CertifID
The growth story
CertifID grew from 24 to 141 employees between 2021 and 2026, raising $84M along the way, most recently a Series C in July 2025.
About
CertifID helps to create a world without wire fraud. Started after our co-founder was hit by fraud – we’re the only company dedicated to fighting fraud for the real estate industry with an identity verification SaaS platform, insurance, and proven recovery services.
Founders and leadership
The CertifID org chart
Tyler Adams (Co-founder & CEO) leads 60 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 24 (0% YoY), Engineering 21 (-5% YoY), Customer Success and Support 17 (+6% YoY), Business Development 11 (+10% YoY), Information Technology 10 (-17% YoY), Finance 10 (+25% YoY).
Talent flow
Most common previous employers of CertifID staff: Terminus (by DemandScience) (6), paymints.io (6), The University of Texas at Austin (5), Socure (4), Sayari (4), The Zebra (4). Former CertifID employees most often moved to Celigo (3), Downshift (2), Ember Software (2), Digital Mass (2), NetRise (2), Community Foundation of North Central Wisconsin (1).
Alumni worth knowing
The CertifID mafia
4Paul Damato, was Board MemberTim Parker, was Member - Board of Directors until 2020Yagmur Coker, was Senior Engineer until 2021Natasha Kovacs, was Director of People, Talent & Culture until 2023Web traffic
Traffic mix: 75% direct, 8% search, 1% social, 0% paid.
What this company is made of
Most common skills at CertifID: Customer Service (59), Leadership (52), Microsoft Office (52), Microsoft Excel (46), Communication (45), Social Media (42), Sales (41), Microsoft Word (35).
Where the team actually sits
CertifID people are concentrated in Texas, United States (34), Michigan, United States (9), United States (7), Grand Rapids Metropolitan Area (5).
Search footprint
CertifID attracts about 1,620 organic search visits a month, traffic worth roughly $19K a month if bought through ads. It gained 424 ranking keywords and lost 495 in the last period.
What employees say
- Compensation
- 4.40 / 5
- Career opportunities
- 4.50 / 5
- Senior management
- 4.30 / 5
- Work-life balance
- 4.20 / 5
Frequently asked
CertifID has 141 employees as of September 2026.
CertifID has raised $84M in total, most recently a Series C round in July 2025.
CertifID was founded in 2017 by Thomas Cronkright, Tyler Adams, Lawrence Duthler.
Tyler Adams (Co-founder & CEO) sits at the top of CertifID's reporting structure, with 7 direct reports.
The most common previous employers of current CertifID staff are Terminus (by DemandScience) (6 people), paymints.io (6 people), The University of Texas at Austin (5 people).
Former CertifID employees most often move to Celigo (3), Downshift (2), Ember Software (2).
At least 4 companies have a founder who previously worked at CertifID, including Michigan Capital Network, Community Foundation of North Central Wisconsin, Shopmentor.io.
CertifID attracts about 1,620 organic search visits a month, worth roughly $19K a month in equivalent ad spend.
The most common skills among CertifID staff are Customer Service, Leadership, Microsoft Office, Microsoft Excel, Communication.
CertifID staff are concentrated in Texas, United States (34), Michigan, United States (9), United States (7).
CertifID has about 24 people in Sales, up 0% over the past year, as of September 2026.
CertifID has about 21 people in Engineering, down 5% over the past year, as of September 2026.
Computed from 120 current and 89 former CertifID profiles, as of September 2026. Source: Crustdata.
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