doinstruct
Doinstruct is an AI-powered training platform for frontline operations, used by over 400 companies to create role-specific training in 35+ languages. The Berlin-based startup has raised $26M in Series A funding and employs 94 people.
The growth story
doinstruct grew from 8 to 94 employees between 2022 and 2026, raising $26M along the way, most recently a Series A in March 2025.
About
Doinstruct sells software that helps operations teams create and track job training for frontline workers, with features for compliance and auditing. Its AI system generates localized training materials quickly across multiple languages.
The company has grown to 94 employees since its 2021 founding, with its Series A round closing in March 2025. Its platform is used by 400+ companies, though specific revenue or user growth metrics are not disclosed.
Founders and leadership
Sales is the largest department with 29 staff, suggesting a focus on customer acquisition. The company has a young workforce with a median tenure of just 1 year.
The doinstruct org chart
Charlotte Rothert (CEO & Co-Founder) leads 29 mapped leaders with 11 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 29 (+26% YoY), Engineering 19 (0% YoY), Customer Success and Support 13 (+63% YoY), Business Development 7 (0% YoY), Arts and Design 5 (-37% YoY), Marketing 5 (+150% YoY).
Talent flow
Employees frequently come from Enpal, Pleo, and PowerUs, with some crossover to SAP and Staffbase. Alumni have founded three companies including All Quiet and Signal Harbor.
Most common previous employers of doinstruct staff: Enpal (3), Pleo (3), PowerUs (3), ecoplanet (3), SAP (3), Staffbase (3). Former doinstruct employees most often moved to nuwacom (2), virtualbadge.io (2), Factorial (1), SCALEHOUSE Capital (1), All Quiet (1), Initiative Milch (1).
Alumni worth knowing
The doinstruct mafia
Former staff have started All Quiet (with 3 other ex-Doinstruct employees), Signal Harbor, and yololytics.com.
3Nikolas Köppl, was Growth until 2025Rémy Gogoll, was Jr. Sales Development Representative until 2026Benny Boeckler, was Senior Product Manager until 2025Web traffic
Traffic mix: 53% direct, 37% search, 2% social, 2% paid.
What this company is made of
Most common skills at doinstruct: Project Management (32), English (29), Sales (26), Microsoft Office (24), Teamwork (21), Communication (19), Prott (19), JavaScript (18).
Where the team actually sits
doinstruct people are concentrated in Berlin, Germany (28), Germany (9), North Rhine-Westphalia, Germany (9), Baden-Württemberg, Germany (6).
Search footprint
doinstruct attracts about 8 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 2 ranking keywords and lost 3 in the last period.
What employees say
- Compensation
- 4.60 / 5
- Career opportunities
- 4.50 / 5
- Senior management
- 4.50 / 5
- Work-life balance
- 4.50 / 5
Frequently asked
doinstruct has 94 employees as of September 2026.
doinstruct has raised $26M in total, most recently a Series A round in March 2025.
doinstruct was founded in 2021 by Charlotte Rothert, Mona Feder, Bela Jakob Komoßa, Daniel Marinkovic.
Charlotte Rothert (CEO & Co-Founder) sits at the top of doinstruct's reporting structure, with 11 direct reports.
The most common previous employers of current doinstruct staff are Enpal (3 people), Pleo (3 people), PowerUs (3 people).
Former doinstruct employees most often move to nuwacom (2), virtualbadge.io (2), Factorial (1).
At least 3 companies have a founder who previously worked at doinstruct, including All Quiet, Signal Harbor, yololytics.com.
doinstruct attracts about 8 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among doinstruct staff are Project Management, English, Sales, Microsoft Office, Teamwork.
doinstruct staff are concentrated in Berlin, Germany (28), Germany (9), North Rhine-Westphalia, Germany (9).
doinstruct has about 29 people in Sales, up 26% over the past year, as of September 2026.
doinstruct has about 19 people in Engineering, up 0% over the past year, as of September 2026.
Computed from 87 current and 44 former doinstruct profiles, as of September 2026. Source: Crustdata.
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