CommerceIQ
CommerceIQ sells AI-powered software that helps brands manage their ecommerce sales across 900+ retailers. Its platform is used by over 2,200 brands to optimize product listings, advertising spend and sales on major marketplaces.
The growth story
CommerceIQ grew from 203 to 635 employees between 2021 and 2026, raising $196M along the way, most recently a Series D in March 2022.
About
CommerceIQ provides a software platform that integrates data from retailers and marketplaces to help brands manage their online sales. It focuses on optimizing product visibility, advertising performance and sales growth across platforms like Amazon and Walmart.
The company has raised $196M, including a Series D in March 2022 led by SoftBank Vision Fund and Insight Partners. It employs 635 people, with a strong engineering team making up 12% of staff.
Founders and leadership
Engineering is the largest function at CommerceIQ, accounting for 78 of its 635 employees. The company is led by a team with deep ecommerce expertise, though specific leadership details are not provided.
The CommerceIQ org chart
Guru Hariharan (Founder and CEO) leads 60 mapped leaders with 9 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 188 (-5% YoY), Sales 95 (-3% YoY), Customer Success and Support 75 (-14% YoY), Operations 33 (+3% YoY), Business Development 29 (-3% YoY), Research 28 (-10% YoY).
Talent flow
CommerceIQ hires heavily from Amazon, which accounts for 38 of its 296 analyzed profiles. Other common sources include ecommerce software firms like Teikametrics and Tinuiti. Alumni often move to major tech companies like Google and Microsoft.
Most common previous employers of CommerceIQ staff: Amazon (38), Teikametrics (9), Tinuiti (8), Boomerang Commerce (7), Flipkart (6), Flywheel (6). Former CommerceIQ employees most often moved to Acosta (9), Google (7), Microsoft (6), Amazon (6), DataBahn (4), Uber (4).
Alumni worth knowing
The CommerceIQ mafia
CommerceIQ alumni have founded 16 companies, including Sifted (68 staff), BusinessOnBot (58 staff) and DSALTA (26 staff). These startups span ecommerce, AI and investment sectors.
16Florencia Schiavon, was Vice President of Sales of EMEA until 2023Aditya Chintapalli, was Data Scientist until 2020Jon Can Ozdoruk, was Director of Demand Generation until 2016Aaron Mizrahi, was Senior Amazon Account Executive until 2020Priya Saiprasad, was Board Member until 2023Prasun Kumar, was Site Lead & Global Head of R&D until 2025
Atul Kaushik, was SDE 1 until 2021
Jimit Mehta, was Sr. Director of Global Enterprise ABM until 2023
Jon Short, was Director of Customer Success until 2023
Heather Sullivan, was Chief People Officer until 2023
Tridiv Vasavada, was Product (Seed level) until 2014
Pradeep Subbarayan, was Head of Marketing - Product, Growth & Customer until 2019
Tim Wilson, was Vice President, Sales until 2020
Elise Worth Marshall, was Sr. Director of Sales until 2023Hiring now
Web traffic
Traffic mix: 50% direct, 39% search, 2% social, 1% paid.
What this company is made of
Most common skills at CommerceIQ: SQL (175), Python (Programming Language) (168), Microsoft Excel (152), Java (140), JavaScript (127), Leadership (124), Microsoft Office (118), Communication (113).
Where the team actually sits
CommerceIQ people are concentrated in Karnataka, India (137), California, United States (25), Tamil Nadu, India (15), England, United Kingdom (11). 2 offices on record.
Search footprint
CommerceIQ attracts about 646 organic search visits a month, traffic worth roughly $5K a month if bought through ads. It gained 288 ranking keywords and lost 387 in the last period.
What employees say
- Compensation
- 3.20 / 5
- Career opportunities
- 2.80 / 5
- Senior management
- 2.40 / 5
- Work-life balance
- 2.60 / 5
Frequently asked
CommerceIQ has 635 employees as of September 2026.
CommerceIQ has raised $196M in total, most recently a Series D round in March 2022.
CommerceIQ was founded in 2012 by Guru Hariharan.
Guru Hariharan (Founder and CEO) sits at the top of CommerceIQ's reporting structure, with 9 direct reports.
The most common previous employers of current CommerceIQ staff are Amazon (38 people), Teikametrics (9 people), Tinuiti (8 people).
Former CommerceIQ employees most often move to Acosta (9), Google (7), Microsoft (6).
At least 16 companies have a founder who previously worked at CommerceIQ, including Sifted, BusinessOnBot, DSALTA.
CommerceIQ attracts about 646 organic search visits a month, worth roughly $5K a month in equivalent ad spend.
The most common skills among CommerceIQ staff are SQL, Python (Programming Language), Microsoft Excel, Java, JavaScript.
CommerceIQ staff are concentrated in Karnataka, India (137), California, United States (25), Tamil Nadu, India (15).
CommerceIQ has about 188 people in Engineering, down 5% over the past year, as of September 2026.
CommerceIQ has about 95 people in Sales, down 3% over the past year, as of September 2026.
Computed from 296 current and 347 former CommerceIQ profiles, as of September 2026. Source: Crustdata.
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