Dixa

Software DevelopmentCopenhagen, Capital Region of Denmark, DenmarkFounded 2015150 employees$158M raised

Dixa sells AI-powered customer service software for ecommerce, with 150 employees. Its AI agent handles refunds and order updates autonomously before passing complex cases to human agents.

18
18 companies were started by ex-Dixa people.
Novo Nordisk
Novo Nordisk is the most common next stop for people leaving Dixa (4 alumni).
Employees
150
Total raised
$158M
Last: Series C
Open roles
2
0% vs last year
Site visitors
77K
per month
Alumni founders
18
companies started

The growth story

Dixa headcount and funding150 people today
314$105M150202120222023202420252026
Data by CrustdataCrustdata

Dixa grew from 242 to 150 employees between 2021 and 2026, raising $158M along the way, most recently a Series C in July 2021.

About

Dixa provides customer service software that uses AI to automate routine ecommerce tasks like refunds and order status updates, then hands off to human agents with full context. Its system centralizes customer interactions across channels in one interface for support teams.

The company has raised $158M, including a Series C in 2021 led by General Atlantic. It was named a Digital-First Specialist by Gartner.

Founders and leadership

Engineering is the largest function with 27 employees. The company has a median tenure of 2 years.

The Dixa org chart

Christian Lohmann (CEO) leads 46 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.

Departments, and which ones grew

Headcount by functiongrowth vs 12 months ago
EEngineering
34-3%
BBusiness Development
140%
SSales
12-45%
CConsulting
11+57%
CCustomer Success and Support
10-17%
OOperations
10+11%
MMarketing
6+20%
IInformation Technology
6-25%
AArts and Design
50%
Data by CrustdataCrustdata

Headcount by function: Engineering 34 (-3% YoY), Business Development 14 (0% YoY), Sales 12 (-45% YoY), Consulting 11 (+57% YoY), Customer Success and Support 10 (-17% YoY), Operations 10 (+11% YoY).

Talent flow

Employees frequently come from Danske Bank and Tradeshift. Alumni often move to Novo Nordisk and Zendesk.

Where Dixa people come from, and where they go84 current + 273 former profiles
6 people: Danske Bank → Dixa3 people: Cirque A/S → Dixa3 people: DR - Danmarks Radio → Dixa3 people: Tradeshift → Dixa3 people: ChurchDesk → Dixa2 people: TDC Erhverv → Dixa2 people: Weply → Dixa2 people: Bazaarvoice → Dixa4 people: Dixa → Novo Nordisk3 people: Dixa → Zendesk3 people: Dixa → HubSpot2 people: Dixa → Navan2 people: Dixa → Humani2 people: Dixa → Redpin2 people: Dixa → Teamtailor2 people: Dixa → MultiverseDixa150 peopleCAME FROMWENT TODanske Bank6 peopleCirque A/S3 peopleDR - Danmarks Radio3 peopleTradeshift3 peopleChurchDesk3 peopleTDC Erhverv2 peopleWeply2 peopleBazaarvoice2 peopleNovo Nordisk4 peopleZendesk3 peopleHubSpot3 peopleNavan2 peopleHumani2 peopleRedpin2 peopleTeamtailor2 peopleMultiverse2 people
Data by CrustdataCrustdata

Most common previous employers of Dixa staff: Danske Bank (6), Cirque A/S (3), DR - Danmarks Radio (3), Tradeshift (3), ChurchDesk (3), TDC Erhverv (2). Former Dixa employees most often moved to Novo Nordisk (4), Zendesk (3), HubSpot (3), Navan (2), Humani (2), Redpin (2).

Alumni worth knowing

The Dixa mafia

Former employees have founded companies including Logos Payment Solutions (121 staff) and Resilient People (63 staff).

Casper Bøyesen-LaugenRiccardo AdragnaLiam WaiteStan N.Troels Kristian KruckowGhazaleh Mobkie19
founders left Dixa and started 18 companies, employing 237 people between them

