Confido
Confido sells AI-powered back-office software for CPG brands, automating tasks like cash application and demand planning. The 87-person company has raised $20M, including a Series A in August 2025.
The growth story
Confido grew from 2 to 87 employees between 2021 and 2026, raising $20M along the way, most recently a Series A in August 2025.
About
Confido makes software that consolidates financial and operational workflows for consumer packaged goods companies. It replaces manual processes like pulling data from PDFs with automated tools for cash management, trade promotions, and forecasting.
The company reached 87 employees since its 2019 founding and secured $20M in funding. Its Series A round closed in August 2025 with investors including Barrel Ventures and Boulder Food Group.
Founders and leadership
Engineering is the largest department with 18 staff. The company has a median tenure of 2 years among employees.
The Confido org chart
Justin Hunter (Founder) leads 11 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 25 (+127% YoY), Sales 15 (+400% YoY), Business Development 9 (+29% YoY), Marketing 8 (+300% YoY), Consulting 6 (+50% YoY), Operations 5 (+400% YoY).
Talent flow
Ex-Goldman Sachs and Deloitte employees are the most common hires, with 5 and 4 alumni respectively. Alumni have founded companies like Pawsible.io and YC-backed Alchemize.
Most common previous employers of Confido staff: Goldman Sachs (5), Deloitte (4), Google (3), The HEINEKEN Company (2), Capital One (2), HubSpot (2). Former Confido employees most often moved to Licensed to Glow (1), Clarion (1), BlueCargo (1), Alchemize (YC P26) (1), AIGA New York (1), Layer 9 Networks (1).
Alumni worth knowing
The Confido mafia
Three alumni-founded companies include pet tech startup Pawsible.io (6 staff) and Y Combinator participant Alchemize (2 staff).
3Jenny Wang, was UX Designer and Frontend Developer until 2025Odette Y., was Founding Business, Strategy, and Operations until 2024Robert Hou, was Founding Engineer until 2025Hiring now
Web traffic
Traffic mix: 36% direct, 42% search, 8% social, 0% paid.
What this company is made of
Most common skills at Confido: Leadership (40), Python (Programming Language) (29), Microsoft Office (27), Microsoft Excel (24), Java (23), Teamwork (22), Microsoft PowerPoint (19), Communication (18).
Where the team actually sits
Confido people are concentrated in New York, United States (41), New York City Metropolitan Area (17), California, United States (3), Texas, United States (1).
Search footprint
Confido attracts about 284 organic search visits a month, traffic worth roughly $2K a month if bought through ads. It gained 93 ranking keywords and lost 102 in the last period.
What employees say
- Compensation
- 4.40 / 5
- Career opportunities
- 4.50 / 5
- Senior management
- 4.10 / 5
- Work-life balance
- 5.00 / 5
Frequently asked
Confido has 87 employees as of September 2026.
Confido has raised $20M in total, most recently a Series A round in August 2025.
Confido was founded in 2019 by Justin Hunter.
Justin Hunter (Founder) sits at the top of Confido's reporting structure, with 3 direct reports.
The most common previous employers of current Confido staff are Goldman Sachs (5 people), Deloitte (4 people), Google (3 people).
Former Confido employees most often move to Licensed to Glow (1), Clarion (1), BlueCargo (1).
At least 3 companies have a founder who previously worked at Confido, including Pawsible.io, Licensed to Glow, Alchemize (YC P26).
Confido attracts about 284 organic search visits a month, worth roughly $2K a month in equivalent ad spend.
The most common skills among Confido staff are Leadership, Python (Programming Language), Microsoft Office, Microsoft Excel, Java.
Confido staff are concentrated in New York, United States (41), New York City Metropolitan Area (17), California, United States (3).
Confido has about 25 people in Engineering, up 127% over the past year, as of September 2026.
Confido has about 15 people in Sales, up 400% over the past year, as of September 2026.
Computed from 65 current and 20 former Confido profiles, as of September 2026. Source: Crustdata.
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