Dify
Dify is a developer tools startup that provides AI workflow and data pipeline infrastructure for enterprises. The 104-person company raised $38M in seed funding in March 2026 from investors including 5Y Capital and Alibaba Cloud.
The growth story
Dify grew from 2 to 104 employees between 2023 and 2026, raising $38M along the way, most recently a Seed in March 2026.
About
Dify builds infrastructure for companies to deploy AI applications, offering tools for building agent workflows, retrieval-augmented generation pipelines, and monitoring systems. Its platform targets enterprises needing to operationalize AI models across their systems.
The company has grown to 104 employees since its 2023 founding, with seed funding from major Chinese tech investors. Its $38M seed round in early 2026 suggests rapid early traction in the AI infrastructure space.
Founders and leadership
Engineering dominates Dify's organization with 17 staff, reflecting its technical product focus. The company maintains a flat structure with median tenure of just one year, typical for a fast-moving AI startup.
The Dify org chart
Luyu Zhang (Founder & CEO) leads 18 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 36 (+71% YoY), Operations 14 (+27% YoY), Marketing 12 (+9% YoY), Business Development 11 (+22% YoY), Sales 8 (+700% YoY), Entrepreneurship 5 (+67% YoY).
Talent flow
Dify recruits heavily from Chinese tech giants, with Microsoft (4 hires), ByteDance (3), and Tencent (3) as top sources. Alumni have founded at least one startup (Blobly) and joined AI firms like Amazon and Retell.
Most common previous employers of Dify staff: Microsoft (4), ByteDance (3), Tencent (3), ShareCRM (2), Tencent Cloud (2), BenQ (2). Former Dify employees most often moved to Amazon (2), Blackspektro (1), EvoMap (1), Blobly (1), ChatCut (1), Retell (1).
Web traffic
Traffic mix: 55% direct, 31% search, 2% social, 0% paid.
What this company is made of
Most common skills at Dify: Python (Programming Language) (26), Project Management (17), Artificial Intelligence (AI) (16), Java (15), Communication (14), Data Analysis (14), JavaScript (14), C++ (13).
Where the team actually sits
Dify people are concentrated in California, United States (8), China (8), Jiangsu, China (7), Tokyo, Japan (4).
Search footprint
Dify attracts about 924 organic search visits a month, traffic worth roughly $1K a month if bought through ads. It gained 107 ranking keywords and lost 107 in the last period.
Frequently asked
Dify has 104 employees as of September 2026.
Dify has raised $38M in total, most recently a Seed round in March 2026.
Dify was founded in 2023 by Luyu Zhang, PAN PAN, Claudia LIU, Junchen Yan.
Luyu Zhang (Founder & CEO) sits at the top of Dify's reporting structure, with 4 direct reports.
The most common previous employers of current Dify staff are Microsoft (4 people), ByteDance (3 people), Tencent (3 people).
Former Dify employees most often move to Amazon (2), Blackspektro (1), EvoMap (1).
Dify attracts about 924 organic search visits a month, worth roughly $1K a month in equivalent ad spend.
The most common skills among Dify staff are Python (Programming Language), Project Management, Artificial Intelligence (AI), Java, Communication.
Dify staff are concentrated in California, United States (8), China (8), Jiangsu, China (7).
Dify has about 36 people in Engineering, up 71% over the past year, as of September 2026.
Dify has about 14 people in Operations, up 27% over the past year, as of September 2026.
Computed from 50 current and 16 former Dify profiles, as of September 2026. Source: Crustdata.
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