Casper Bøyesen-Laugen, was Chief Commercial Officer until 2023
63 employees
Riccardo Adragna, was VP Commercial Excellence until 2023
18 employees
Liam Waite, was VP People, Talent & Operations until 2024
9 employees
Stan N., was Business Development Representative until 2020
7 employees
Troels Kristian Kruckow, was Advisor and Investor until 2017
5 employees
Ghazaleh Mobkie, was Vice President of Customer Success until 2020
Erik Pfannmöller, was Strategic Advisor until 2023
Paulina V., was Senior Director - Head of Sales DACH until 2023
2 employees
Emil Dalgård, was Project Manager, Strategy until 2021
2 employees
Morgan Ruzowitzky, was Sales Executive (UK) until 2019
1 employees
James Marlow, was VP & GM of UK & Ireland until 2021
1 employees
Esra A., was DACH Commercial Development until 2024
1 employees
Daniel Stub Jørgensen, was Head Of Technical Support until 2022
R
1 employees
Steve Taylor, was Senior Director, Revenue Operations until 2022
1 employees
Anthony Ruffner, was Account Executive - Mid Market + Enterprise Sales until 2024
1 employees
Peter Andreas Tøfting Larsen, was Vice President until 2017
1 employees
Maryam ., was Assistant Accountant until 2024
R
Rev-Sync / Independent
 
Thandive "Thandie" Lopes Sila, was Senior Revenue & Billing Manager until 2026
Iev Strygul, was Senior Software Engineer until 2023

Web traffic

dixa.com monthly visitors+6% month over month
41,95279,103116,25376,827202420252026
Data by CrustdataCrustdata

Traffic mix: 79% direct, 4% search, 7% social, 0% paid.

What this company is made of

Headcount by skillwhat people list on their profiles
PProject Management
32
CCustomer Service
32
CCommunication
29
MManagement
28
SStrategy
26
TTeamwork
25
LLeadership
24
MMicrosoft Office
24
JJavaScript
24
SSales
23
Data by CrustdataCrustdata

Most common skills at Dixa: Project Management (32), Customer Service (32), Communication (29), Management (28), Strategy (26), Teamwork (25), Leadership (24), Microsoft Office (24).

Where the team actually sits

Headcount by regionHQ: Copenhagen, Capital Region of Denmark, Denmark
CCapital Region of Denmark, Denmark
41
LLondon Area, United Kingdom
5
UUnited Kingdom
5
DDenmark
3
EEngland, United Kingdom
3
CCopenhagen Metropolitan Area
3
GGreater Malmö Metropolitan Area
2
UUkraine
2
Data by CrustdataCrustdata

Dixa people are concentrated in Capital Region of Denmark, Denmark (41), London Area, United Kingdom (5), United Kingdom (5), Denmark (3).

Search footprint

Organic clicks
757
per month
Traffic worth
$11K
if bought as ads
Ranking keywords
878
Ads budget
$5K
per month

Dixa attracts about 757 organic search visits a month, traffic worth roughly $11K a month if bought through ads. It gained 186 ranking keywords and lost 158 in the last period.

What employees say

Compensation
3.70 / 5
Career opportunities
3.20 / 5
Senior management
3.00 / 5
Work-life balance
4.00 / 5

Frequently asked

How many employees does Dixa have?

Dixa has 150 employees as of September 2026.

How much has Dixa raised?

Dixa has raised $158M in total, most recently a Series C round in July 2021.

Who founded Dixa?

Dixa was founded in 2015 by Mads Fosselius, Jakob Nederby Nielsen, Krisztian Tabori.

Who is the CEO of Dixa?

Christian Lohmann (CEO) sits at the top of Dixa's reporting structure, with 3 direct reports.

Where does Dixa hire from?

The most common previous employers of current Dixa staff are Danske Bank (6 people), Cirque A/S (3 people), DR - Danmarks Radio (3 people).

Where do Dixa employees go after leaving?

Former Dixa employees most often move to Novo Nordisk (4), Zendesk (3), HubSpot (3).

What companies were founded by ex-Dixa employees?

At least 18 companies have a founder who previously worked at Dixa, including Logos Payment Solutions, Resilient People, Humani.

How much traffic does Dixa get from search?

Dixa attracts about 757 organic search visits a month, worth roughly $11K a month in equivalent ad spend.

What skills do people at Dixa have?

The most common skills among Dixa staff are Project Management, Customer Service, Communication, Management, Strategy.

Where is Dixa's team located?

Dixa staff are concentrated in Capital Region of Denmark, Denmark (41), London Area, United Kingdom (5), United Kingdom (5).

How big is Dixa's engineering team?

Dixa has about 34 people in Engineering, down 3% over the past year, as of September 2026.

How big is Dixa's business development team?

Dixa has about 14 people in Business Development, up 0% over the past year, as of September 2026.

Computed from 84 current and 273 former Dixa profiles, as of September 2026. Source: Crustdata.

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