Cleo
Cleo is an AI-powered financial assistant app that helps users manage their money through personalized tools and insights. The London-based company has grown to 705 employees since its 2016 founding and has raised $138 million, including an $80 million Series C in 2022.
The growth story
Cleo grew from 222 to 705 employees between 2022 and 2026, raising $138M along the way, most recently a Series C in June 2022.
About
Cleo provides a mobile app that analyzes users' financial data to offer budgeting advice, spending insights, and savings recommendations. The AI-driven platform aims to simplify personal finance management through conversational interfaces and automated tools.
The company has scaled rapidly, growing its workforce to over 700 employees while securing significant venture funding. Its $80 million Series C round in 2022, led by Sofina, marked a major milestone in its expansion.
Founders and leadership
Engineering is Cleo's largest function, accounting for 64 employees. The company operates with a relatively flat structure, evidenced by a median tenure of just one year across its workforce.
Departments, and which ones grew
Headcount by function: Engineering 227 (+69% YoY), Operations 55 (+22% YoY), Arts and Design 43 (+43% YoY), Product Management 42 (+35% YoY), Human Resources 38 (+36% YoY), Marketing 34 (+89% YoY).
Talent flow
Cleo recruits heavily from fintech peers, with Revolut being its top talent source (19 hires). Its workforce includes graduates from top UK universities like Cambridge and Oxford. Alumni frequently move to other financial technology companies, with Monzo being the most common destination.
Most common previous employers of Cleo staff: Revolut (19), Meta (9), Bumble (9), Google (8), Amazon (8), Uber (8). Former Cleo employees most often moved to Monzo (8), Checkout.com (4), Wise (4), Meta (4), Lovable (4), Deel (3).
Alumni worth knowing
The Cleo mafia
Cleo alumni have founded 14 companies, including Luxia (25 employees) and Kanop (15 employees). These startups span various industries, from health tech to AI solutions.
14Andrea Salvati, was Lead Analytics Engineer until 2024Romain Fau, was Head of Monetization until 2020Kavita Kalaichelvan, was Software Engineer until 2021Sven Poppelmann, was VP Engineering until 2021Natalya Doris, was MBA Consultant, Product until 2025George Sheppard, was Technical Lead until 2019
Julien Sansot, was Contractor Ruby Developer until 2020
Edward Brown, was Software Engineer until 2018
Jamie Ferguson, was Senior Talent Partner - Data until 2024
Yuyu Shen, was Lead Product Manager-AI&Chat until 2025
Kieran Doyle, was Head of Growth until 2019
Victoria Badenas, was Product Design Manager until 2024
Courtney Rice, was Influencer Lead until 2023Hiring now
Web traffic
Traffic mix: 5% direct, 5% search, 1% social, 3% paid.
What this company is made of
Most common skills at Cleo: Microsoft Office (195), Microsoft Excel (195), Teamwork (189), SQL (187), Python (Programming Language) (178), Data Analysis (176), Communication (168), Leadership (167).
Where the team actually sits
Cleo people are concentrated in England, United Kingdom (123), United Kingdom (41), London Area, United Kingdom (26), Catalonia, Spain (11).
Search footprint
Cleo attracts about 6,004 organic search visits a month, traffic worth roughly $26K a month if bought through ads. It gained 591 ranking keywords and lost 459 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.40 / 5
- Senior management
- 3.00 / 5
- Work-life balance
- 3.20 / 5
Frequently asked
Cleo has 705 employees as of September 2026.
Cleo has raised $138M in total, most recently a Series C round in June 2022.
Cleo was founded in 2016 by Barney Hussey-Yeo, Rebecca Biring, Annabel Naysmith.
The most common previous employers of current Cleo staff are Revolut (19 people), Meta (9 people), Bumble (9 people).
Former Cleo employees most often move to Monzo (8), Checkout.com (4), Wise (4).
At least 14 companies have a founder who previously worked at Cleo, including Luxia, Kanop, Simba Health.
Cleo attracts about 6,004 organic search visits a month, worth roughly $26K a month in equivalent ad spend.
The most common skills among Cleo staff are Microsoft Office, Microsoft Excel, Teamwork, SQL, Python (Programming Language).
Cleo staff are concentrated in England, United Kingdom (123), United Kingdom (41), London Area, United Kingdom (26).
Cleo has about 227 people in Engineering, up 69% over the past year, as of September 2026.
Cleo has about 55 people in Operations, up 22% over the past year, as of September 2026.
Computed from 296 current and 325 former Cleo profiles, as of September 2026. Source: Crustdata.
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