Cloverleaf
Cloverleaf is an AI coaching platform for workplace teams that analyzes behavioral assessments like DISC and Enneagram to provide personalized development insights. The 107-person company raised $18M in a March 2024 Series A.
The growth story
Cloverleaf grew from 87 to 107 employees between 2022 and 2026, raising $18M along the way, most recently a Series A in March 2024.
About
Cloverleaf sells software that analyzes employee behavioral assessments (DISC, Enneagram, etc.) to generate personalized coaching recommendations for managers. It targets HR departments seeking to improve team communication and alignment through data-driven insights.
The company has grown to 107 employees since its 2017 founding, with recent funding suggesting expansion. Its $18M Series A in March 2024 included backers like Conductive Ventures and 1809 Capital.
Founders and leadership
Sales is the largest department with 9 employees. The leadership team has maintained a median tenure of 3 years, suggesting stable executive continuity.
The Cloverleaf org chart
Darrin Murriner (Co-Founder & CEO) leads 21 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 27 (+35% YoY), Business Development 11 (0% YoY), Sales 8 (0% YoY), Customer Success and Support 7 (-12% YoY), Engineering 6 (-33% YoY), Healthcare Services 6 (0% YoY).
Talent flow
Employees frequently come from Epipheo (4 hires) and Amazon (3). Alumni often move to small consultancies like Scrappy Hat Solutions and Crowe (2 each). The company recruits heavily from local schools, with 4 employees from University of Cincinnati and 3 from Miami University.
Most common previous employers of Cloverleaf staff: Epipheo (4), Amazon (3), Trivantis (2), American Modern Insurance (2), Blackboard (2), Genesys | Interactive Intelligence (2). Former Cloverleaf employees most often moved to Scrappy Hat Solutions (2), Crowe (2), Medpace (2), Embarc Collective (1), AMEND Consulting (1), Work With Meaning (1).
Alumni worth knowing
The Cloverleaf mafia
Five alumni-founded companies exist, including Embarc Collective (47 staff) and Narval (15 staff). Most spinouts are small consultancies like Work With Meaning (2 staff).
5Tim R. Holcomb Ph.D., was Strategic Advisor until 2023Matt Schoch, was Chief Technology Officer until 2022Ford Knowlton, was Co-Founder and Partner until 2018Adam Tucker, was Senior Product Manager until 2024Jake Owens, was Social Media & Video Intern until 2024Web traffic
Traffic mix: 59% direct, 31% search, 3% social, 2% paid.
What this company is made of
Most common skills at Cloverleaf: Leadership (25), Public Speaking (24), Management (23), Marketing (22), Customer Service (21), Microsoft Office (19), Social Media (18), Project Management (17).
Where the team actually sits
Cloverleaf people are concentrated in Ohio, United States (11), Cincinnati Metropolitan Area (8), California, United States (3), Greater Indianapolis (2).
Search footprint
Cloverleaf attracts about 30,460 organic search visits a month, traffic worth roughly $39K a month if bought through ads. It gained 1,419 ranking keywords and lost 1,744 in the last period.
What employees say
- Compensation
- 4.10 / 5
- Career opportunities
- 4.40 / 5
- Senior management
- 4.60 / 5
- Work-life balance
- 4.90 / 5
Frequently asked
Cloverleaf has 107 employees as of September 2026.
Cloverleaf has raised $18M in total, most recently a Series A round in March 2024.
Cloverleaf was founded in 2017 by Kirsten Moorefield, Darrin Murriner, Levi Bethune.
Darrin Murriner (Co-Founder & CEO) sits at the top of Cloverleaf's reporting structure, with 7 direct reports.
The most common previous employers of current Cloverleaf staff are Epipheo (4 people), Amazon (3 people), Trivantis (2 people).
Former Cloverleaf employees most often move to Scrappy Hat Solutions (2), Crowe (2), Medpace (2).
At least 5 companies have a founder who previously worked at Cloverleaf, including Embarc Collective, Narval, Work With Meaning.
Cloverleaf attracts about 30,460 organic search visits a month, worth roughly $39K a month in equivalent ad spend.
The most common skills among Cloverleaf staff are Leadership, Public Speaking, Management, Marketing, Customer Service.
Cloverleaf staff are concentrated in Ohio, United States (11), Cincinnati Metropolitan Area (8), California, United States (3).
Cloverleaf has about 27 people in Operations, up 35% over the past year, as of September 2026.
Cloverleaf has about 11 people in Business Development, up 0% over the past year, as of September 2026.
Computed from 41 current and 68 former Cloverleaf profiles, as of September 2026. Source: Crustdata.
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