Crisp
Crisp operates a data-sharing platform for CPG brands, retailers, and distributors, connecting over 6,000 businesses. The company has raised $187M in funding and employs 299 people.
The growth story
Crisp grew from 95 to 299 employees between 2021 and 2026, raising $187M along the way, most recently a Series B in December 2025.
About
Crisp provides a platform that enables CPG brands, retailers, and distributors to share and analyze supply chain data in real time. Its system helps businesses improve sales, reduce waste, and enhance forecasting by offering insights across the supply chain.
The company has raised $187M in funding, including a Series B round in December 2025. With 299 employees, Crisp has built a significant presence in the retail data industry, though its headcount growth rate over the past year is not specified.
Founders and leadership
Engineering is the largest function at Crisp, with 46 employees. The company is led by a team that has scaled the organization to nearly 300 employees since its founding in 2016.
The Crisp org chart
Are Traasdahl (Founder & CEO) leads 60 mapped leaders with 10 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 64 (-24% YoY), Information Technology 41 (-20% YoY), Operations 40 (+18% YoY), Sales 34 (0% YoY), Business Development 22 (-12% YoY), Product Management 12 (-14% YoY).
Talent flow
Crisp recruits heavily from companies like Shelf Engine, ATLAS Technology, and Tapad. Its employees have moved on to roles at SugarAI, TicketVault, and dbt Labs, among others.
Most common previous employers of Crisp staff: Shelf Engine (15), ATLAS Technology (11), Tapad (10), Crisp SKUtrak (9), Clear Box Analytics (9), SetSight (7). Former Crisp employees most often moved to Crisp (3), SugarAI (2), TicketVault (2), dbt Labs (1), Samsung Ads (1), Uptok (1).
Alumni worth knowing
The Crisp mafia
Crisp alumni have founded five companies, including Navix, which employs 21 people, and Yellowpay, which has five staff members.
5Eric Krueger, was Vice President of Sales until 2021Bjørnar Skog, was Software Engineer until 2020Ian Hall, was Senior Vice President Operations, Atheon until 2025Tamas Perlaky, was Vice President of EDI Product until 2024Guy Cuthbert, was SVP Solutions - Product & Engineering until 2026Web traffic
Traffic mix: 89% direct, 9% search, 2% social, 0% paid.
What this company is made of
Most common skills at Crisp: Management (84), Leadership (82), SQL (76), Customer Service (75), Microsoft Office (74), Microsoft Excel (73), Data Analysis (62), Project Management (60).
Where the team actually sits
Crisp people are concentrated in Arkansas, United States (19), England, United Kingdom (16), Minnesota, United States (13), Washington, United States (11).
Search footprint
Crisp attracts about 1,535 organic search visits a month, traffic worth roughly $11K a month if bought through ads. It gained 326 ranking keywords and lost 291 in the last period.
What employees say
- Compensation
- 3.10 / 5
- Career opportunities
- 2.90 / 5
- Senior management
- 3.00 / 5
- Work-life balance
- 3.30 / 5
Frequently asked
Crisp has 299 employees as of September 2026.
Crisp has raised $187M in total, most recently a Series B round in December 2025.
Crisp was founded in 2016 by Are Traasdahl, Dag Liodden.
Are Traasdahl (Founder & CEO) sits at the top of Crisp's reporting structure, with 10 direct reports.
The most common previous employers of current Crisp staff are Shelf Engine (15 people), ATLAS Technology (11 people), Tapad (10 people).
Former Crisp employees most often move to Crisp (3), SugarAI (2), TicketVault (2).
At least 5 companies have a founder who previously worked at Crisp, including Navix, Yellowpay, Glasshouse Digital.
Crisp attracts about 1,535 organic search visits a month, worth roughly $11K a month in equivalent ad spend.
The most common skills among Crisp staff are Management, Leadership, SQL, Customer Service, Microsoft Office.
Crisp staff are concentrated in Arkansas, United States (19), England, United Kingdom (16), Minnesota, United States (13).
Crisp has about 64 people in Engineering, down 24% over the past year, as of September 2026.
Crisp has about 41 people in Information Technology, down 20% over the past year, as of September 2026.
Computed from 173 current and 197 former Crisp profiles, as of September 2026. Source: Crustdata.
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