Easol
Easol is a London-based SaaS platform for experience businesses to manage bookings, payments and marketing, founded in 2018. The company has raised $30M in venture funding, most recently a Series A in December 2021.
The growth story
Easol grew from 29 to 64 employees between 2021 and 2026, raising $30M along the way, most recently a Series A in December 2021.
About
Easol provides a software platform for businesses that sell experiences, such as events or tours, to handle their online sales and operations. Its tools include booking systems, payment processing, and marketing features that integrate with a company's own website.
The company has grown to 64 employees since its 2018 founding. Its $30M Series A in late 2021 was led by a mix of venture firms and angel investors including Foundation Capital and AvanTech Ventures.
Founders and leadership
Engineering is Easol's largest department with 11 staff, representing about 17% of the company. The leadership team includes founders with backgrounds in experience businesses and investors from firms like Foundation Capital.
The Easol org chart
Ben Simpson (Co-Founder & CEO) leads 25 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 15 (0% YoY), Customer Success and Support 6 (+100% YoY), Operations 5 (-17% YoY), Information Technology 5 (+25% YoY), Finance 5 (+25% YoY), Arts and Design 5 (-17% YoY).
Talent flow
Easol hires heavily from other experience and event companies, with Festicket, Fixers and Photobox being top sources. Alumni have gone on to roles at startups like Runa and Artificial Labs, as well as founding their own companies.
Most common previous employers of Easol staff: Festicket operated by Lyte (4), Fixers (4), Photobox (3), McKinsey & Company (2), Rise Festival (2), Rough Hill (2). Former Easol employees most often moved to Runa (2), Beluga (1), Artificial Labs (1), MatchVibe (1), Italian Founders Fund (1), Wordsmith AI (1).
Alumni worth knowing
The Easol mafia
Easol alumni have founded at least 8 companies, including Flow Ninja (56 staff), Otherside (4 staff) and Yes& (3 staff). Several of these startups remain small with just 2-4 employees.
8Uros Mikic, was Senior Design Specialist until 2020Adeyemi Adeyosoye, was Experience Expert until 2022Rakesh Dhall, was Experience Expert until 2025Naomi Accardi, was Creative & Editorial Project Lead until 2023Natalie O'Neill, was Growth Lead until 2023
Anne Marie Gerro, was Senior Platform Expert until 2025Web traffic
Traffic mix: 34% direct, 57% search, 0% social, 0% paid.
What this company is made of
Most common skills at Easol: Microsoft Office (22), Social Media (19), Customer Service (19), Management (18), Microsoft Excel (17), Leadership (16), Sales (16), Social Media Marketing (15).
Where the team actually sits
Easol people are concentrated in England, United Kingdom (30), United Kingdom (6), London Area, United Kingdom (5), Pennsylvania, United States (1).
Search footprint
Easol attracts about 147 organic search visits a month, traffic worth roughly $0K a month if bought through ads. It gained 11 ranking keywords and lost 10 in the last period.
What employees say
- Compensation
- 4.30 / 5
- Career opportunities
- 3.40 / 5
- Senior management
- 4.20 / 5
- Work-life balance
- 4.40 / 5
Frequently asked
Easol has 64 employees as of September 2026.
Easol has raised $30M in total, most recently a Series A round in December 2021.
Easol was founded in 2018 by Ben Simpson, Lisa Simpson.
Ben Simpson (Co-Founder & CEO) sits at the top of Easol's reporting structure, with 2 direct reports.
The most common previous employers of current Easol staff are Festicket operated by Lyte (4 people), Fixers (4 people), Photobox (3 people).
Former Easol employees most often move to Runa (2), Beluga (1), Artificial Labs (1).
At least 8 companies have a founder who previously worked at Easol, including Flow Ninja, Otherside, Yes&.
Easol attracts about 147 organic search visits a month, worth roughly $0K a month in equivalent ad spend.
The most common skills among Easol staff are Microsoft Office, Social Media, Customer Service, Management, Microsoft Excel.
Easol staff are concentrated in England, United Kingdom (30), United Kingdom (6), London Area, United Kingdom (5).
Easol has about 15 people in Engineering, up 0% over the past year, as of September 2026.
Easol has about 6 people in Customer Success and Support, up 100% over the past year, as of September 2026.
Computed from 55 current and 96 former Easol profiles, as of September 2026. Source: Crustdata.
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