DEUNA
DEUNA provides payment infrastructure for global enterprises, processing nearly 30% of e-commerce volume in key regions. The company has raised $37M in funding, including a Series A in 2022.
The growth story
DEUNA grew from 121 to 146 employees between 2023 and 2026, raising $37M along the way, most recently a Series A in July 2022.
About
DEUNA's platform connects businesses with over 350 payment providers, enabling localized payment processing for multinational companies. Its new Athia product analyzes payment data to identify growth opportunities.
The company was founded in 2020 and has grown to 146 employees. While headcount growth data isn't available, DEUNA has attracted investment from firms like Activant Capital and Acrew Capital.
Founders and leadership
Engineering makes up the largest department with 42 staff. The company has a median tenure of 2 years among employees.
The DEUNA org chart
Roberto E. Kafati (REKS) (Founder) leads 47 mapped leaders with 12 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 55 (-10% YoY), Information Technology 21 (+5% YoY), Product Management 10 (-9% YoY), Business Development 10 (0% YoY), Operations 9 (0% YoY), Sales 9 (-10% YoY).
Talent flow
DEUNA recruits heavily from Latin American fintechs, with Rappi (9 hires), Mercado Libre (7), and Kushki (7) as top talent sources. Alumni frequently move to other payments companies like Mercado Libre and Clip.
Most common previous employers of DEUNA staff: Rappi (9), Mercado Libre (7), Kushki (7), Visa (4), Uber (4), EBANX (3). Former DEUNA employees most often moved to Mercado Libre (5), Clip (4), Mastercard (3), ComunidadFeliz.com (3), Amazon (2), McKinsey & Company (2).
Alumni worth knowing
The DEUNA mafia
DEUNA alumni have founded 8 companies, including Linnda (9 staff) and Douglas Equipment Company (7 staff).
8Jose Andres Clavijo Morales, was Advisor - Growth until 2022Rafael Brandão, was VP of Business Development and Partnerships until 2024Carlo Malpica Rivas, was Head Comercial until 2022Grecia Delgado, was Software Engineer until 2021Manuel Avelar, was Tech Lead / Senior Fullstack Developer until 2023Jérémy Deprez, was Manager | Business Operations - Customer Success & Support until 2023
Daniel Alejandro Eslava Herrera, was Lead Software Engineer until 2025Hiring now
Web traffic
Traffic mix: 75% direct, 6% search, 0% social, 0% paid.
What this company is made of
Most common skills at DEUNA: SQL (59), English (48), JavaScript (45), Teamwork (44), Project Management (44), Python (Programming Language) (42), Team Leadership (41), Problem Solving (40).
Where the team actually sits
DEUNA people are concentrated in Mexico City, Mexico (16), Peru (9), Capital District, Colombia (6), Pichincha, Ecuador (6). 5 offices on record.
Search footprint
DEUNA attracts about 95 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 37 ranking keywords and lost 18 in the last period.
What employees say
- Compensation
- 3.10 / 5
- Career opportunities
- 3.40 / 5
- Senior management
- 2.70 / 5
- Work-life balance
- 2.40 / 5
Frequently asked
DEUNA has 146 employees as of September 2026.
DEUNA has raised $37M in total, most recently a Series A round in July 2022.
DEUNA was founded in 2020 by Roberto E. Kafati (REKS), Jose Maria Serrano (Chema).
Roberto E. Kafati (REKS) (Founder) sits at the top of DEUNA's reporting structure, with 12 direct reports.
The most common previous employers of current DEUNA staff are Rappi (9 people), Mercado Libre (7 people), Kushki (7 people).
Former DEUNA employees most often move to Mercado Libre (5), Clip (4), Mastercard (3).
At least 8 companies have a founder who previously worked at DEUNA, including Linnda, Douglas Equipment Company, GLP Brokers.
DEUNA attracts about 95 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among DEUNA staff are SQL, English, JavaScript, Teamwork, Project Management.
DEUNA staff are concentrated in Mexico City, Mexico (16), Peru (9), Capital District, Colombia (6).
DEUNA has about 55 people in Engineering, down 10% over the past year, as of September 2026.
DEUNA has about 21 people in Information Technology, up 5% over the past year, as of September 2026.
Computed from 114 current and 199 former DEUNA profiles, as of September 2026. Source: Crustdata.
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