Channable
Channable sells ecommerce software that helps businesses list and advertise products across 3,000+ online channels. It serves 12,000 customers including IKEA and Vodafone, and raised $63M in a 2022 Series B.
The growth story
Channable grew from 140 to 318 employees between 2021 and 2026, raising $63M along the way, most recently a Series B in February 2022.
About
The company provides tools for managing product feeds, marketplace listings, paid ads, and analytics in one platform. Its customers are primarily online retailers and agencies looking to automate multichannel sales.
Channable has 318 employees and counts Partech and Peak among its investors. The company was founded in 2014 and is based in Utrecht.
Founders and leadership
Engineering is the largest function with 62 staff. The leadership team has maintained a median tenure of 2 years across the organization.
The Channable org chart
Rob van Nuenen (Co-founder & CEO) leads 59 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 85 (+10% YoY), Information Technology 45 (-20% YoY), Customer Success and Support 35 (+25% YoY), Sales 26 (+8% YoY), Marketing 19 (+12% YoY), Business Development 19 (0% YoY).
Talent flow
The company recruits heavily from Utrecht University and Amsterdam University of Applied Sciences. Alumni frequently move to Dutch tech firms like Booking.com and Bitvavo.
Most common previous employers of Channable staff: Producthero (14), WakeupData (7), Utrecht University (7), Netprofiler (4), Bird (4), skydreams (3). Former Channable employees most often moved to KnowBe4 (3), Booking.com (3), ING (2), Chainels (2), Trein-vertraging.nl (2), Bitvavo (2).
Alumni worth knowing
The Channable mafia
Former employees have founded 9 companies, including Trein-vertraging.nl (4 staff) and Espresso IT-Solutions (3 staff).
10Michael Hilhorst, was Integrations Engineer until 2022Daan Ykema, was Technical Support Benelux until 2020Luigi Marangio, Ph.D., was Integration Engineer until 2023Khushboo Sehgal, was Tech Talent Acquisition Partner until 2025Anne van der Kammen, was Senior Product Marketing Manager until 2025Bas Beelen, was Lead Data & Analytics Engineer until 2023
Kelvin Kaarsgaren, was Customer Success Manager Benelux until 2024
Peter Kostov, was CSM UK/US/INT until 2022
Riza Nugraha, was Frontend Developer until 2021
Ruud van Asseldonk, was Team Lead Infra until 2021Hiring now
Web traffic
Traffic mix: 43% direct, 41% search, 3% social, 8% paid.
What this company is made of
Most common skills at Channable: English (96), Microsoft Office (92), Project Management (80), Teamwork (80), Python (Programming Language) (76), Communication (66), Customer Service (60), JavaScript (60).
Where the team actually sits
Channable people are concentrated in Utrecht, Netherlands (77), North Holland, Netherlands (46), The Randstad, Netherlands (30), Netherlands (22).
Search footprint
Channable attracts about 5,958 organic search visits a month, traffic worth roughly $62K a month if bought through ads. It gained 1,290 ranking keywords and lost 1,239 in the last period.
What employees say
- Compensation
- 3.40 / 5
- Career opportunities
- 3.50 / 5
- Senior management
- 3.50 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
Channable has 318 employees as of September 2026.
Channable has raised $63M in total, most recently a Series B round in February 2022.
Channable was founded in 2014 by Jan Dirkzwager, Martijn Beumer, Rob van Nuenen, Stefan Hospes, Robert Kreuzer.
Rob van Nuenen (Co-founder & CEO) sits at the top of Channable's reporting structure, with 5 direct reports.
The most common previous employers of current Channable staff are Producthero (14 people), WakeupData (7 people), Utrecht University (7 people).
Former Channable employees most often move to KnowBe4 (3), Booking.com (3), ING (2).
At least 9 companies have a founder who previously worked at Channable, including Trein-vertraging.nl, Espresso IT-Solutions, Manabu.
Channable attracts about 5,958 organic search visits a month, worth roughly $62K a month in equivalent ad spend.
The most common skills among Channable staff are English, Microsoft Office, Project Management, Teamwork, Python (Programming Language).
Channable staff are concentrated in Utrecht, Netherlands (77), North Holland, Netherlands (46), The Randstad, Netherlands (30).
Channable has about 85 people in Engineering, up 10% over the past year, as of September 2026.
Channable has about 45 people in Information Technology, down 20% over the past year, as of September 2026.
Computed from 247 current and 218 former Channable profiles, as of September 2026. Source: Crustdata.
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