Datavations
Datavations provides analytics software for home improvement manufacturers to track retail trends and optimize sales. The company has raised $24M in Series A funding and employs 61 people.
The growth story
Datavations grew from 20 to 61 employees between 2023 and 2026, raising $24M along the way, most recently a Series A in July 2025.
About
Datavations sells market intelligence software tailored for home improvement and building materials companies. Its tools help manufacturers analyze retail data from major chains like Home Depot and Lowe's to improve sales, pricing, and inventory decisions.
The company was founded in 2020 and has grown to 61 employees. Its $24M Series A round in 2025 was led by Forestay Capital and included Jay Steinfeld, Morpheus Ventures, and other investors.
Founders and leadership
Engineering is the largest function with 13 staff. The company is led by founders with backgrounds in retail analytics and data science.
The Datavations org chart
Philip Odelfelt (Co-Founder, CEO) leads 22 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 12 (0% YoY), Business Development 9 (+29% YoY), Information Technology 7 (0% YoY), Sales 7 (+40% YoY), Entrepreneurship 6 (+20% YoY), Program and Project Management 6 (+50% YoY).
Talent flow
Datavations recruits heavily from market research firms like Numerator, Nielsen, and SSA. Alumni have gone on to roles at ScrumLaunch, Remote Growth Partners, and 7BridgesGroup.
Most common previous employers of Datavations staff: Numerator (5), Nielsen (4), SSA (4), Inter (4), NielsenIQ (2), Proxima (2). Former Datavations employees most often moved to ScrumLaunch (3), Remote Growth Partners (1), 7BridgesGroup (1), Minerva (1), Liftoff Mobile (1), Indiana University Health (1).
Alumni worth knowing
The Datavations mafia
Datavations alumni have founded three companies, including Datababy, Callie, and 7BridgesGroup.
3Rachel Balke, was Product Development until 2024Tony Panayides, was Co-founder, Head of Product & Sales until 2022Kjell De Orr, was Chief Operating Officer & CRO until 2022Web traffic
Traffic mix: 0% direct, 0% search, 0% social, 0% paid.
What this company is made of
Most common skills at Datavations: Leadership (32), Microsoft Excel (30), SQL (28), Python (Programming Language) (25), Data Analysis (25), Microsoft Office (25), Management (22), Customer Service (21).
Where the team actually sits
Datavations people are concentrated in New York, United States (7), Ukraine (4), Dallas-Fort Worth Metroplex (3), Minas Gerais, Brazil (3).
Search footprint
Datavations attracts about 2 organic search visits a month. It gained 0 ranking keywords and lost 0 in the last period.
Frequently asked
Datavations has 61 employees as of September 2026.
Datavations has raised $24M in total, most recently a Series A round in July 2025.
Datavations was founded in 2020 by Philip Odelfelt, Jacob Lucas.
Philip Odelfelt (Co-Founder, CEO) sits at the top of Datavations's reporting structure, with 3 direct reports.
The most common previous employers of current Datavations staff are Numerator (5 people), Nielsen (4 people), SSA (4 people).
Former Datavations employees most often move to ScrumLaunch (3), Remote Growth Partners (1), 7BridgesGroup (1).
At least 3 companies have a founder who previously worked at Datavations, including Datababy, Callie, 7BridgesGroup.
Datavations attracts about 2 organic search visits a month.
The most common skills among Datavations staff are Leadership, Microsoft Excel, SQL, Python (Programming Language), Data Analysis.
Datavations staff are concentrated in New York, United States (7), Ukraine (4), Dallas-Fort Worth Metroplex (3).
Datavations has about 12 people in Engineering, up 0% over the past year, as of September 2026.
Datavations has about 9 people in Business Development, up 29% over the past year, as of September 2026.
Computed from 50 current and 43 former Datavations profiles, as of September 2026. Source: Crustdata.
Build this for any company
Every number on this page came from the Crustdata API. Point the MCP at a company and get the same org chart, alumni list and talent flow in one prompt.