Coast
Coast sells payment cards and software for fleet and fuel expenses, with $191M in funding including a July 2024 Series B. The 182-person company serves businesses needing to track vehicle-related spending.
The growth story
Coast grew from 17 to 182 employees between 2021 and 2026, raising $191M along the way, most recently a Series B in July 2024.
About
Coast provides corporate payment cards and expense management tools specifically for fleet operators and businesses with fuel costs. Its system helps companies control and monitor vehicle-related purchases across drivers and locations.
The company raised $191M through a Series B in mid-2024, suggesting rapid scaling in the niche expense management sector. Its headcount of 182 positions it as a mid-sized fintech player, though growth rates aren't disclosed.
Founders and leadership
Sales dominates Coast's workforce with 42 employees, indicating a revenue-focused scaling strategy. The company maintains typical fintech tenure with a median stay of 2 years.
Departments, and which ones grew
Headcount by function: Sales 47 (+47% YoY), Engineering 32 (+7% YoY), Operations 14 (0% YoY), Marketing 13 (0% YoY), Customer Success and Support 12 (+20% YoY), Finance 9 (+50% YoY).
Talent flow
Coast recruits heavily from financial tech firms like Lab49 (8 hires) and BILL (6), plus payment processors like American Express. Alumni scatter thinly across startups including Rocketlane and Mercury, with no clear talent funnel.
Most common previous employers of Coast staff: Lab49 (8), BILL (6), Divvy from BILL (5), American Express (5), Podium (4), Amazon (4). Former Coast employees most often moved to Rocketlane (2), Mercury (2), HealthEquity (1), finally (1), Slick - Digital Agency (1), Grade Potential Tutoring (1).
Alumni worth knowing
Hiring now
Web traffic
Traffic mix: 70% direct, 18% search, 3% social, 2% paid.
What this company is made of
Most common skills at Coast: Leadership (54), Microsoft Office (51), Microsoft Excel (48), Customer Service (45), Public Speaking (41), Communication (40), Sales (34), Microsoft Word (33).
Where the team actually sits
Coast people are concentrated in New York, United States (63), Utah, United States (21), New York City Metropolitan Area (19), Salt Lake City Metropolitan Area (11).
Search footprint
Coast attracts about 6,863 organic search visits a month, traffic worth roughly $238K a month if bought through ads. It gained 2,974 ranking keywords and lost 1,935 in the last period.
What employees say
- Compensation
- 4.20 / 5
- Career opportunities
- 4.70 / 5
- Senior management
- 4.80 / 5
- Work-life balance
- 4.60 / 5
Frequently asked
Coast has 182 employees as of September 2026.
Coast has raised $191M in total, most recently a Series B round in July 2024.
Coast was founded in 2020 by Daniel Simon.
The most common previous employers of current Coast staff are Lab49 (8 people), BILL (6 people), Divvy from BILL (5 people).
Former Coast employees most often move to Rocketlane (2), Mercury (2), HealthEquity (1).
Coast attracts about 6,863 organic search visits a month, worth roughly $238K a month in equivalent ad spend.
The most common skills among Coast staff are Leadership, Microsoft Office, Microsoft Excel, Customer Service, Public Speaking.
Coast staff are concentrated in New York, United States (63), Utah, United States (21), New York City Metropolitan Area (19).
Coast has about 47 people in Sales, up 47% over the past year, as of September 2026.
Coast has about 32 people in Engineering, up 7% over the past year, as of September 2026.
Computed from 127 current and 40 former Coast profiles, as of September 2026. Source: Crustdata.
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