DISQO
DISQO is an advertising measurement platform that helps brands and agencies track marketing performance across media channels. The company has raised $102M and works with over 500 brands and 150 agency partners.
The growth story
DISQO grew from 271 to 295 employees between 2021 and 2026, raising $102M along the way, most recently a Series B in August 2021.
About
DISQO sells software that measures the effectiveness of advertising campaigns across digital channels. Its customers are primarily large brands and media agencies looking to optimize their marketing spend.
The company last raised $102M in a Series B in 2021 and employs 295 people. Its client base includes hundreds of major brands and agencies, though specific revenue figures are not disclosed.
Founders and leadership
Engineering is DISQO's largest function with 48 employees, representing about 16% of total headcount. The company is led by a team of executives with backgrounds in advertising technology and data analytics.
The DISQO org chart
Armen Adjemian (Co-Founder & CEO) leads 60 mapped leaders with 9 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 69 (0% YoY), Sales 30 (-3% YoY), Program and Project Management 27 (+8% YoY), Customer Success and Support 27 (+8% YoY), Marketing 24 (-4% YoY), Information Technology 21 (-16% YoY).
Talent flow
DISQO recruits heavily from market research firms like Kantar and Nielsen, with 17 and 8 hires respectively. Alumni most often move to tech companies like Grid Dynamics and Adobe. The median tenure is 2 years.
Most common previous employers of DISQO staff: Kantar (17), Nielsen (8), Toluna (7), Insights (7), Verto Analytics (7), Blue Media Ventures (6). Former DISQO employees most often moved to Grid Dynamics (7), Adobe (6), ServiceTitan (4), Digitain (3), Krisp (3), Ameriabank CJSC (3).
Alumni worth knowing
The DISQO mafia
DISQO alumni have founded 12 companies, including Survey Sherpa (25 staff) and Kasvuly (17 staff). These startups focus on areas like market research and behavioral analytics.
12Nitika Hopkins, was Associate Customer Success Manager until 2022Lynn Salonen, was Digital Marketing Specialist until 2016Surath Chatterji, was Senior Director, Engineering until 2023Davit Abgaryan, PhD, was Sr. Data Scientist until 2023Chris Kluesener, was Director of Strategic Partnerships until 2020Jolene Pierangeli, was VP of Marketing until 2025
Connor Duffey, was Director of Client Development until 2021
AJ Keirans, was VP, Client Development until 2021
Dennis Dai, was Senior Technical Account Manager until 2024
Beth Winter, was Director Client Development until 2018Hiring now
Web traffic
Traffic mix: 62% direct, 23% search, 0% social, 0% paid.
What this company is made of
Most common skills at DISQO: Leadership (95), Microsoft Office (89), Microsoft Excel (88), Project Management (82), Management (74), Microsoft PowerPoint (74), Market Research (73), Social Media (73).
Where the team actually sits
DISQO people are concentrated in California, United States (51), Yerevan, Armenia (25), Los Angeles Metropolitan Area (20), Armenia (19). 4 offices on record.
Search footprint
DISQO attracts about 1,416 organic search visits a month, traffic worth roughly $5K a month if bought through ads. It gained 113 ranking keywords and lost 179 in the last period.
What employees say
- Compensation
- 3.80 / 5
- Career opportunities
- 3.80 / 5
- Senior management
- 3.80 / 5
- Work-life balance
- 3.80 / 5
Frequently asked
DISQO has 295 employees as of September 2026.
DISQO has raised $102M in total, most recently a Series B round in August 2021.
DISQO was founded in 2015 by Armen Petrosian, Armen Adjemian, Drew Kutcharian.
Armen Adjemian (Co-Founder & CEO) sits at the top of DISQO's reporting structure, with 9 direct reports.
The most common previous employers of current DISQO staff are Kantar (17 people), Nielsen (8 people), Toluna (7 people).
Former DISQO employees most often move to Grid Dynamics (7), Adobe (6), ServiceTitan (4).
At least 12 companies have a founder who previously worked at DISQO, including Survey Sherpa, Kasvuly, Behavix.
DISQO attracts about 1,416 organic search visits a month, worth roughly $5K a month in equivalent ad spend.
The most common skills among DISQO staff are Leadership, Microsoft Office, Microsoft Excel, Project Management, Management.
DISQO staff are concentrated in California, United States (51), Yerevan, Armenia (25), Los Angeles Metropolitan Area (20).
DISQO has about 69 people in Engineering, up 0% over the past year, as of September 2026.
DISQO has about 30 people in Sales, down 3% over the past year, as of September 2026.
Computed from 242 current and 265 former DISQO profiles, as of September 2026. Source: Crustdata.
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