch Skills
21
MManagement
21
CCommunication
20
MMicrosoft Word
19
Data by CrustdataCrustdata

Most common skills at Cardless: Microsoft Excel (30), Leadership (29), Microsoft Office (26), Customer Service (26), Public Speaking (24), Microsoft PowerPoint (21), Research Skills (21), Management (21).

Where the team actually sits

Headcount by regionHQ: San Francisco, California, United States
CCalifornia, United States
39
SSan Francisco Bay Area
11
UUnited States
2
VVirginia, United States
1
NNew York, United States
1
IIllinois, United States
1
Data by CrustdataCrustdata

Cardless people are concentrated in California, United States (39), San Francisco Bay Area (11), United States (2), Virginia, United States (1).

Search footprint

Organic clicks
1,637
per month
Traffic worth
$23K
if bought as ads
Ranking keywords
1,943

Cardless attracts about 1,637 organic search visits a month, traffic worth roughly $23K a month if bought through ads. It gained 374 ranking keywords and lost 246 in the last period.

What employees say

Compensation
3.40 / 5
Career opportunities
2.90 / 5
Senior management
3.00 / 5
Work-life balance
3.00 / 5

Frequently asked

How many employees does Cardless have?

Cardless has 80 employees as of September 2026.

How much has Cardless raised?

Cardless has raised $225M in total, most recently a Series C round in September 2025.

Who founded Cardless?

Cardless was founded in 2019 by Michael Spelfogel, Scott Kazmierowicz.

Who is the CEO of Cardless?

Scott Kazmierowicz (Co-Founder & CEO) sits at the top of Cardless's reporting structure, with 7 direct reports.

Where does Cardless hire from?

The most common previous employers of current Cardless staff are Upgrade (4 people), Google (3 people), Visa (3 people).

Where do Cardless employees go after leaving?

Former Cardless employees most often move to Uber (2), Rippling (2), Tolan (2).

What companies were founded by ex-Cardless employees?

At least 4 companies have a founder who previously worked at Cardless, including Folio, RepCX, Blueberry.

How much traffic does Cardless get from search?

Cardless attracts about 1,637 organic search visits a month, worth roughly $23K a month in equivalent ad spend.

What skills do people at Cardless have?

The most common skills among Cardless staff are Microsoft Excel, Leadership, Microsoft Office, Customer Service, Public Speaking.

Where is Cardless's team located?

Cardless staff are concentrated in California, United States (39), San Francisco Bay Area (11), United States (2).

How big is Cardless's engineering team?

Cardless has about 15 people in Engineering, up 275% over the past year, as of September 2026.

How big is Cardless's finance team?

Cardless has about 11 people in Finance, up 22% over the past year, as of September 2026.

Computed from 55 current and 75 former Cardless profiles, as of September 2026. Source: Crustdata.

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