Datasembly
Datasembly provides real-time retail pricing and product availability data for brands and retailers, tracking competitors without physical store visits. The company has raised $35M, including a Series B in May 2023, and employs 56 people.
The growth story
Datasembly grew from 74 to 56 employees between 2021 and 2026, raising $35M along the way, most recently a Series B in May 2023.
About
Datasembly sells software that monitors product prices, promotions, and stock levels across retail stores in real time. Retailers and consumer brands use it to track their own and competitors' shelf prices without manual audits.
The company has raised $35M from investors including Craft Ventures and Grotech Ventures. Its engineering team makes up nearly 30% of its 56-person workforce, with median tenure at 3 years.
Founders and leadership
Engineering is the largest department with 16 staff. Leadership includes alumni from NielsenIQ and Numerator, two major retail data providers.
The Datasembly org chart
Ben Reich (CEO, Founder) leads 20 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 20 (+18% YoY), Information Technology 12 (+9% YoY), Business Development 5 (0% YoY), Product Management 4 (-20% YoY), Customer Success and Support 3 (0% YoY).
Talent flow
The team draws heavily from retail data firms like NielsenIQ (3 hires), Nielsen (3), and Numerator (2). Alumni have gone to Instacart and SPINS, suggesting strong retail tech crossover.
Most common previous employers of Datasembly staff: NielsenIQ (3), Nielsen (3), Numerator (2), Swiftly (2), Ibotta (2), Catalina USA (2). Former Datasembly employees most often moved to SPINS (2), Instacart (2), Fexa (1), Tinamou Advisory (1), Anaplan (1), Elite Service Solutions Florida (1).
Alumni worth knowing
The Datasembly mafia
Four alumni founded companies including Kopa (5 staff) and BlindVine (3 staff), indicating entrepreneurial spillover from Datasembly's data expertise.
4Evan Brown, was Investor, Advisor until 2025Erik Senescu, was Senior Vice President of Sales until 2025Mike Marsh, was Investor until 2025Steven Wexler, was Vice President Of Engineering until 2025Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Datasembly: Leadership (23), SQL (21), Microsoft Office (20), Python (Programming Language) (19), Microsoft Excel (19), Marketing (18), Data Analysis (18), Management (18).
Where the team actually sits
Datasembly people are concentrated in Virginia, United States (5), Colorado, United States (4), United States (4), California, United States (2).
Search footprint
Datasembly attracts about 670 organic search visits a month, traffic worth roughly $5K a month if bought through ads. It gained 195 ranking keywords and lost 127 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.80 / 5
- Senior management
- 3.60 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
Datasembly has 56 employees as of September 2026.
Datasembly has raised $35M in total, most recently a Series B round in May 2023.
Datasembly was founded in 2014 by Ben Reich.
Ben Reich (CEO, Founder) sits at the top of Datasembly's reporting structure, with 5 direct reports.
The most common previous employers of current Datasembly staff are NielsenIQ (3 people), Nielsen (3 people), Numerator (2 people).
Former Datasembly employees most often move to SPINS (2), Instacart (2), Fexa (1).
At least 4 companies have a founder who previously worked at Datasembly, including Kopa, BlindVine, Sterling Lane Partners.
Datasembly attracts about 670 organic search visits a month, worth roughly $5K a month in equivalent ad spend.
The most common skills among Datasembly staff are Leadership, SQL, Microsoft Office, Python (Programming Language), Microsoft Excel.
Datasembly staff are concentrated in Virginia, United States (5), Colorado, United States (4), United States (4).
Datasembly has about 20 people in Engineering, up 18% over the past year, as of September 2026.
Datasembly has about 12 people in Information Technology, up 9% over the past year, as of September 2026.
Computed from 43 current and 95 former Datasembly profiles, as of September 2026. Source: Crustdata.
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