Curated
Curated is an online marketplace that connects shoppers with expert advisors for personalized product recommendations, specializing in outdoor sporting goods. The company has raised $142M in funding, most recently a Series C in November 2021, and employs 224 people.
The growth story
Curated grew from 403 to 224 employees between 2021 and 2026, raising $142M along the way, most recently a Series C in November 2021.
About
Curated operates a marketplace where shoppers can get one-on-one advice from product experts before making purchases. The platform focuses on outdoor gear like skiing and snowboarding equipment, with experts earning income by sharing their knowledge.
The company has scaled rapidly since its 2017 founding, backed by major investors including Forerunner Ventures, Greylock, and Capital G. Its $142M total funding includes a Series C round closed in late 2021, signaling strong investor confidence in its expert-driven commerce model.
Founders and leadership
Sales is Curated's largest function, accounting for 17% of profiled employees. The company has maintained a median tenure of 4 years, suggesting stable leadership and organizational structure.
Departments, and which ones grew
Headcount by function: Sales 56 (-7% YoY), Entrepreneurship 20 (-13% YoY), Customer Success and Support 20 (-5% YoY), Business Development 16 (+14% YoY), Media and Communication 13 (+18% YoY), Community and Social Services 13 (-19% YoY).
Talent flow
Curated draws talent from outdoor-focused companies like Vail Resorts, REI, and Patagonia. Alumni frequently move to tech companies including OpenAI, Amazon, and HubSpot, with several founding their own ventures.
Most common previous employers of Curated staff: LinkedIn (2), Vail Resorts (2), REI (2), Boys & Girls Clubs of America (2), Patagonia (2), Convergys (2). Former Curated employees most often moved to OpenAI (3), Crusoe (3), Amazon (3), Pentagon Technologies (2), Flip (2), HubSpot (2).
Alumni worth knowing
The Curated mafia
Curated alumni have founded 22 companies, including Leland (333 staff), National Ability Center (175 staff), and Arbonics (17 staff). This entrepreneurial streak suggests the company attracts and develops startup-minded talent.
22John Koelliker, was Growth Product Manager until 2021Willie Ford, was Advisor until 2021Lisett Luik, was Business Operations & Strategy until 2020Alex Thiriez, was Head of Platform Operations and Customer Support until 2024
Hannah Goldstein, was Category Manager, Outdoor Sports until 2024
Ilya Berger, was Product Growth Consultant for Travel & Experience Verticals until 2019
Matthew Wood, was Head of Cycling until 2020
Macarena Gregorio, was Lead Product Designer & User Research until 2024
Jarod May, was Marketing until 2021
Rich Jones, was Head of Paid Social and Display Marketing until 2023
Jake Zaslav, was Digital Video Producer until 2022
Jared Fontaine, was Curated Cycling Expert until 2024
Aashay Patel, was Business Operations & Strategy until 2023
Dylan Tobin, was Golf Expert/Equipment Sales until 2021
Thomas Harari, was Sales, Growth, Product until 2025
Matt J., was Chief Commercial Officer (CCO) [Acquired by Flip in Feb 2024 ] until 2023
Alex Hughes, was Advisor until 2023
Peter Ombres, was CEO and Co-founder until 2024
Jake Hubert, was Director of Product Management, Experts & B2B until 2024
Jaren Bell, was Golf expert until 2025Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Curated: Public Speaking (76), Analytical Skills (75), Customer Service (63), Sales (46), Project Management (43), Communication (38), Microsoft Office (38), Leadership (36).
Where the team actually sits
Curated people are concentrated in Colorado, United States (8), California, United States (5), Calabarzon, Philippines (5), Utah, United States (4).
Search footprint
Curated attracts about 309 organic search visits a month, traffic worth roughly $4K a month if bought through ads. It gained 71 ranking keywords and lost 218 in the last period.
What employees say
- Compensation
- 2.90 / 5
- Career opportunities
- 3.10 / 5
- Senior management
- 3.30 / 5
- Work-life balance
- 4.20 / 5
Frequently asked
Curated has 224 employees as of September 2026.
Curated has raised $142M in total, most recently a Series C round in November 2021.
The most common previous employers of current Curated staff are LinkedIn (2 people), Vail Resorts (2 people), REI (2 people).
Former Curated employees most often move to OpenAI (3), Crusoe (3), Amazon (3).
At least 22 companies have a founder who previously worked at Curated, including Leland, National Ability Center, Arbonics.
Curated attracts about 309 organic search visits a month, worth roughly $4K a month in equivalent ad spend.
The most common skills among Curated staff are Public Speaking, Analytical Skills, Customer Service, Sales, Project Management.
Curated staff are concentrated in Colorado, United States (8), California, United States (5), Calabarzon, Philippines (5).
Curated has about 56 people in Sales, down 7% over the past year, as of September 2026.
Curated has about 20 people in Entrepreneurship, down 13% over the past year, as of September 2026.
Computed from 77 current and 300 former Curated profiles, as of September 2026. Source: Crustdata.
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