ELSA, Corp
ELSA is an AI-powered English pronunciation coaching platform used by 1,300 organizations and millions of learners. It raised $48M in a 2023 Series C, with notable backers including 500 Startups Vietnam and AVV.
The growth story
ELSA, Corp grew from 108 to 226 employees between 2021 and 2026, raising $48M along the way, most recently a Series C in September 2023.
About
ELSA sells software that provides real-time feedback on English pronunciation to businesses and educational institutions. Its AI analyzes speech patterns to help non-native speakers improve workplace communication and customer interactions.
The company has scaled to 226 employees, with its latest funding round coming in September 2023. While headcount growth data isn't available, its $48M total funding suggests rapid expansion in the corporate language learning market.
Founders and leadership
Marketing makes up the largest functional group at ELSA with 26 employees. The company maintains a median tenure of 2 years across its workforce.
The ELSA, Corp org chart
Vu Van (Co-founder & CEO) leads 60 mapped leaders with 14 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Marketing 35 (-17% YoY), Business Development 33 (-6% YoY), Engineering 28 (+4% YoY), Customer Success and Support 23 (0% YoY), Sales 22 (-21% YoY), Operations 12 (0% YoY).
Talent flow
ELSA recruits heavily from Vietnamese tech and education firms, with VNG, Voxy and FPT Software being top talent sources. Alumni frequently move to Google, payment platform MoMo, and language learning competitor goFLUENT.
Most common previous employers of ELSA, Corp staff: VNG (5), Voxy (5), FPT Software (4), Udemy (3), Shopee (3), Uber (3). Former ELSA, Corp employees most often moved to ASTERBYTE SOFTWARE (3), Google (3), CleverInsight (3), MoMo (M_Service) (3), goFLUENT (2), Base.vn (2).
Alumni worth knowing
The ELSA, Corp mafia
ELSA alumni have founded 15 companies, including AI research firm Complex AI Institute and HR tech provider Thryve Vietnam. One founder launched a business with an unusually large 47,931-person operation.
15Trần Kim Tiên/Helen, was Sales Team Lead & Manager until 2021Annie Phan, was Interim Head of Growth until 2020Drew Esterline, was Product Marketing Consultant until 2024Manit P., was Country Manager - India until 2020
Ruby Nguyen, was Country General Manager - Vietnam until 2020
My Hoang Nguyen, was Head of Influencer Marketing until 2023
Avadh Dwivedi, was Design Principal until 2025
Ai Thai, was Sennior Business Development Manager until 2020
Grace Coelho, was UX Researcher until 2023
Christine Bagarino, was Lead Product Manager, ELSA for Schools until 2024
Michele Daoud, was Board Member until 2023
Trà Thanh Hương Duyên, was Product Marketing Manager until 2025Hiring now
Web traffic
Traffic mix: 25% direct, 60% search, 5% social, 2% paid.
What this company is made of
Most common skills at ELSA, Corp: Communication (56), Leadership (54), Teamwork (48), Project Management (48), Problem Solving (45), English (42), Management (41), Microsoft Office (41).
Where the team actually sits
ELSA, Corp people are concentrated in Ho Chi Minh City, Vietnam (40), Vietnam (17), São Paulo, Brazil (7), Hanoi, Vietnam (7).
Search footprint
ELSA, Corp attracts about 124,800 organic search visits a month, traffic worth roughly $92K a month if bought through ads. It gained 20,751 ranking keywords and lost 46,295 in the last period.
Frequently asked
ELSA, Corp has 226 employees as of September 2026.
ELSA, Corp has raised $48M in total, most recently a Series C round in September 2023.
ELSA, Corp was founded in 2015 by Vu Van.
Vu Van (Co-founder & CEO) sits at the top of ELSA, Corp's reporting structure, with 14 direct reports.
The most common previous employers of current ELSA, Corp staff are VNG (5 people), Voxy (5 people), FPT Software (4 people).
Former ELSA, Corp employees most often move to ASTERBYTE SOFTWARE (3), Google (3), CleverInsight (3).
At least 15 companies have a founder who previously worked at ELSA, Corp, including Own bussiness, Complex AI Institute, Thryve Vietnam.
ELSA, Corp attracts about 124,800 organic search visits a month, worth roughly $92K a month in equivalent ad spend.
The most common skills among ELSA, Corp staff are Communication, Leadership, Teamwork, Project Management, Problem Solving.
ELSA, Corp staff are concentrated in Ho Chi Minh City, Vietnam (40), Vietnam (17), São Paulo, Brazil (7).
ELSA, Corp has about 35 people in Marketing, down 17% over the past year, as of September 2026.
ELSA, Corp has about 33 people in Business Development, down 6% over the past year, as of September 2026.
Computed from 148 current and 276 former ELSA, Corp profiles, as of September 2026. Source: Crustdata.
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