Domestika
Domestika operates an online learning platform focused on creative skills, with 1,397 employees. The company has raised $130 million in funding, most recently in a Series D round in January 2022.
The growth story
Domestika grew from 1,334 to 1,397 employees between 2023 and 2026, raising $130M along the way, most recently a Series D in January 2022.
About
Domestika sells professionally produced online courses in creative fields, targeting individuals looking to develop skills and connect with other creatives. The company curates its instructors and produces all content in-house to maintain quality.
The company has scaled significantly since starting as an online forum in 2010. Its Series D funding round in 2022 indicates continued investor confidence in its growth trajectory.
Founders and leadership
Domestika's largest functional group is Arts and Design, making up 24% of its workforce. The company has maintained a median employee tenure of 5 years, suggesting strong retention.
The Domestika org chart
Gabriel Suchowolski (Creative / Art Director & Co-Founder of DOMESTIKA) leads 27 mapped leaders with 10 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 457 (+16% YoY), Education 295 (-2% YoY), Arts and Design 77 (+4% YoY), Community and Social Services 48 (+20% YoY), Administrative 40 (+5% YoY), Media and Communication 38 (-21% YoY).
Talent flow
Domestika recruits heavily from design schools, with top sources including Istituto Europeo di Design and Elisava School of Design and Engineering. Alumni frequently move to companies like Fever and SeQura.
Most common previous employers of Domestika staff: Istituto Europeo di Design (7), Elisava School of Design and Engineering (5), Universidad Europea (4), Tecnológico de Monterrey (4), Grupo Expansión (4), THOMPSON (4). Former Domestika employees most often moved to Fever (10), SeQura (5), Factorial (5), Autónomo (5), Netflix (4), Qonto (4).
Alumni worth knowing
The Domestika mafia
Domestika alumni have founded 23 companies, including notable ventures like Chrono24 (361 employees) and Netlify (198 employees).
23José Gaztelu, was Chief Commercial Officer (CCO) until 2021Mathias Biilmann Christensen, was CTO until 2009Jesús Lasso, was Director de Marketing until 2008Jorge Díaz, was Tech Product Manager & CPO until 2009Tomás Andreu, was Marketing & strategic consultant until 2004Wences Garcia, was Partner. Marketing Director and CEO until 2011
Emil Iosipescu, was Product Design Lead until 2020
Rodolfo Ohl, was Country Manager, Brasil until 2021
Cesar Suarez, was Country Manager Mexico & LATAM until 2022
Anna Salvato Erb, was Marketing Project Manager until 2023
Rogelio Iglesias Rodríguez, was Chief People Officer until 2022
Rodrigo Ferreira, was Country Manager until 2023
Kaushik S., was AI until 2026
Alfredo Enciso, was Global Head of Community until 2019
Marcos Gómez Piñeiro, was Project & Community Manager until 2009
Krystal-Joy Williams, was Freelance Partnerships and Sponsorship Manager until 2018
Marina Alió, was Senior Visual Designer until 2023
David Garzon, was VP of Product & Data until 2023
Zanon (Jonathan Zanon Linhares), was Creative Expert Manager until 2024
Paola Llanos, was Content Producer until 2016
Julius Wiedemann, was Global chief Curator until 2023
Ignacio Laffitte Fernández del Pino, was CFO until 2008Web traffic
Traffic mix: 35% direct, 32% search, 19% social, 4% paid.
What this company is made of
Most common skills at Domestika: Adobe Photoshop (217), Graphic Design (173), Adobe Illustrator (160), Art Direction (114), Social Media (109), Illustration (104), Adobe InDesign (101), Photography (100).
Where the team actually sits
Domestika people are concentrated in Catalonia, Spain (36), Community of Madrid, Spain (33), Greater Barcelona Metropolitan Area (20), Mexico City, Mexico (19). 2 offices on record.
Search footprint
Domestika attracts about 119,600 organic search visits a month, traffic worth roughly $352K a month if bought through ads. It gained 18,600 ranking keywords and lost 20,299 in the last period.
What employees say
- Compensation
- 2.40 / 5
- Career opportunities
- 2.20 / 5
- Senior management
- 1.80 / 5
- Work-life balance
- 3.10 / 5
Frequently asked
Domestika has 1,397 employees as of September 2026.
Domestika has raised $130M in total, most recently a Series D round in January 2022.
Domestika was founded in 2010 by Gabriel Suchowolski, Daniel Villegas.
Gabriel Suchowolski (Creative / Art Director & Co-Founder of DOMESTIKA) sits at the top of Domestika's reporting structure, with 10 direct reports.
The most common previous employers of current Domestika staff are Istituto Europeo di Design (7 people), Elisava School of Design and Engineering (5 people), Universidad Europea (4 people).
Former Domestika employees most often move to Fever (10), SeQura (5), Factorial (5).
At least 23 companies have a founder who previously worked at Domestika, including Chrono24, Netlify, citiservi.
Domestika attracts about 119,600 organic search visits a month, worth roughly $352K a month in equivalent ad spend.
The most common skills among Domestika staff are Adobe Photoshop, Graphic Design, Adobe Illustrator, Art Direction, Social Media.
Domestika staff are concentrated in Catalonia, Spain (36), Community of Madrid, Spain (33), Greater Barcelona Metropolitan Area (20).
Domestika has about 457 people in Operations, up 16% over the past year, as of September 2026.
Domestika has about 295 people in Education, down 2% over the past year, as of September 2026.
Computed from 360 current and 986 former Domestika profiles, as of September 2026. Source: Crustdata.
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