CarOnSale
The growth story
CarOnSale grew from 60 to 299 employees between 2021 and 2026, raising $160M along the way, most recently a Series C in July 2025.
About
CarOnSale is the AI-powered operating system for B2B used-car trading in Europe. One Platform. One Profit Engine.The used-car market still runs on fragmented processes, opaque pricing, and slow logistics. CarOnSale replaces that with one system — covering everything from AI-powered valuation and digital auctions to logistics and final handover. Built exclusively for licensed dealers and professional buyers.85% of inventory on CarOnSale is not listed anywhere else — sourced directly from dealer groups, OEMs, and fleets. Standardised condition reports. Verified pricing based on real transactions. ~130,000 vehicles auctioned per year. Across 20+ European markets.Whether you're sourcing stock or
Founders and leadership
The CarOnSale org chart
Tom Krüger (Co-Founder & CEO) leads 60 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 57 (+10% YoY), Sales 57 (+14% YoY), Information Technology 43 (+54% YoY), Operations 27 (+17% YoY), Business Development 19 (+27% YoY), Marketing 11 (+57% YoY).
Talent flow
Most common previous employers of CarOnSale staff: AUTO1 (15), Boston Consulting Group (BCG) (6), Enpal (6), Accenture (5), Banco do Brasil (5), ZIEGERT (5). Former CarOnSale employees most often moved to AUTO1 (3), Enpal (3), Tesla (2), VendorSmart (2), Selbstständig (2), 1KOMMA5° (2).
Alumni worth knowing
The CarOnSale mafia
9Tekin Has, was Founder & Managing Director until 2022Frank Ipsen, was Strategic Key Account Manager until 2023Alexander Kohler, was ext. (via pplwise) until 2024Romain Martignier, was VP Operations until 2024Benjamin Laufer, was Growth until 2023
Metehan Kartal, was Product Domain Lead until 2023
Dominika W., was Head of HR until 2020
Leandro Acevedo Silvera, was Flutter Developer until 2022Hiring now
Web traffic
Traffic mix: 16% direct, 60% search, 2% social, 10% paid.
What this company is made of
Most common skills at CarOnSale: Communication (73), English (71), Project Management (71), Microsoft Office (68), Teamwork (67), SQL (65), Microsoft Excel (63), JavaScript (55).
Where the team actually sits
CarOnSale people are concentrated in Berlin, Germany (101), Germany (25), Bavaria, Germany (18), Berlin Metropolitan Area (15).
Search footprint
CarOnSale attracts about 214 organic search visits a month, traffic worth roughly $5K a month if bought through ads. It gained 296 ranking keywords and lost 322 in the last period.
What employees say
- Compensation
- 3.80 / 5
- Career opportunities
- 3.80 / 5
- Senior management
- 3.40 / 5
- Work-life balance
- 3.60 / 5
Frequently asked
CarOnSale has 299 employees as of September 2026.
CarOnSale has raised $160M in total, most recently a Series C round in July 2025.
CarOnSale was founded in 2018 by Tom Krüger, Maximilian Schilling, Fabian D. Roth.
Tom Krüger (Co-Founder & CEO) sits at the top of CarOnSale's reporting structure, with 8 direct reports.
The most common previous employers of current CarOnSale staff are AUTO1 (15 people), Boston Consulting Group (BCG) (6 people), Enpal (6 people).
Former CarOnSale employees most often move to AUTO1 (3), Enpal (3), Tesla (2).
At least 9 companies have a founder who previously worked at CarOnSale, including HolDeinePlakette.de, Autohaus Kaim, BidFix.
CarOnSale attracts about 214 organic search visits a month, worth roughly $5K a month in equivalent ad spend.
The most common skills among CarOnSale staff are Communication, English, Project Management, Microsoft Office, Teamwork.
CarOnSale staff are concentrated in Berlin, Germany (101), Germany (25), Bavaria, Germany (18).
CarOnSale has about 57 people in Engineering, up 10% over the past year, as of September 2026.
CarOnSale has about 57 people in Sales, up 14% over the past year, as of September 2026.
Computed from 236 current and 237 former CarOnSale profiles, as of September 2026. Source: Crustdata.
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Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.