Dscout
Dscout is a research platform that helps large companies test products and ideas with real users. It has 302 employees and has raised $81M, most recently a Series C in 2022.
The growth story
Dscout grew from 146 to 302 employees between 2021 and 2026, raising $81M along the way, most recently a Series C in March 2022.
About
Dscout sells software that lets companies like Spotify and Microsoft run user experience studies at scale. Its platform connects researchers with verified participants to test product concepts and gather behavioral insights, particularly for AI development.
The company has been operating since 2011 and maintains steady hiring from market research firms like Bazaarvoice and Lucid. Its $81M funding suggests mid-stage growth, though headcount figures don't show recent expansion.
Founders and leadership
Engineering is Dscout's largest department with 29 staff. Leadership appears stable with a median tenure of 2 years across the company.
The Dscout org chart
Michael Winnick (Founder, CEO) leads 60 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Research 55 (+17% YoY), Engineering 42 (+11% YoY), Sales 31 (-18% YoY), Business Development 18 (+6% YoY), Marketing 16 (0% YoY), Information Technology 16 (-24% YoY).
Talent flow
Dscout recruits heavily from market research platforms, with Bazaarvoice and Lucid Holdings as top talent sources. Alumni frequently move to insights firms like Cint and Ansira, plus tech companies like Google and Figma.
Most common previous employers of Dscout staff: Bazaarvoice (9), Lucid Holdings (7), Userology (5), Fuel Cycle (5), SpotHero (4), ActiveCampaign (3). Former Dscout employees most often moved to Ansira (3), Cint (3), Yogi (3), Google (3), Figma (3), Maze (2).
Alumni worth knowing
The Dscout mafia
Five alumni-founded companies exist, including HouseFacts (9 staff) and Even Better Apps. Most ventures are small, with only HouseFacts showing meaningful scale.
5Andreas Georgiadis, was Software Engineering Intern until 2017Cam Balzer, was VP Marketing until 2018António Casals, was Dscout tester for Mozilla Firefox until 2015Christian Davis, was Lead Product Designer (GenAI Team) until 2024Thulasi Karuppiah, was Accounts Payable Assistant until 2025Hiring now
Web traffic
Traffic mix: 65% direct, 29% search, 1% social, 1% paid.
What this company is made of
Most common skills at Dscout: Leadership (98), Microsoft Office (91), Customer Service (84), Social Media (72), Project Management (70), Microsoft Excel (67), Research Skills (66), Public Speaking (65).
Where the team actually sits
Dscout people are concentrated in Illinois, United States (28), Texas, United States (15), Greater Chicago Area (15), United States (13).
Search footprint
Dscout attracts about 7,429 organic search visits a month, traffic worth roughly $38K a month if bought through ads. It gained 852 ranking keywords and lost 905 in the last period.
What employees say
- Compensation
- 4.00 / 5
- Career opportunities
- 3.90 / 5
- Senior management
- 3.70 / 5
- Work-life balance
- 4.10 / 5
Frequently asked
Dscout has 302 employees as of September 2026.
Dscout has raised $81M in total, most recently a Series C round in March 2022.
Dscout was founded in 2011 by Michael Winnick.
Michael Winnick (Founder, CEO) sits at the top of Dscout's reporting structure, with 6 direct reports.
The most common previous employers of current Dscout staff are Bazaarvoice (9 people), Lucid Holdings (7 people), Userology (5 people).
Former Dscout employees most often move to Ansira (3), Cint (3), Yogi (3).
At least 5 companies have a founder who previously worked at Dscout, including HouseFacts, Even Better Apps, Resolve Flow.
Dscout attracts about 7,429 organic search visits a month, worth roughly $38K a month in equivalent ad spend.
The most common skills among Dscout staff are Leadership, Microsoft Office, Customer Service, Social Media, Project Management.
Dscout staff are concentrated in Illinois, United States (28), Texas, United States (15), Greater Chicago Area (15).
Dscout has about 55 people in Research, up 17% over the past year, as of September 2026.
Dscout has about 42 people in Engineering, up 11% over the past year, as of September 2026.
Computed from 164 current and 228 former Dscout profiles, as of September 2026. Source: Crustdata.
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