Covr Financial Technologies
The growth story
Covr Financial Technologies grew from 120 to 67 employees between 2022 and 2026, raising $53M along the way, most recently a Series B in April 2022.
About
Covr is an "Insurtech" company that provides a digital insurance platform that simplifies the insurance process and makes it easy to protect your loved ones. Through partnerships with financial institutions and other national brands, Covr's embedded technology gives financial advisors and their customers a way to research and purchase life insurance from top-rated companies without the hassles of the traditional process. To learn more, visit www.covrtech.comCovr has also developed a platform for Independent financial advisors. With Covr Pro, independent advisors have all the tools they need to increase their sales, reduce cost, and maximize compensation. To learn more, visit www.covrpro.com.
Founders and leadership
Departments, and which ones grew
Headcount by function: Community and Social Services 14 (-12% YoY), Sales 12 (-40% YoY), Customer Success and Support 8 (-20% YoY), Business Development 6 (-14% YoY), Information Technology 6 (0% YoY), Finance 3 (-25% YoY).
Talent flow
Most common previous employers of Covr Financial Technologies staff: Lincoln Financial (6), Global Atlantic (4), Crump Life Insurance Services (4), John Hancock (2), MetLife (2), VIBE Consulting Services (2). Former Covr Financial Technologies employees most often moved to Simplicity (7), Crump Life Insurance Services (5), Techficient (4), MassMutual (4), Highland Capital Brokerage (4), Quility Insurance (3).
Alumni worth knowing
Web traffic
Traffic mix: 60% direct, 23% search, 6% social, 1% paid.
What this company is made of
Most common skills at Covr Financial Technologies: Customer Service (20), Leadership (19), Financial Services (18), Microsoft Excel (18), Life Insurance (17), Insurance (17), Microsoft Office (16), Retirement (13).
Where the team actually sits
Covr Financial Technologies people are concentrated in Connecticut, United States (7), Idaho, United States (7), Florida, United States (4), New York, United States (3). 2 offices on record.
Search footprint
Covr Financial Technologies attracts about 386 organic search visits a month, traffic worth roughly $25K a month if bought through ads. It gained 111 ranking keywords and lost 110 in the last period.
What employees say
- Compensation
- 3.60 / 5
- Career opportunities
- 3.60 / 5
- Senior management
- 3.60 / 5
- Work-life balance
- 3.60 / 5
Frequently asked
Covr Financial Technologies has 67 employees as of September 2026.
Covr Financial Technologies has raised $53M in total, most recently a Series B round in April 2022.
Covr Financial Technologies was founded in 2016 by Todd Ruplinger.
The most common previous employers of current Covr Financial Technologies staff are Lincoln Financial (6 people), Global Atlantic (4 people), Crump Life Insurance Services (4 people).
Former Covr Financial Technologies employees most often move to Simplicity (7), Crump Life Insurance Services (5), Techficient (4).
Covr Financial Technologies attracts about 386 organic search visits a month, worth roughly $25K a month in equivalent ad spend.
The most common skills among Covr Financial Technologies staff are Customer Service, Leadership, Financial Services, Microsoft Excel, Life Insurance.
Covr Financial Technologies staff are concentrated in Connecticut, United States (7), Idaho, United States (7), Florida, United States (4).
Covr Financial Technologies has about 14 people in Community and Social Services, down 12% over the past year, as of September 2026.
Covr Financial Technologies has about 12 people in Sales, down 40% over the past year, as of September 2026.
Computed from 45 current and 225 former Covr Financial Technologies profiles, as of September 2026. Source: Crustdata.
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