Coda
Coda provides digital content monetization tools for publishers, connecting them to 200 million paying customers through payment processing and distribution solutions. The Singapore-based company has 772 employees and raised $715M in a 2022 Series C.
The growth story
Coda grew from 506 to 772 employees between 2022 and 2026, raising $715M along the way, most recently a Series C in April 2022.
About
Coda builds payment and distribution infrastructure for digital content publishers, primarily in gaming. Its platform supports 90% of global payment methods and serves clients including major gaming companies.
The company has scaled rapidly since its 2011 founding, reaching unicorn status with its $715M Series C. It expanded through the 2025 acquisition of European prepaid platform Recharge, though current headcount growth rates are unavailable.
Founders and leadership
Engineering is the largest function with 101 staff. The company maintains a Singapore headquarters but operates with a globally distributed team structure.
The Coda org chart
Shane Happach (CEO) leads 58 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 137 (+2% YoY), Customer Success and Support 55 (+22% YoY), Accounting 50 (+11% YoY), Operations 46 (+28% YoY), Sales 42 (+27% YoY), Marketing 37 (-7% YoY).
Talent flow
Coda recruits heavily from Recharge (26 hires) and Agoda (23), reflecting its payments and regional tech focus. Alumni frequently move to gaming and fintech companies like Xsolla (13) and TikTok (5).
Most common previous employers of Coda staff: Recharge (26), Agoda (23), Shopee (10), Grab (9), Accenture (8), GoTo (7). Former Coda employees most often moved to Xsolla (13), TikTok (5), Amazon (5), Razer (4), Binance (4), Grab (4).
Alumni worth knowing
The Coda mafia
Coda alumni have founded 20 companies, including Dexter League (8 staff) and Global Outlier Gaming (7 staff), primarily in gaming and payments sectors.
20Sal Prima, was Software Architect until 2019Chris Chaney, was Vice President, Product until 2022Michele Lim, was Global Affiliate Marketing Manager until 2024Manuel Rodríguez TwitchCon EU, was European Marketing Lead until 2022David Grainger, was Senior Vice President Commercial until 2022Yash Sheel Srivastava, was Managing Director - Asia Pacific until 2023
Tengku Naim, was Data Scientist until 2025
Harold L., was Senior Market Development Manager until 2025
Darshini Visvananthan, was Product Operations Manager until 2022
Aung Naing Oo, was Country Manager until 2021
Narishvin Sukumaran, was Regional Manager - MY, SG, TH, & MM until 2023
Muhammad Iqbal, was Engineering Manager until 2023
Basim Samir, was Sr. Regional Development Director (EMEA) - Europe, Middle East and Africa until 2025
Sony Dwi Prasetyo, was Payment Channel Partnership Manager until 2021
Tovan K., was CFO until 2014
Reetabrata Har, was Global Head of Data until 2025
Jyotir Bhandari, was Sr. DevOps Engineer until 2025
Sharleen Lee, was Senior BD Manager until 2025
Axel Chen, was Global Marketing Associate until 2022
Dennis G., was Communications Manager until 2025Hiring now
Web traffic
Traffic mix: 65% direct, 20% search, 1% social, 4% paid.
What this company is made of
Most common skills at Coda: Microsoft Office (172), Project Management (148), Microsoft Excel (139), Leadership (135), Communication (130), Customer Service (123), Management (121), English (118).
Where the team actually sits
Coda people are concentrated in Bangkok City, Thailand (55), Jakarta, Indonesia (54), Singapore (48), North Holland, Netherlands (42). 10 offices on record.
Search footprint
Coda attracts about 2,595 organic search visits a month, traffic worth roughly $2K a month if bought through ads. It gained 102 ranking keywords and lost 78 in the last period.
What employees say
- Compensation
- 3.80 / 5
- Career opportunities
- 3.40 / 5
- Senior management
- 3.10 / 5
- Work-life balance
- 3.80 / 5
Frequently asked
Coda has 772 employees as of September 2026.
Coda has raised $715M in total, most recently a Series C round in April 2022.
Coda was founded in 2011 by Paul Leishman.
Shane Happach (CEO) sits at the top of Coda's reporting structure, with 7 direct reports.
The most common previous employers of current Coda staff are Recharge (26 people), Agoda (23 people), Shopee (10 people).
Former Coda employees most often move to Xsolla (13), TikTok (5), Amazon (5).
At least 20 companies have a founder who previously worked at Coda, including Dexter League, Global Outlier Gaming, Partnera.
Coda attracts about 2,595 organic search visits a month, worth roughly $2K a month in equivalent ad spend.
The most common skills among Coda staff are Microsoft Office, Project Management, Microsoft Excel, Leadership, Communication.
Coda staff are concentrated in Bangkok City, Thailand (55), Jakarta, Indonesia (54), Singapore (48).
Coda has about 137 people in Engineering, up 2% over the past year, as of September 2026.
Coda has about 55 people in Customer Success and Support, up 22% over the past year, as of September 2026.
Computed from 425 current and 552 former Coda profiles, as of September 2026. Source: Crustdata.
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