Copado
Copado sells AI-powered DevOps software for Salesforce and enterprise applications, used by over 1,750 global brands including Coca-Cola and Volkswagen. The company has raised $271M, most recently in a 2021 Series C, and employs 662 people.
The growth story
Copado grew from 672 to 662 employees between 2022 and 2026, raising $271M along the way, most recently a Series C in September 2021.
About
Copado provides tools for planning, building, testing and releasing software on Salesforce, aimed at enterprises seeking faster release cycles and reduced downtime. Customers report 20x more frequent releases, 95% less downtime and 10x faster testing.
The company has raised $271M from investors including Insight Partners and Salesforce Ventures, with its last funding round in September 2021. It serves major brands like Coca-Cola and Volkswagen, though its employee count growth rate is unclear.
Founders and leadership
Sales is Copado's largest function, with 82 employees. The company has a median tenure of 2 years, suggesting moderate turnover.
The Copado org chart
Ted Elliott (Chief Executive Officer) leads 60 mapped leaders with 11 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 150 (+29% YoY), Engineering 124 (+22% YoY), Information Technology 66 (+8% YoY), Business Development 51 (-6% YoY), Operations 38 (+9% YoY), Customer Success and Support 36 (+33% YoY).
Talent flow
Copado recruits heavily from Salesforce, which accounts for 33 hires, and other Salesforce ecosystem companies like Conga and Appirio. Alumni most often move to Salesforce and Salesforce-focused startups like Flosum and Gearset.
Most common previous employers of Copado staff: Salesforce (33), Conga (14), Oracle (10), Tata Consultancy Services (9), Bullhorn Jobscience (8), Appirio (6). Former Copado employees most often moved to Salesforce (15), Flosum (4), Hubbl Technologies (4), Gearset (3), Ping Identity (3), LaunchDarkly (3).
Alumni worth knowing
The Copado mafia
Copado alumni have founded 18 companies, mostly in the Salesforce ecosystem. Examples include La Confianza Technologies, a Salesforce partner with 40 staff, and AirChannel.ai, an AI startup with 13 employees.
18Dineshkumar R., was Salesforce Technical Consultant until 2018Deep Singh, was Enterprise Account Executive | Building partnership | at Copado until 2023Sham Chotai, was General Manager, Copado Robotic Testing until 2022Sanjay Gidwani, was Executive Advisior until 2026Kalle Huttunen, was Director until 2023Mukesh Kumar, was Enterprise Account Executive - South East Asia and India until 2025
Ryan Meinzer, was Full Stack Engineer - AI until 2024
Tugce Sirin, was Implementation Manager until 2020
Andrew Davis, was Sr. Director of Methodology and Training until 2023
Luke Secker, was Senior Talent Acquisition Specialist until 2022
Lynne Leaf, was Director, Partner Marketing until 2022
Tom Wong, was VP, Chief of Staff to Office of the CEO until 2023
Sergio C., was Solution Engineer APAC until 2025
Tara Proctor, was Senior Sales Engineer - Enterprise until 2023
Daniel Weisleder, was Director of Business Value Consulting until 2024
Julien Laluet, was Regional Vice President Sales – EMEA (incl. LATAM interim) until 2024
Kevin Carl, was General Manager, Multicloud; SVP, Product & Engineering until 2022
Sabine Gillert, was Senior Vice President Customer Growth until 2022Hiring now
Web traffic
Traffic mix: 54% direct, 26% search, 7% social, 2% paid.
What this company is made of
Most common skills at Copado: Salesforce.com (196), Leadership (186), Management (178), Microsoft Office (157), Sales (144), Customer Service (141), Communication (140), Customer Relationship Management (CRM) (140).
Where the team actually sits
Copado people are concentrated in Colorado, United States (23), England, United Kingdom (20), Louisiana, United States (18), California, United States (15).
Search footprint
Copado attracts about 3,357 organic search visits a month, traffic worth roughly $50K a month if bought through ads. It gained 850 ranking keywords and lost 858 in the last period.
What employees say
- Compensation
- 3.30 / 5
- Career opportunities
- 3.40 / 5
- Senior management
- 3.20 / 5
- Work-life balance
- 3.50 / 5
Frequently asked
Copado has 662 employees as of September 2026.
Copado has raised $271M in total, most recently a Series C round in September 2021.
Copado was founded in 2013 by Federico L., Philipp R..
Ted Elliott (Chief Executive Officer) sits at the top of Copado's reporting structure, with 11 direct reports.
The most common previous employers of current Copado staff are Salesforce (33 people), Conga (14 people), Oracle (10 people).
Former Copado employees most often move to Salesforce (15), Flosum (4), Hubbl Technologies (4).
At least 18 companies have a founder who previously worked at Copado, including La Confianza Technologies - Salesforce Partner, AirChannel.ai, clarifihealth.ai.
Copado attracts about 3,357 organic search visits a month, worth roughly $50K a month in equivalent ad spend.
The most common skills among Copado staff are Salesforce.com, Leadership, Management, Microsoft Office, Sales.
Copado staff are concentrated in Colorado, United States (23), England, United Kingdom (20), Louisiana, United States (18).
Copado has about 150 people in Sales, up 29% over the past year, as of September 2026.
Copado has about 124 people in Engineering, up 22% over the past year, as of September 2026.
Computed from 282 current and 336 former Copado profiles, as of September 2026. Source: Crustdata.
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