Cordial
The growth story
Cordial grew from 142 to 252 employees between 2021 and 2026, raising $74M along the way, most recently a Series C in July 2022.
About
Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.
Founders and leadership
Departments, and which ones grew
Headcount by function: Operations 48 (+9% YoY), Sales 33 (+27% YoY), Engineering 29 (+16% YoY), Business Development 23 (-12% YoY), Customer Success and Support 18 (-5% YoY), Marketing 11 (+57% YoY).
Talent flow
Most common previous employers of Cordial staff: BlueHornet (5), Salesforce (4), Bluecore (4), Monetate (4), Wowcher (3), Epsilon (3). Former Cordial employees most often moved to Attentive (6), Salesforce (4), Twilio (4), Hightouch (3), WellSaid (3), Amperity (2).
Alumni worth knowing
The Cordial mafia
9Benjamin Dorr, was Chief Operating Officer until 2024Corey Haines, was Content Marketing Manager until 2018Luiz Pereira, was Senior Software Quality Engineer until 2025Brian H. Kim, was Board Member until 2023Billy Gaudreau, was Observer - Board of Directors until 2021Eric Stablow, was Director of Strategy / Client Success until 2018
Richard Russell, was Client Advisory Board until 2024
David Baker, was CoFounder - Chief Operating/Strategy Officer until 2018
Jazmine Rampas, was Technical Account Manager until 2022Hiring now
Web traffic
Traffic mix: 61% direct, 26% search, 1% social, 0% paid.
What this company is made of
Most common skills at Cordial: Email Marketing (40), Leadership (36), HTML (34), Management (34), E-Commerce (33), Cascading Style Sheets (CSS) (31), Customer Service (31), Digital Marketing (29).
Where the team actually sits
Cordial people are concentrated in California, United States (22), Ukraine (5), Pennsylvania, United States (4), Greater Boston (3).
Search footprint
Cordial attracts about 7,227 organic search visits a month, traffic worth roughly $44K a month if bought through ads. It gained 457 ranking keywords and lost 478 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.10 / 5
- Senior management
- 3.00 / 5
- Work-life balance
- 3.80 / 5
Frequently asked
Cordial has 252 employees as of September 2026.
Cordial has raised $74M in total, most recently a Series C round in July 2022.
Cordial was founded in 2014 by Jeremy Swift, Adam Gillespie.
The most common previous employers of current Cordial staff are BlueHornet (5 people), Salesforce (4 people), Bluecore (4 people).
Former Cordial employees most often move to Attentive (6), Salesforce (4), Twilio (4).
At least 9 companies have a founder who previously worked at Cordial, including WellSaid, Conversion Factory, ImoFlow.
Cordial attracts about 7,227 organic search visits a month, worth roughly $44K a month in equivalent ad spend.
The most common skills among Cordial staff are Email Marketing, Leadership, HTML, Management, E-Commerce.
Cordial staff are concentrated in California, United States (22), Ukraine (5), Pennsylvania, United States (4).
Cordial has about 48 people in Operations, up 9% over the past year, as of September 2026.
Cordial has about 33 people in Sales, up 27% over the past year, as of September 2026.
Computed from 83 current and 210 former Cordial profiles, as of September 2026. Source: Crustdata.
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