Dovetail
Dovetail is a customer intelligence platform that transforms customer interactions into insights for businesses. It has raised $69M in funding and employs 166 people across Sydney and San Francisco.
The growth story
Dovetail grew from 72 to 166 employees between 2021 and 2026, raising $69M along the way, most recently a Series A in January 2022.
About
Dovetail provides software that centralizes customer interactions and turns them into actionable insights for businesses. Its platform is used by companies like Okta, Ford, and Meta to drive customer-led innovation.
The company raised $69M in a Series A round in January 2022, backed by investors including Accel and Blackbird Ventures. It operates with a team of 166 employees split between offices in Sydney and San Francisco.
Founders and leadership
Dovetail is led by founders Benjamin Humphrey and Bradley Ayers. Its largest function is engineering, which makes up 26 of its employees. The company spans two offices in Sydney and San Francisco.
The Dovetail org chart
Benjamin Humphrey (Founder & CEO) leads 45 mapped leaders with 11 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 37 (-18% YoY), Operations 24 (+4% YoY), Arts and Design 15 (-17% YoY), Customer Success and Support 13 (+8% YoY), Business Development 13 (0% YoY), Sales 11 (-8% YoY).
Talent flow
Dovetail hires heavily from Atlassian, with 7 employees coming from the company. Other top talent sources include HealthMatch and the University of Sydney. Alumni often move to Canva, with 10 former employees joining the design platform.
Most common previous employers of Dovetail staff: Atlassian (7), HealthMatch (4), University of Sydney (4), UserTesting (3), SafetyCulture (3), Optus (3). Former Dovetail employees most often moved to Canva (10), Heidi (3), Lorikeet (3), Atlassian (3), Hatch (3), Anthropic (2).
Alumni worth knowing
The Dovetail mafia
Dovetail alumni have founded six companies, including The Hiking Club, Bower, and Handle. These startups collectively employ 10 people.
6Susan Perry, was Head Of Marketing until 2022Michelle MacRae, was Senior Product Manager until 2023Jack Boutchard, was Senior Growth Marketing Manager until 2023Lucinda Dryden, was Senior Visual Designer until 2022Luke Swithenbank, was Software Engineering Manager until 2025Web traffic
Traffic mix: 61% direct, 26% search, 2% social, 0% paid.
What this company is made of
Most common skills at Dovetail: Communication (40), Leadership (35), Customer Service (35), Microsoft Office (33), Marketing (29), Management (28), Team Leadership (27), Problem Solving (27).
Where the team actually sits
Dovetail people are concentrated in New South Wales, Australia (35), Greater Sydney Area (20), California, United States (12), San Francisco Bay Area (7).
Search footprint
Dovetail attracts about 149,300 organic search visits a month, traffic worth roughly $559K a month if bought through ads. It gained 16,141 ranking keywords and lost 20,153 in the last period.
What employees say
- Compensation
- 4.10 / 5
- Career opportunities
- 3.90 / 5
- Senior management
- 3.60 / 5
- Work-life balance
- 4.00 / 5
Frequently asked
Dovetail has 166 employees as of September 2026.
Dovetail has raised $69M in total, most recently a Series A round in January 2022.
Dovetail was founded in 2017 by Benjamin Humphrey, Bradley Ayers.
Benjamin Humphrey (Founder & CEO) sits at the top of Dovetail's reporting structure, with 11 direct reports.
The most common previous employers of current Dovetail staff are Atlassian (7 people), HealthMatch (4 people), University of Sydney (4 people).
Former Dovetail employees most often move to Canva (10), Heidi (3), Lorikeet (3).
At least 6 companies have a founder who previously worked at Dovetail, including The Hiking Club, Bower, Handle.
Dovetail attracts about 149,300 organic search visits a month, worth roughly $559K a month in equivalent ad spend.
The most common skills among Dovetail staff are Communication, Leadership, Customer Service, Microsoft Office, Marketing.
Dovetail staff are concentrated in New South Wales, Australia (35), Greater Sydney Area (20), California, United States (12).
Dovetail has about 37 people in Engineering, down 18% over the past year, as of September 2026.
Dovetail has about 24 people in Operations, up 4% over the past year, as of September 2026.
Computed from 96 current and 168 former Dovetail profiles, as of September 2026. Source: Crustdata.
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