ChannelEngine
ChannelEngine sells software that helps brands manage product listings, inventory and orders across 1,300+ online marketplaces. The Leiden-based company raised $57M in a Series B round in March 2022 and serves major brands like Unilever and Philips.
The growth story
ChannelEngine grew from 103 to 205 employees between 2021 and 2026, raising $57M along the way, most recently a Series B in March 2022.
About
ChannelEngine provides a platform for brands to centralize their e-commerce operations across multiple online marketplaces. It handles product data, inventory, orders and pricing, aiming to simplify cross-channel sales for retailers.
The company has grown to 205 employees and expanded globally with offices in New York, Munich, Paris and Singapore. Its $57M Series B funding in 2022 suggests rapid scaling, though exact growth rates aren't disclosed.
Founders and leadership
Engineering is ChannelEngine's largest function, with 35 employees. The company operates with a median tenure of 2 years, indicating a relatively young workforce. Its leadership spans four continents with offices in Leiden, New York, Munich, Paris and Singapore.
The ChannelEngine org chart
Jorrit Steinz (CEO & founder) leads 60 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 40 (-5% YoY), Information Technology 36 (+16% YoY), Business Development 22 (+16% YoY), Sales 20 (+5% YoY), Customer Success and Support 17 (-6% YoY), Operations 11 (-8% YoY).
Talent flow
ChannelEngine recruits heavily from local e-commerce firms, with Sana Commerce and Tritac being top sources. Alumni often move to Dutch tech companies like bol and ASML, or global firms like Uber. The workforce is educated primarily at Dutch applied sciences universities.
Most common previous employers of ChannelEngine staff: Sana Commerce (8), Tritac (6), SalesQ_In4Leads (4), Albert Heijn (4), Vendiro is now part of ChannelEngine (3), fonq.nl (3). Former ChannelEngine employees most often moved to bol (3), ASML (3), Supermetrics (2), Uber (2), Bidfood Netherlands (2), SurePay (2).
Alumni worth knowing
The ChannelEngine mafia
Three ChannelEngine alumni have founded companies, including COCOON – Boutique Bathrooms with 20 employees and Clinicflows with 5 staff. These ventures suggest entrepreneurial tendencies among former employees.
3Franklin Thielsch, was Director of Business Development until 2023Bodee Schemkes, was Business Development Representative until 2021Hiring now
Web traffic
Traffic mix: 30% direct, 46% search, 5% social, 4% paid.
What this company is made of
Most common skills at ChannelEngine: Microsoft Office (73), E-Commerce (69), Project Management (69), Teamwork (57), Microsoft Excel (52), Marketing (51), English (51), Communication (50).
Where the team actually sits
ChannelEngine people are concentrated in South Holland, Netherlands (51), North Holland, Netherlands (22), The Randstad, Netherlands (19), Netherlands (18). 9 offices on record.
Search footprint
ChannelEngine attracts about 2,572 organic search visits a month, traffic worth roughly $111K a month if bought through ads. It gained 1,881 ranking keywords and lost 1,586 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 4.20 / 5
- Senior management
- 3.90 / 5
- Work-life balance
- 4.30 / 5
Frequently asked
ChannelEngine has 205 employees as of September 2026.
ChannelEngine has raised $57M in total, most recently a Series B round in March 2022.
ChannelEngine was founded in 2013 by Jorrit Steinz.
Jorrit Steinz (CEO & founder) sits at the top of ChannelEngine's reporting structure, with 4 direct reports.
The most common previous employers of current ChannelEngine staff are Sana Commerce (8 people), Tritac (6 people), SalesQ_In4Leads (4 people).
Former ChannelEngine employees most often move to bol (3), ASML (3), Supermetrics (2).
At least 3 companies have a founder who previously worked at ChannelEngine, including COCOON – Boutique Bathrooms, Clinicflows, JLL Financial Services.
ChannelEngine attracts about 2,572 organic search visits a month, worth roughly $111K a month in equivalent ad spend.
The most common skills among ChannelEngine staff are Microsoft Office, E-Commerce, Project Management, Teamwork, Microsoft Excel.
ChannelEngine staff are concentrated in South Holland, Netherlands (51), North Holland, Netherlands (22), The Randstad, Netherlands (19).
ChannelEngine has about 40 people in Engineering, down 5% over the past year, as of September 2026.
ChannelEngine has about 36 people in Information Technology, up 16% over the past year, as of September 2026.
Computed from 175 current and 223 former ChannelEngine profiles, as of September 2026. Source: Crustdata.
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